Joe Manna (@joemanna) delivered this presentation at WordCamp Phoenix 2013, which contains several helpful tips and best practices in creating content. Read the follow-up blog post that explains all this in greater detail: http://blog.joemanna.com/content-creation-tips-blogging/

1. 99 Problems, But
Content Ain't One
@joemanna #wcphx

2. Copyright
Getting Traffic
CONTENT!
Engagement
Open Graph SEO
Site Performance
Design
ROI
@joemanna #wcphx

3. @joemanna
? #wcphx

4. @joemanna
!!! #wcphx

5. @joemanna #wcphx

6. "I can't publish enough."
"I'm out of blog ideas."
"I need to post more frequently."
"My blog just isn't performing."
"I need more traffic."
@joemanna #wcphx

7. "I can't publish enough."
"I'm out of blog ideas."
"I need to post more frequently."
"My blog just isn't performing."
"I need more traffic."
@joemanna #wcphx

8. @joemanna #wcphx

10. Tool #1:
Solve Real Problems
@joemanna #wcphx

11. Tool #2:
Curate Other
People’s Content
@joemanna #wcphx

12. Tool #3:
Share Your Own
Experiences
@joemanna #wcphx

13. Tool #4:
Create Content for
Your Customer
Lifecycle.
@joemanna #wcphx

14. Tool #5:
React to Current
Events
@joemanna #wcphx

15. Tool #6:
Be Controversial
@joemanna #wcphx

16. Tool #7:
Feature Customers
& Other People
@joemanna #wcphx

17. Tool #8:
Recycle & Reuse
High-Performing
Content
@joemanna #wcphx

18. Tool #9:
Have a Perspective &
Share It
@joemanna #wcphx

19. Tool #10:
Engage Your
Competitors
@joemanna #wcphx

20. Topsy
Reddit
Tool #11:
Techmeme
Use Content HackerNews
Aggregators Feedly
Alltop
Pinterest
Twitter
Facebook
Customer Service *
Sales Team *
@joemanna #wcphx

21. Don’t:
• Steal other people’s stuff
• Hit Publish too soon
• Lack substance
• Lose your voice
• Ignore your customers
• Not take risks
@joemanna #wcphx

27. Most issues with blogging involve
idea creation and execution.

28. Don't let your blog's past haunt you.
You own your blog; it doesn’t own you.

29. Questions?

30. Get in touch
Twitter: @joemanna
Email: joemanna@gmail.com
Blogs: blog.joemanna.com
blog.infusionsoft.com

31. Photo Credits
• Slides 5-12, 14: iStockPhoto.com
• Slides 13,15-22:
http://www.flickr.com/photos/23327787@N08/3027534098
http://www.flickr.com/photos/mattpandor4/6171322531/
http://www.flickr.com/photos/billiejoesentourage/3730330633/
http://www.flickr.com/photos/22250090@N08/4922801369/
http://www.flickr.com/photos/viggum/2416630751/
http://www.flickr.com/photos/andrewmalone/2255204904
http://www.flickr.com/photos/franklinheijnen/5089819498/
http://www.flickr.com/photos/jimmyyyy1992/6670056093