Munich M-days

456 views
371 views

Published on

Short presentation used as a background for a panel on international mobile issues at M-Days in Munich, January 29 2010.

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
456
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Munich M-days

  1. 1. Current Analytics of the Mobile Market Julien Theys – 29 January 2010
  2. 2. We cover media, globally <ul><li>Cinema </li></ul><ul><li>DVD/Blu-Ray </li></ul><ul><li>Television </li></ul><ul><li>TV Technology </li></ul><ul><li>Broadband </li></ul><ul><li>Games </li></ul><ul><li>Advertising </li></ul><ul><li>Mobile </li></ul><ul><li>TV and Video </li></ul><ul><li>Music </li></ul><ul><li>User-Generated Content </li></ul><ul><li>Smartphone OS and handsets </li></ul><ul><li>Apps and Games </li></ul><ul><li>Advertising </li></ul><ul><li>Mobile Broadband </li></ul><ul><li>VC funding and M&A </li></ul><ul><li>Etc… </li></ul>
  3. 3. ‘Current Analytics of the Mobile Market’. In 10 minutes…
  4. 4. Why numbers matter <ul><li>Quantifiable </li></ul><ul><li>Comparable </li></ul><ul><li>Trusted </li></ul><ul><li>But </li></ul><ul><li>Details tend to hate relevance </li></ul><ul><ul><li>and vice-versa </li></ul></ul><ul><li>Relevance scarcity in an age of information overload </li></ul><ul><li>Numbers can be biased </li></ul><ul><ul><li>Most often, they are </li></ul></ul>
  5. 5. Smartphone shipments by OS (m) <ul><li>% of data users </li></ul><ul><li>% of mobile web surfers: searching, Tweeting, uploading content </li></ul><ul><li>% of app users </li></ul><ul><li>% of data plan subscribers </li></ul><ul><li>Application opportunities </li></ul>
  6. 6. Apple App Store <ul><li>Ease of development </li></ul><ul><li>Recommendation & discovery </li></ul><ul><li>Share of iPod Touch users and their different demographics </li></ul><ul><li>Impact on other content: music, TV shows, movies… </li></ul><ul><li>Paid vs. free </li></ul><ul><li>Intermediaries </li></ul><ul><li>Billing relationships </li></ul><ul><li>In-app purchase </li></ul>
  7. 7. Myths of the new mobile ecosystem <ul><li>Walled gardens are over </li></ul><ul><ul><li>Bad ones are </li></ul></ul><ul><li>Open source is essential </li></ul><ul><li>Apps vs. web development </li></ul><ul><ul><li>Planes vs. bicycles </li></ul></ul><ul><li>It’s just about design now </li></ul><ul><ul><li>It’s about experience </li></ul></ul><ul><li>Google phone </li></ul><ul><ul><li>Every phone is/can be a Google phone </li></ul></ul><ul><li>Regular phones are dead </li></ul>
  8. 8. So, what now? <ul><li>Ulterior motives </li></ul><ul><ul><li>Where does their money come from? </li></ul></ul><ul><li>Not one metric to rule them all </li></ul><ul><li>Depends on what you look for </li></ul><ul><li>Multiple angles to each problem </li></ul><ul><li>Discuss, ask questions </li></ul>
  9. 9. Thank you <ul><li>Question(s): </li></ul><ul><li>among the multitude of analytics options and indicators out there, which ones </li></ul><ul><li>do you expect the most? </li></ul><ul><li>are the most helpful in your activity? </li></ul>[email_address] jtsd

×