Social Media is becoming an accepted way for businesses to communicate with both existing and prospective customers. Yet, there is also much confusion about how to make the most of Social Media tools. In The Big 5+1 of Social Media, J.R. updates his presentation “The Big 5 of Social Media” to include LinkedIn, Facebook, Twitter, Blogging, Video and Google Plus. The audience is invited to discusses the “why” and the “how” to put these tools to use. By using social media in your business strategy and integrating it with your current marketing, you can generate results and drive a solid return on investment. 3 Learning objective: 1. A working knowledge of Social Media tools and concepts 2. The strategy behind effective Social Media Marketing 3. Action items to build a social media strategy

1. The Big 5+1 of Social Media
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2.  What is Social Media?
 3 Keys to Social Media
 The Big 5+1: LI, FB,T, B,V & G+
 The Ones toWatch
 Online Marketing Model
 Social MediaTypes
 How to Keep Up
 Getting Results
 Resources

3.  Social media refers to the means of interactions
among people in which they create, share, and
exchange information and ideas in virtual
communities and networks
 Social media differentiates from traditional/industrial
media in many aspects such as quality, reach,
frequency, usability, immediacy, and permanence.
 Social media has positive effects such as allowing the
democratization of the internet while also allowing
individuals to advertise themselves and form
friendships.

4. 1. Be Interesting
2. Content is King
3. Give to Get
How to do you get recognized and
acted upon it in all of the noise?

5.  LinkedIn
 Facebook
 Twitter
 Blogging
 Video
 Google+

6.  Instagram
 Pinterest
 Yelp
 MeetUp
 Social Cam
 Drop Box

7. Web Site
Blog
LinkedIn Facebook
Twitter
YouTube

8.  LinkedIn
 CompleteYour Profile
 An Effective Summary
 Add a Photo (It’s About the Relationship)
 Join Groups
 Add URLs to each section
 Your Company Page
▪ Use the Same Company Name

9.  Facebook
 CompleteYour “About” (like a LinkedIn Profile)
 Time Line
 Add Pictures &Video
 Company Page
▪ Regular Updates
▪ Rich Media

10.  Twitter
 Research
▪ Single Search: http://search.twitter.com
▪ Search for key word +Twitter
 Publish
▪ Post fromTwitter or phone
▪ Follow
▪ Listen
▪ Multiple Post: www.hootsuite.com

11.  Blogging
 Similar to Journals with Comments
 www.WordPress.com
 www.blogger.com
 “Long Form Content”
 Great for Q&A, FAQ
 Link to Social Media
 Use Pictures &Video

12.  Video
 www.YouTube.com
 CreateYour OwnVideo
 “Favorite”Videos you Like
 Post on social Media
 BuildYour OwnYouTube Channel
▪ SearchYouTube to see how

13.  Google Plus
 www.Plus.Google.com
▪ akaGoogle+ and G+
 SEO Reasons
▪ Link your Google+ page to your web site
 ClaimYour digital Real-estate
 2nd Larges Social Media Network as of Jan 13

14.  www.HootSuite.com
 Set up your Social Command Center
 UseThe Share button
 Link Social Media Sites, But…
 EditorialCalendar
 Voice Mail to Email to Post
 Who answers the phone?

15. 1. Decide onYour Goals and Intent.
2. Determine the RightTools forYou.
3. BuildYour Brand’s Personality.
4. Content is King!
5. Use KeyWords.
6. Link Resources.
7. BuildYour Community.
It’s all about relationships !

16.  Socialnomics by Erik Qualman
 Inbound Marketing Brain Halligan & Dharmesh Shah
 Social Media 2.0 by J.R. Atkins
 Mashable (Blog on Social MediaTrends)
 HubSpot (Content Marketing Specialist)

17. Thank you for attending:
The Big 5+1 of Social Media
What do I do?
1. Conference Presentation
2. Executive Briefings & Workshops
3. Consulting Projects: Social Media,
Mobile Apps, Sales & Marketing
Download this presentation at:
www.SlideShare.net/JRatkins