Guide by Cell Presentation of the Future of Mobile Technology

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Guide by Cell Presentation of the Future of Mobile Technology

  1. 1. Future of Mobile Technology<br />
  2. 2. Our experience<br />6 years<br />1,000+ clients<br />Over 3 million interactions<br />5 partnerships – <br />American Association of Museums <br />American Public Gardens Association<br />National Recreation and Parks Association<br />American Library Association<br />Association of Zoos & Aquarium<br />25 speaking engagements/year<br />
  3. 3. Does <br />MOBILE = COMPUTING?<br />
  4. 4. Or does <br />MOBILE = COMMUNICATION?<br />
  5. 5. It’s both.<br />
  6. 6. Mobile Evolution<br />Devices<br />Speed<br />Memory<br />Battery life<br />Apps<br />Cloud<br />Cost<br />Social Media<br />Society acceptance<br />Reporting/tracking<br />
  7. 7. Mobile devices<br />– great site for photos here<br />http://www.webdesignerdepot.com/2009/05/the-evolution-of-cell-phone-design-between-1983-2009/<br />Maybe just huge photos (no text) of 6-8 models leading to latest<br />Path seems to me to be:<br />Old phone<br />Razr<br />Blackberry<br />Iphone<br />Droid<br />Ipad<br />Future ones<br />Check this out:<br />http://www.msnbc.msn.com/id/42906768/ns/technology_and_science-innovation/<br />
  8. 8. Speed<br />
  9. 9. Memory<br />
  10. 10. Battery life<br />
  11. 11. apps<br />
  12. 12. Benefits of cloud“SaaS” <br />Cost<br />Reporting<br />Transportability<br />User acceptance<br />No I T<br />
  13. 13. Cost <br />
  14. 14. Social media <br />
  15. 15. Social acceptance <br />
  16. 16. Reporting/tracking<br />
  17. 17. Monitor activity<br />Activity report<br />
  18. 18. Monitor activity<br />Location tracking <br />
  19. 19. Mobile trends<br />85%<br />
  20. 20. Mobile trends<br />3,000<br />
  21. 21. Mobile trends<br />50%<br />
  22. 22.
  23. 23. 2011 Mobile Technology Survey<br />Sponsored by Guide by Cell<br />Presented by: <br />
  24. 24. 2011 Mobile Technology Survey<br />December 2010<br />2,285 responses<br />Part of AAM study<br />
  25. 25. 2011 Mobile Technology Survey<br />Executive Summary<br /><ul><li>95% say mobile is here to stay
  26. 26. Focus on I.T. and marketing
  27. 27. 30% will introduce mobile in 2011
  28. 28. Mobile will surpass desktop
  29. 29. Challenges
  30. 30. Funding
  31. 31. Knowing what to try
  32. 32. Internal resources</li></li></ul><li>2011 Mobile Technology Survey<br />Museum Goals<br />Marketing/word-of-mouth<br />Reaching a wider audience<br />Visitor engagement<br />More than just learning and education -- 2-way mobile interaction mobile giving <br />
  33. 33. How can mobile help reach these Goals?<br />
  34. 34. 3 Basic functions<br />Send a text<br />Make a call<br />Access the mobile web<br />
  35. 35. Get a link<br />
  36. 36. Link to YouTube Video<br />
  37. 37. Link to find out more information<br />
  38. 38. Link to Podcast/Audio<br />
  39. 39. Give $<br />
  40. 40. Raise Money<br />
  41. 41. Try it!<br />Text DEMO FIELD to 56512<br />
  42. 42. Text2Pledge<br />
  43. 43. Link to online donation page<br />
  44. 44. Receive news/updates<br />
  45. 45. Try it!<br />Text DEMO BB to56512!<br />
  46. 46. Join lists<br />
  47. 47. Build your email list<br />
  48. 48. Interact<br />
  49. 49. Text to screen<br />(Cal Academy)<br />
  50. 50. Scavenger Hunt Game<br />
  51. 51. Try it!<br />Abe LincolnText DEMO ABE to 56512Garden Text DEMO FUN to 56512<br />
  52. 52. Take a survey<br />Poll<br />Quizzes/tests<br />
  53. 53. Get information<br />
  54. 54. Read a text<br />“The Impressionist movement began in the 19th century, and got its name from Claude Monet’s Impression, Sunrise”<br />
  55. 55. Ask a question<br />Receive instant information<br />
  56. 56. Try it!<br />Text DEMO ASK to 56512, Then type any question.<br />
  57. 57. Read about an event<br />“Don’t forget! Saturdays are Jazz Night at the Museum – tickets still on sale for this weekend’s event. Visit abc.mobi for more info” <br />
  58. 58. Get a coupon<br />
  59. 59. Get a coupon<br />Redeem online or in-store<br />
  60. 60. Audio – make a cell phone call<br />
  61. 61. Visitors can learn from<br />Experts<br />Advertisers/sponsors<br />Artists<br />Staff<br />Zoo/aquarium animals<br />Celebrities<br />
  62. 62. Audio games<br />Ghosts of a Chance and Pheon, two alternate reality games at Smithsonian American Art Museum<br />
  63. 63. Audio – make a phone call<br />Interact<br />Survey or poll<br />Quizzes/tests<br />Scavenger hunts<br />Feedback collection<br />Raise money<br />
  64. 64. Access web<br />
  65. 65. Access Mobile Web<br />Receive URL via text message<br />Enter URL in mobile browser<br />QR code<br />
  66. 66. QR Codes <br />
  67. 67. Create mobile web sites<br />
  68. 68. Try it!<br />Text DEMO ART to 56512To access art museum mobile web <br />
  69. 69. Access the Mobile Web<br />
  70. 70. Exhibition info<br />
  71. 71. Visitor maps<br />
  72. 72. Daily Event Schedules<br />
  73. 73. Challenges in adopting mobile<br /><ul><li>Funding
  74. 74. Knowing what to try
  75. 75. Internal resources</li></li></ul><li>Cost<br />$50 to $300/month<br />Depends on usage and service<br />
  76. 76. The Future of Mobile<br />Augmented reality<br />Phones replacing credit cards<br />More QR<br />More GPS<br />Social media used more for search<br />Voice commands<br />NFC<br />
  77. 77. Augmented Reality<br />
  78. 78. Try it!<br />Watch the Lego DemoText DEMO AR to 56512<br />
  79. 79. Social Media<br />
  80. 80. In summary<br />A phone is a computer connected to a cloud<br />
  81. 81. In summary<br />Benefits<br />Very low cost<br />No installations<br />No I.T. required<br />Instant reporting/trackability<br />
  82. 82. In summary<br /> Your visitors are using their phones during their visit – don’t be left out of the conversation!<br />
  83. 83. Where do you start?<br />Pick one to try<br />Names or images of all the things we discussed earlier - quizzes, mobile giving or QR<br />
  84. 84. But wait – the mobile future is better!<br />
  85. 85. For follow-up questions<br />Dave Asheim<br />dave@guidebycell.com<br />(415) 615-0150<br />www.guidebycell.com<br />Text GBC DAVE to 56512<br />
  86. 86. Try it!<br />Central Park:Call(646) 862-0997Press 1 #Florida Aquarium:Call(813) 217-8489Press 10 # <br />
  87. 87. Try it!<br />Read about “Ghost of a Chance”Text DEMO Ghost to 56512<br />
  88. 88. Try it!<br />Text DEMO ZOO to 56512<br />

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