The Big 5+1 of Social Media by J.R. Atkins, MBA
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The Big 5+1 of Social Media by J.R. Atkins, MBA

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Social Media is becoming an accepted way for businesses to communicate with both existing and prospective customers. Yet, there is also much confusion about how to make the most of Social Media ...

Social Media is becoming an accepted way for businesses to communicate with both existing and prospective customers. Yet, there is also much confusion about how to make the most of Social Media tools.

In The Big 5+1 of Social Media, J.R. updates his presentation “The Big 5 of Social Media” to include LinkedIn, Facebook, Twitter, Blogging, Video and Google Plus. The audience is invited to discusses the “why” and the “how” to put these tools to use. By using social media in your business strategy and integrating it with your current marketing, you can generate results and drive a solid return on investment.
3 Learning objective:
1. A working knowledge of Social Media tools and concepts
2. The strategy behind effective Social Media Marketing
3. Action items to build a social media strategy

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The Big 5+1 of Social Media by J.R. Atkins, MBA Presentation Transcript

  • 1. The Big 5+1 of Social Media Download this presentation at: www.SlideShare.net/JRatkins
  • 2.  What is Social Media?  3 Keys to Social Media  The Big 5+1: LI, FB,T, B,V & G+  The Ones toWatch  Online Marketing Model  Social MediaTypes  How to Keep Up  Getting Results  Resources
  • 3.  Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks  Social media differentiates from traditional/industrial media in many aspects such as quality, reach, frequency, usability, immediacy, and permanence.  Social media has positive effects such as allowing the democratization of the internet while also allowing individuals to advertise themselves and form friendships.
  • 4. 1. Be Interesting 2. Content is King 3. Give to Get How to do you get recognized and acted upon it in all of the noise?
  • 5.  LinkedIn  Facebook  Twitter  Blogging  Video  Google+
  • 6.  Instagram  Pinterest  Yelp  MeetUp  Social Cam  Drop Box
  • 7. Web Site Blog LinkedIn Facebook Twitter YouTube
  • 8.  LinkedIn  CompleteYour Profile  An Effective Summary  Add a Photo (It’s About the Relationship)  Join Groups  Add URLs to each section  Your Company Page ▪ Use the Same Company Name
  • 9.  Facebook  CompleteYour “About” (like a LinkedIn Profile)  Time Line  Add Pictures &Video  Company Page ▪ Regular Updates ▪ Rich Media
  • 10.  Twitter  Research ▪ Single Search: http://search.twitter.com ▪ Search for key word +Twitter  Publish ▪ Post fromTwitter or phone ▪ Follow ▪ Listen ▪ Multiple Post: www.hootsuite.com
  • 11.  Blogging  Similar to Journals with Comments  www.WordPress.com  www.blogger.com  “Long Form Content”  Great for Q&A, FAQ  Link to Social Media  Use Pictures &Video
  • 12.  Video  www.YouTube.com  CreateYour OwnVideo  “Favorite”Videos you Like  Post on social Media  BuildYour OwnYouTube Channel ▪ SearchYouTube to see how
  • 13.  Google Plus  www.Plus.Google.com ▪ akaGoogle+ and G+  SEO Reasons ▪ Link your Google+ page to your web site  ClaimYour digital Real-estate  2nd Larges Social Media Network as of Jan 13
  • 14.  www.HootSuite.com  Set up your Social Command Center  UseThe Share button  Link Social Media Sites, But…  EditorialCalendar  Voice Mail to Email to Post  Who answers the phone?
  • 15. 1. Decide onYour Goals and Intent. 2. Determine the RightTools forYou. 3. BuildYour Brand’s Personality. 4. Content is King! 5. Use KeyWords. 6. Link Resources. 7. BuildYour Community. It’s all about relationships !
  • 16.  Socialnomics by Erik Qualman  Inbound Marketing Brain Halligan & Dharmesh Shah  Social Media 2.0 by J.R. Atkins  Mashable (Blog on Social MediaTrends)  HubSpot (Content Marketing Specialist)
  • 17. Thank you for attending: The Big 5+1 of Social Media What do I do? 1. Conference Presentation 2. Executive Briefings & Workshops 3. Consulting Projects: Social Media, Mobile Apps, Sales & Marketing Download this presentation at: www.SlideShare.net/JRatkins