2012 mobile marketing summitDeveloping a geo-targeted & place-   based communications strategy                            ...
It’s not just about check-ins
It’s about relevant experiences
It’s about relevant experiences             Rewarding                  Creative
Check-in Service Users: 8.6%                                                             50/50 Male to Female             ...
It’s not you, it’s me. (ok, well, maybe it is you.)
15% will use their device to make a purchase while in-store                                                Source: InMobi,...
apps & other tech                    Bluetooth/wifi                    GSM Localization                    native apps
messaging            where: static, broadcast            What: immediate vs. CRM            When: that depends
web & barcodes                 What: immediate                 where: targeted media
Digital Display                              OOH Media            In-store Media    Subscribers             Media         ...
Digital Display                                    OOH Media               In-store Media           Subscribers           ...
Experience        Engagement       ReturnImmersive Brand   Deep, extended   Proving ROI  Experiences      engagement
JP CasinoThank you.             Director, Mobile Marketing Strategy             ✉ jp.casino@motricity.com                h...
Developing a Geotargeted & Place Based Communications Strategy
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Developing a Geotargeted & Place Based Communications Strategy

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Transcript of "Developing a Geotargeted & Place Based Communications Strategy"

  1. 1. 2012 mobile marketing summitDeveloping a geo-targeted & place- based communications strategy JP Casino Director, Mobile Marketing Strategy
  2. 2. It’s not just about check-ins
  3. 3. It’s about relevant experiences
  4. 4. It’s about relevant experiences Rewarding Creative
  5. 5. Check-in Service Users: 8.6% 50/50 Male to Female 33% are 25-34 y/oNon Check-in Service Users Non-caucasian • Don’t have a smartphone • concerned about privacy 83% Smartphone • Don’t care 42% Android Sources: comScore, July 2011 SocialLoCo.net, May 2011
  6. 6. It’s not you, it’s me. (ok, well, maybe it is you.)
  7. 7. 15% will use their device to make a purchase while in-store Source: InMobi, 2011100% YoY increase (~889k) in 1d barcodes scanned Source: ScanLife, Q3 201158% of users consume local news on tablets Source: comScore, September 201154% of heavy shoppers use gift guides Source: Arc Worldwide, May 20112011 mobile coupon redemption = $5B Source: Juniper Research, November 2011
  8. 8. apps & other tech Bluetooth/wifi GSM Localization native apps
  9. 9. messaging where: static, broadcast What: immediate vs. CRM When: that depends
  10. 10. web & barcodes What: immediate where: targeted media
  11. 11. Digital Display OOH Media In-store Media Subscribers Media time-triggered messagingSMS store finder/coupon coupon + link to micrositeWeb drive to register link to microsite + coupon drive to registerSocial
  12. 12. Digital Display OOH Media In-store Media Subscribers Media STORESMS REGISTER DISCOUNT http://bit.ly/text COUPON http://bit.ly/register1 http://bit.ly/poster1 http://bit.ly/couponWeb n/a DEALS / ASDFA http://bit.ly/register2 http://bit.ly/facebook http://on.fb.me/deals http://on.fb.me/dealzSocial FACEBOOK / ASDFA FB / ASDF
  13. 13. Experience Engagement ReturnImmersive Brand Deep, extended Proving ROI Experiences engagement
  14. 14. JP CasinoThank you. Director, Mobile Marketing Strategy ✉ jp.casino@motricity.com http://justanothermobileguy.com @mobile_guy & @jp_casino

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