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Leadership • Expertise • Innovation
Social and Cyber Presence
Professionalism, Integrity, and Best
Practice
Jared P. Mader
jpmader@iu12.org
Director of Educational Technology
Leadership • Expertise • Innovation
Workshop Themes
Awareness of guiding principles
Protecting your own cyber image…Digital
Footprints
Safely communicating and working with
students
Best practices
Leadership • Expertise • Innovation
 Professional educators shall exhibit consistent and equitable
treatment of students, fellow educators and parents.
 Professional educators shall impart to their students principles of
good citizenship and societal responsibility.
 Professional educators shall exhibit acceptable and professional
language and communication skills. Their verbal and written
communications with parents, students and staff shall reflect
sensitivity to the fundamental human rights of dignity, privacy and
respect.
 Professional educators shall keep in confidence information obtained
in confidence in the course of professional service…
 Individual professional conduct reflects upon the practices, values,
integrity and reputation of the profession.
Guiding Principles
Code of Professional Practice and Conduct for Educators
http://www.pacode.com/secure/data/022/chapter235/chap235toc.html
Leadership • Expertise • Innovation
Professional Standards and
Practices Commission
Carolyn Angelo
Executive Director
PSPC
(717) 787-6576
cangelo@pa.gov
http://www.education.state.pa.us/
select “Professional Standards and Practices Commission”
Leadership • Expertise • Innovation
Digital Footprints
http://www.youtube.com/watch?v=9udrvJNTEww
Leadership • Expertise • Innovation
Digital Footprints
What is your “personal brand”?
Image conveyed about you beyond the face-to-face
Collection of digital artifacts
Gathered by every site you touch
Personal & Professional Implications
Leadership • Expertise • Innovation
Caution…
The next several slides are graphic in nature as
a means to demonstrate the genuine and
authentic content that “professionals” are using
or creating to build their digital footprint and
personal brand.
*Graphics provided by PDE PSPC
Leadership • Expertise • Innovation
What is YOUR OWN footprint???
Leadership • Expertise • Innovation
Nexus to…
Physical premises
School functions
Student contact
Connecting Private Persona to the
Workplace…
Leadership • Expertise • Innovation
I know what you did last summer…or
on your sick day…
Leadership • Expertise • Innovation
Teacher placed on leave for questionable
Facebook posting
BEAVER DAM, WI (WKOW) -- Beaver
Dam school officials placed a middle
school teacher on
administrative leave after
discovering a photograph of the
teacher with a gun on the teacher's
Facebook page. (2/2009)
What’s on your wall?
Leadership • Expertise • Innovation
 Chesterfield County, VA:
Stephen Murmer was fired
January 2007 for rendering
paintings like this one.
 Used body as “brush”
 Did it on his own time
 Used pseudonym “Stan
Murmur”
 ACLU got $65k settlement
Art???
Leadership • Expertise • Innovation
Moonlighting???
Leadership • Expertise • Innovation
Parents have a loud voice…
Leadership • Expertise • Innovation
Really???
Elicit activity
Elicit behavior
Elicit comments
“More in my car…”
Leadership • Expertise • Innovation
Know the company you keep…
Leadership • Expertise • Innovation
Get the point?
Discuss with a neighbor the implications of
these scenarios
Leadership • Expertise • Innovation
Relationships with Students
Leadership • Expertise • Innovation
Appropriate Behavior
 Recognition of imbalance of power
 Trust
 Duty to protect student from conditions that are
harmful
 Best interests of students
 Recognize student vulnerabilities
 Appropriate use of institutional resources
 Confine passion to instruction
Leadership • Expertise • Innovation
Boundary Violations
Define a “boundary violation” with someone
next to you…
Leadership • Expertise • Innovation
Warning Signs
With a partner, identify as many warning signs
of boundary violations that you can…
 An educator who has no balance between professional/personal life
 An educator who spends inordinate amount of time with students and not peers
 An educator who demonstrates favoritism towards one or two students (maybe different one each year)
 An educator who uses sexualized language to describe students or who makes lewd or suggestive
comments with students or colleagues
 An educator about whom there are rumors among other staff/students
 An educator who arranges to spend time alone with a student (passes from other classes, lunch time in
classroom, before or after school time)
 An educator who appears to have excessive information about the personal life/family of a student
 An educator who shares inordinate amount of personal information about themselves with students
 An educator who is spending time with a student outside of school
Leadership • Expertise • Innovation
Warning Signs
More…
 An educator who requests special treatment of a particular student
 An educator who is prone to hug and engage in physical contact with students or treat them in an
overly friendly manner
 An educator who arranges classroom so that is difficult to observe from hallway (blinds always pulled,
door shut, door window covered)
 An educator who has an inordinate need to be admired, needed, loved
 An educator whose interactions with students make you or other staff uncomfortable (trust your
instincts)
 An educator whose behavior has drastically/significantly changed
 An educator who appears preoccupied with one student
Leadership • Expertise • Innovation
Managing Your Social Network
Do think before you post
Do know your friends
Do not befriend students
Do monitor pictures
Do control privacy settings
Do not join unprofessional groups
Do not post vulgar, obscene materials
Don’t post confidential or job-related comments
Leadership • Expertise • Innovation
Not just social media…
Cell Phones
Do not share cell phone # with students
Do not call students with personal cell phone
Do not text message students**
Do not believe that text messages are private
**We will discuss in Best Practices
Leadership • Expertise • Innovation
“WHENEVER YOU DO A THING, ACT
AS IF THE WHOLE WORLD IS
WATCHING”
THOMAS JEFFERSON
BECAUSE IT IS!
Leadership • Expertise • Innovation
Best Practice - Texting
Use school email to text to student phones
AT&T: 10digitphonenumber@txt.att.net
Nextel: 10digitphonenumber@messaging.nextel.com
Sprint: 10digitphonenumber@messaging.sprintpcs.com
T-Mobile: 10digitphonenumber@tmomail.net
Tracfone: 10digitphonenumber@txt.att.net
Verizon: 10digitphonenumber@vtext.com
Virgin Mobile: 10digitphonenumber@vmobl.com
http://www.emailtextmessages.com
Leadership • Expertise • Innovation
Best Practice – Web 2.0
What is web 2.0?
Leadership • Expertise • Innovation
Best Practice - Notifications
What is Twitter?
What’s a #hashtag (Education hashtags)
Using them
Following at 40404
Leadership • Expertise • Innovation
Best Practice - Notifications
What’s a podcast?
Leadership • Expertise • Innovation
Best Practice – Backchannel and
Crowdsourcing
Leadership • Expertise • Innovation
Best Practice – Social Bookmarking
Leadership • Expertise • Innovation
Best Practice – Social Concept
Mapping
Leadership • Expertise • Innovation
Best Practice – Social Splashwall
Leadership • Expertise • Innovation
Best Practice – Social Document
Sharing
Leadership • Expertise • Innovation
Giving Students Access
Leadership • Expertise • Innovation

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Social and Cyber Presence for Educators

  • 1. Leadership • Expertise • Innovation Social and Cyber Presence Professionalism, Integrity, and Best Practice Jared P. Mader jpmader@iu12.org Director of Educational Technology
  • 2. Leadership • Expertise • Innovation Workshop Themes Awareness of guiding principles Protecting your own cyber image…Digital Footprints Safely communicating and working with students Best practices
  • 3. Leadership • Expertise • Innovation  Professional educators shall exhibit consistent and equitable treatment of students, fellow educators and parents.  Professional educators shall impart to their students principles of good citizenship and societal responsibility.  Professional educators shall exhibit acceptable and professional language and communication skills. Their verbal and written communications with parents, students and staff shall reflect sensitivity to the fundamental human rights of dignity, privacy and respect.  Professional educators shall keep in confidence information obtained in confidence in the course of professional service…  Individual professional conduct reflects upon the practices, values, integrity and reputation of the profession. Guiding Principles Code of Professional Practice and Conduct for Educators http://www.pacode.com/secure/data/022/chapter235/chap235toc.html
  • 4. Leadership • Expertise • Innovation Professional Standards and Practices Commission Carolyn Angelo Executive Director PSPC (717) 787-6576 cangelo@pa.gov http://www.education.state.pa.us/ select “Professional Standards and Practices Commission”
  • 5. Leadership • Expertise • Innovation Digital Footprints http://www.youtube.com/watch?v=9udrvJNTEww
  • 6. Leadership • Expertise • Innovation Digital Footprints What is your “personal brand”? Image conveyed about you beyond the face-to-face Collection of digital artifacts Gathered by every site you touch Personal & Professional Implications
  • 7. Leadership • Expertise • Innovation Caution… The next several slides are graphic in nature as a means to demonstrate the genuine and authentic content that “professionals” are using or creating to build their digital footprint and personal brand. *Graphics provided by PDE PSPC
  • 8. Leadership • Expertise • Innovation What is YOUR OWN footprint???
  • 9. Leadership • Expertise • Innovation Nexus to… Physical premises School functions Student contact Connecting Private Persona to the Workplace…
  • 10. Leadership • Expertise • Innovation I know what you did last summer…or on your sick day…
  • 11. Leadership • Expertise • Innovation Teacher placed on leave for questionable Facebook posting BEAVER DAM, WI (WKOW) -- Beaver Dam school officials placed a middle school teacher on administrative leave after discovering a photograph of the teacher with a gun on the teacher's Facebook page. (2/2009) What’s on your wall?
  • 12. Leadership • Expertise • Innovation  Chesterfield County, VA: Stephen Murmer was fired January 2007 for rendering paintings like this one.  Used body as “brush”  Did it on his own time  Used pseudonym “Stan Murmur”  ACLU got $65k settlement Art???
  • 13. Leadership • Expertise • Innovation Moonlighting???
  • 14. Leadership • Expertise • Innovation Parents have a loud voice…
  • 15. Leadership • Expertise • Innovation Really??? Elicit activity Elicit behavior Elicit comments “More in my car…”
  • 16. Leadership • Expertise • Innovation Know the company you keep…
  • 17. Leadership • Expertise • Innovation Get the point? Discuss with a neighbor the implications of these scenarios
  • 18. Leadership • Expertise • Innovation Relationships with Students
  • 19. Leadership • Expertise • Innovation Appropriate Behavior  Recognition of imbalance of power  Trust  Duty to protect student from conditions that are harmful  Best interests of students  Recognize student vulnerabilities  Appropriate use of institutional resources  Confine passion to instruction
  • 20. Leadership • Expertise • Innovation Boundary Violations Define a “boundary violation” with someone next to you…
  • 21. Leadership • Expertise • Innovation Warning Signs With a partner, identify as many warning signs of boundary violations that you can…  An educator who has no balance between professional/personal life  An educator who spends inordinate amount of time with students and not peers  An educator who demonstrates favoritism towards one or two students (maybe different one each year)  An educator who uses sexualized language to describe students or who makes lewd or suggestive comments with students or colleagues  An educator about whom there are rumors among other staff/students  An educator who arranges to spend time alone with a student (passes from other classes, lunch time in classroom, before or after school time)  An educator who appears to have excessive information about the personal life/family of a student  An educator who shares inordinate amount of personal information about themselves with students  An educator who is spending time with a student outside of school
  • 22. Leadership • Expertise • Innovation Warning Signs More…  An educator who requests special treatment of a particular student  An educator who is prone to hug and engage in physical contact with students or treat them in an overly friendly manner  An educator who arranges classroom so that is difficult to observe from hallway (blinds always pulled, door shut, door window covered)  An educator who has an inordinate need to be admired, needed, loved  An educator whose interactions with students make you or other staff uncomfortable (trust your instincts)  An educator whose behavior has drastically/significantly changed  An educator who appears preoccupied with one student
  • 23. Leadership • Expertise • Innovation Managing Your Social Network Do think before you post Do know your friends Do not befriend students Do monitor pictures Do control privacy settings Do not join unprofessional groups Do not post vulgar, obscene materials Don’t post confidential or job-related comments
  • 24. Leadership • Expertise • Innovation Not just social media… Cell Phones Do not share cell phone # with students Do not call students with personal cell phone Do not text message students** Do not believe that text messages are private **We will discuss in Best Practices
  • 25. Leadership • Expertise • Innovation “WHENEVER YOU DO A THING, ACT AS IF THE WHOLE WORLD IS WATCHING” THOMAS JEFFERSON BECAUSE IT IS!
  • 26. Leadership • Expertise • Innovation Best Practice - Texting Use school email to text to student phones AT&T: 10digitphonenumber@txt.att.net Nextel: 10digitphonenumber@messaging.nextel.com Sprint: 10digitphonenumber@messaging.sprintpcs.com T-Mobile: 10digitphonenumber@tmomail.net Tracfone: 10digitphonenumber@txt.att.net Verizon: 10digitphonenumber@vtext.com Virgin Mobile: 10digitphonenumber@vmobl.com http://www.emailtextmessages.com
  • 27. Leadership • Expertise • Innovation Best Practice – Web 2.0 What is web 2.0?
  • 28. Leadership • Expertise • Innovation Best Practice - Notifications What is Twitter? What’s a #hashtag (Education hashtags) Using them Following at 40404
  • 29. Leadership • Expertise • Innovation Best Practice - Notifications What’s a podcast?
  • 30. Leadership • Expertise • Innovation Best Practice – Backchannel and Crowdsourcing
  • 31. Leadership • Expertise • Innovation Best Practice – Social Bookmarking
  • 32. Leadership • Expertise • Innovation Best Practice – Social Concept Mapping
  • 33. Leadership • Expertise • Innovation Best Practice – Social Splashwall
  • 34. Leadership • Expertise • Innovation Best Practice – Social Document Sharing
  • 35. Leadership • Expertise • Innovation Giving Students Access
  • 36. Leadership • Expertise • Innovation

Editor's Notes

  1. http://www.youtube.com/watch?v=9udrvJNTEww
  2. http://www.youtube.com/watch?v=9udrvJNTEww
  3. Image Source: http://www.mmaplanetonline.com/wp-content/uploads/2013/03/warning-graphic-content.gif
  4. My teacher, the porn star…
  5. Image Source:http://blog.heartland.org/wp-content/uploads/2013/06/no-privacy.pnghttp://almostmakessense.com/comics/2011-07-29-use-common-sense.jpghttp://images.electricfairground.com/We-hold-ourselves-to-a-higher-standard-Framed-Quote-123.png
  6. http://kfmb.images.worldnow.com/images/19246167_BG1.jpghttp://guanyinmiao.files.wordpress.com/2012/02/the-sunday-times-special-report-teacher-student-relationships.png?w=525&h=270http://guanyinmiao.files.wordpress.com/2012/02/the-sunday-times-special-report-teacher-student-relationships.png?w=525&h=270
  7. Boundaries become blurred or ambiguous when dual relationships are formed (confidante, disclosure of private facts)Boundaries are endangered when educator is personally vulnerable and when student is particularly vulnerableBoundaries are crossed when the relationship is fulfilling needs of adult not studentBoundary violations are marked by lack of transparency
  8. http://increasevisibility.com/wp-content/uploads/2013/04/inc-vis-blog-4-25.jpg
  9. http://steveanderson.com/wp-content/uploads/2012/02/iphone-texting.png
  10. http://wik.ed.uiuc.edu/images/7/7b/Web20alllinks.jpg