This is a nice little pictorial that plots out the standard economic cycle (Bull Market/Bear Market) in a way that has been received well. The idea here is to use this diagram to plot out readily accepted patterns in the typical business cycle in order to illustrate when it is best to invest in certain types of projects. It should be noted that the diagram Is not to scale in that the Bull market appears to be as long as the Bear market – which is not typical. What is to be learned from this picture is that the time spent while the business is not behaving in a Risk Averse mentality is ALWAYS spent during a time of high (or FAST) business activity. It is also important to note that the IT projects that are listed reflect DEMAND patterns – NOT when they should be undertaken. Unfortunately, timing is generally poor because many of the projects requested during the FAST period require business involvement at a time when they have the least amount of available resources. It is hoped that this diagram will help foster better discussions with the business regarding investment considerations at a time when they will yield meaningful change.

1. OVERVIEW
CIO
Economic
Cycle
Pictorial
If
you
wish
to
learn
more
about
innovaDve
&
pracDcal
ways
to
This
is
a
nice
li+le
pictorial
that
plots
out
the
standard
economic
cycle
(Bull
Market/Bear
Market)
in
a
way
that
has
been
received
well.
The
idea
here
is
to
use
this
diagram
to
plot
out
readily
leverage
technology
-­‐
contact
us:
accepted
pa+erns
in
the
typical
business
cycle
in
order
to
illustrate
when
it
is
best
to
invest
in
certain
types
of
projects.
It
should
be
noted
that
the
diagram
Is
not
to
scale
in
that
the
Bull
PSC
Group,
LLC
market
appears
to
be
as
long
as
the
Bear
market
–
which
is
not
typical.
What
is
to
be
learned
from
this
picture
is
that
the
Dme
spent
while
the
business
is
not
behaving
in
a
Risk
Averse
Jim
Vaselopulos
mentality
is
ALWAYS
spent
during
a
Dme
of
high
(or
FAST)
business
acDvity.
It
is
also
important
to
note
that
the
IT
projects
that
are
listed
reflect
DEMAND
pa+erns
–
NOT
when
they
should
be
jimv@psclistens.com
undertaken.
Unfortunately,
Dming
is
generally
poor
because
many
of
the
projects
requested
during
the
FAST
period
require
business
involvement
at
a
Dme
when
they
have
the
least
amount
847.517.7200
of
available
resources.
It
is
hoped
that
this
diagram
will
help
foster
be+er
discussions
with
the
business
regarding
investment
consideraDons
at
a
Dme
when
they
will
yield
meaningful
change.
www.psclistens.com
©
2009
PSC
Group,
LLC