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The future of B2B conferences

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A vision for B2B conferences in a digital future.

A vision for B2B conferences in a digital future.

Published in: Business, Education, Technology

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  • 1. The future of B2B conferences
  • 2. Global trends• Weaker & more fragile economic growth• Climate change• Food & energy security concerns• Unemployment & social upheaval• “Generation Y” of social networkers• Continued technological innovationWhat will B2B conferencing look like in adigital future?How will you maintain competitiveadvantage?
  • 3. The 3 elements1. Digital / hybrid conferences &communities2. Distributed teams &management model3. LEAN production modelFuture competitive advantage
  • 4. Unique Value Proposition +Unique Value Chain= Higher relative profitMichael Porter, Professor, Harvard Business SchoolCompetitive advantage
  • 5. The value proposition today• Learning• Networking• Collaborationin physical spaces constrainedby time and location
  • 6. The value proposition tomorrow• Learning• Networking• Collaborationin physical and digital spacesunconstrained by time and location• More convenience• More continuity• More connections & networking• More collaborationMore customer needs served
  • 7. The value chain todayManagement model• Hierarchical• Functional silos• Idiosyncratic• Fixed locations &teams• High fixed costs &overheadsProduction model• Linear / assemblyline• Discrete campaigns• High uncertainty• Slow iteration
  • 8. The value chain tomorrowManagement model• Flat• Flexible teams• Systematic• Distributed / mobile• Closer to customers• Lower fixed costs &overheadsProduction model• Collaborative &dynamic• Continuouscampaigns• LEAN development& build-measure-learn cycles• Fast iteration