Email, WordPress & You (#AZWP)

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A high-level overview of email marketing, WordPress and how to send email properly to prospects and customers. Shared with the Arizona WordPress Group in Chandler, AZ.

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  • WordPress is a content management system. Why would email matter?
    As WordPress’ functions expand, so does its need to communicate with prospects and customers.
  • The problem?
  • Email, WordPress & You (#AZWP)

    1. 1. { Email, WordPress & You by Joe Manna
    2. 2. Email is dramatically different than web-based content.
    3. 3. Life of an Email …
    4. 4. Email reputation is more important than ever.
    5. 5.  Blog Subscriptions  Registration Confirmations  Lost Password Emails  Marketing Emails  Plugin Interactions  Admin Notifications Email, WordPress, lolwut?
    6. 6. Email Service Providers  Constant Contact  MailChimp  Aweber  Amazon SES  SendGrid  Infusionsoft Enter, ESPs.
    7. 7. Benefits:  Authentication  System Uptime  Security  List Segmentation  Unsubscribe Management  Email Reputation  Analytics & Reporting  Email Authoring ESPs = Good!
    8. 8. “Is this email from who they say they are?” “Is this email safe to put in the inbox?” “Is this a trusted sender?” Email Authentication
    9. 9.  Achieved When…  Links (and domains) are safe  No malware on site  SPF is endorsed  DKIM is used  Recipients permit email in inbox Email Authentication
    10. 10. Sender Policy Framework Describes when Domain A is allowed to send mail on behalf of Domain B. SPF = Easy
    11. 11. SPF Example v=spf1 include:_spf.google.com include:infusionmail.com –all
    12. 12. http://goo.gl/BzlHHm Learn more about SPF
    13. 13.  Easy: ESP (e.g., MailChimp)  Advanced: Mandrill  Advanced: SMTP Email & WordPress
    14. 14.  Use an ESP  Setup SPF  Segment your list  Send email people want  Be intentional and thoughtful Recommendations
    15. 15.  Buy a list and email them  Import your entire address book  Use a shady email sender  Send from your own Outlook  Import an old list >9mo. old  Send bulk emails from your WP server alone. Never …
    16. 16. @joemanna joemanna@gmail.com blog.joemanna.com Q&A
    17. 17. PHOTO CREDITS:  https://www.flickr.com/photos/huasonic/3008912290/  https://www.flickr.com/photos/pena2/2902093139/  ReturnPath, Inc.

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