The document discusses a 5k marathon held at Cal Berkley Alpha Phi sorority where roughly 300 students ran to benefit breast cancer awareness and 4 cases each of regular and sugar free 16oz Nos energy drinks were served afterwards at the on-campus bar where the drink was well received. It also mentions guerilla marketing campaigns conducted at Sacramento State University and UC Davis where 4 cases were sampled on campus along with t-shirts and lanyards being handed out, and that everyone knew the Nos brand was on campus.