More Related Content Similar to Building Your Business by Building Trust (20) Building Your Business by Building Trust1. Six Principles of Integrity You Can Take to the Bank
WOODLAND PARK
Research Group
Building Integrity—Pursuing Excellence—Embracing Innovation
Woodland Park Chamber of Commerce
Woodland Park, Colorado
February 14, 2013
2. Gallup Survey Questions
How would you rate the overall state of
moral values in this country today?
Right now, do you think the state of
moral values in the country as a whole is
getting better or getting worse?
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3. Gallup Survey Results
How did you answer the questions?
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4. Gallup Survey Results
2012 results:
43% poor
36% fair
20% good or excellent
73% getting worse
19% getting better
5% same
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5. Barna Survey Question
Do you believe:
moral truth is relative to the person and the
situation
moral truth is absolute
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6. Barna Survey Results
Which did you choose?
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7. Barna Survey Results
Moral truth is relative to the person and
the situation
64% adults
83% teenagers
Moral truth is absolute
22% adults
6% teenagers
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8. Discussion
Why did you answer the way you did?
How do the overall survey results help
us identify the “problem”?
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9. Discussion
What are some examples that illustrate
the “problem”?
Where will we be in a few years if the
present trends continue?
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10. Discussion
How are the results of the two surveys
inconsistent with each other?
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11. Discussion
In order to know that things are “bad”
and “getting worse,” there has to be a
point of reference
bad/worse compared to what?
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12. If truth is relative to the individual and
the situation, there is no point of
reference
categories of good/bad, right/wrong,
better/worse have no meaning at all
there is no such thing as a moral imperative
or prohibition (ought/must/should/can, etc.,
and their opposites)
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13. Discussion
If the majority of the Gallup survey
respondents believe that truth is relative,
then the results of the survey are
meaningless (there is no way to interpret
the results because most answers are
subjective)
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14. The survey results show that even
people who claim that truth is relative
will still behave as if it is absolute
How could you verify this?
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15. Relativism is a non-starter
(philosophically speaking)
Logic is the first casualty of relativism:
“Truth is relative”
Is this a true statement, or not?
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16. Since “truth” cannot be relative, there
must be a standard that defines right
and wrong for everybody
How could we discover the standard?
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17. Suppose for a moment that we desire to
have trust in our relationships
trust is the necessary ingredient for us to
sustain mutually-rewarding relationships
business is built on relationships
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18. What is Trust?
Trust is the confident expectation that
someone can and will act in your best
interest
Examples
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19. What does it take to maintain trust?
Or--what does it take to destroy trust?
Write down your thoughts
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20. What did you write down?
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21. This is how you expect to be treated
Is this also how you intend to treat
others?
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22. Golden Rule: treat others as you want
to be treated
if this is the case, then there must be a
single standard that applies to both of us
the standard must already be inside us (we
both know how we want to be treated)
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23. Rules and Principles
Rules are infinite.
rules can never account for every situation
Principles are finite.
Principles don’t change because they
can’t change.
principles apply in all times and places
Therefore, we need to discover the
principles behind the rules.
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24. Principle 6: Contentment
“The key to happiness is not to get what
you want, but to want what you already
have.”
In a word--gratitude
Contentment doesn’t nullify ambition, but
prevents it from becoming a vice
Discontentment leads to envy
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25. Principle 5: Honesty
Be truthful in words and intentions
it’s okay to say you don’t know
it may be okay to say nothing at all
Protect/promote the reputation of others
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26. Principle 4: Stewardship
Protect what you have in your care
yours
someone else’s
Promote the success of others
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27. Principle 3: Loyalty
Guard your relationships
in a word, discretion
protect privileged information (employees,
customers)
never cross established relationship boundaries
never resort to harassment, intimidation, or
seduction
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28. Principle 2: Courtesy
Treat people with kindness and charity
put away all anger that leads to
physical/emotional abuse
pursue forgiveness and reconciliation
Defend those who are in distress
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29. Principle 1: Respect
Show deference to those in authority
do what you’re told
forebear the shortcomings of the
boss/customer
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30. The Six Principles in summary:
treat others as you want to be treated
○ OR
love your neighbor as yourself
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31. The Six Principles summarized in a
single word:
selflessness
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32. Testing the Principles
Test the Six Principles by asking this
question:
Which principle can you violate without
losing trust?
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33. Dilemmas
What if the boss orders you to lie, cheat,
or steal?
What if all your choices are difficult and
painful?
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34. Consider This:
Doing the right thing may ruin your
business. Doing the wrong thing will ruin
it for sure.
It is better to go out of business with
your integrity intact.
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35. What is Integrity?
Now that we have a standard in mind,
defining integrity is simple.
Integrity means conformity to the
standard. You have integrity when you
place the needs of other above your
own needs.
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36. What is Integrity?
Integrity starts on the inside—with
beliefs, thoughts, and attitudes.
Right words and actions flow from right
thoughts.
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37. Pretending to have integrity is nothing
more than manipulation
Manipulation (pretense) is dishonesty
Dishonesty destroys trust
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38. When are you most susceptible to
lapses of integrity?
Take time to identify areas of weakness
know yourself and be aware of your
circumstances
practice avoidance
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39. Principles must not be compromised
Beware the tendency to rationalize your
attitudes and actions
Ethical disasters usually start small
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40. Closing Thoughts
Set aside some time to reflect on what
we’ve covered today
Review and reinforce the Six Principles
Watch your attitudes
Be vigilant for the tendency to compromise
Keep learning
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41. For Further Exploration:
Visit my Integrity blog:
http://ethicsbythebook.wordpress.com
Subscribe to my Integrity newsletter:
http://eepurl.com/jd7Qj
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Woodland Park, CO 80866
719-687-4304
www.woodlandparkresearch.com
WOODLAND PARK
Research Group
Building Integrity—Pursuing Excellence—Embracing Innovation