Exclusive Presentation for:                                               NYU Midtown Center                              ...
Exclusive Presentation for:                                                         NYU Midtown Center                    ...
@JoyceMSullivan #nyusmi   Visit us > SocMediaFin.com                                                       3
Maximizing LinkedIn for Social Media MarketingOnce used for recruiting only, LinkedIn has matured into:- powerful social m...
Social Media Tools: How Do I                         5Know Which One I Should Use?a. Who are you?b. What do you have to sa...
6@JoyceMSullivan #nyusmi
7http://schedule.sxsw.com/2012/events/event_IAP9392      @JoyceMSullivan #nyusmi
8                          Five global                          women – NZ,                          UK, US - who         ...
US Industry Trends: Shrinking and Growing Industries                     2007 - 2011          Council of Economic Advisors...
LinkedIn    Founded in December 2002    As of May 2012:    - 162 million members    - 200 countries    -World’s largest pr...
@JoyceMSullivan #nyusmi
@JoyceMSullivan #nyusmi
@JoyceMSullivan #nyusmi
@JoyceMSullivan #nyusmi
@JoyceMSullivan #nyusmi
16@JoyceMSullivan #nyusmi
17@JoyceMSullivan #nyusmi
18@JoyceMSullivan #nyusmi
19@JoyceMSullivan #nyusmi
20@JoyceMSullivan #nyusmi
21@JoyceMSullivan #nyusmi
22@JoyceMSullivan #nyusmi
23@JoyceMSullivan #nyusmi
24@JoyceMSullivan #nyusmi
25@JoyceMSullivan #nyusmi
265 questions to ask yourself beforeconnecting using social media…a. Who are you?b. What do you have to say?c. Who are you...
Thank you!           Connect with me!LinkedIn: http://linkedin.com/in/joycemsullivanWebsite: http://socmediafin.comTwitter...
Exclusive Presentation for:                                               NYU Midtown Center                              ...
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Maximizing LinkedIn for Social Media Marketing

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Joyce Sullivan, Founder and CEO of SocMediaFin, Inc. presents "Maximizing LinkedIn for Social Media Marketing" to New York University (NYU), School of Continuing and Professional Studies (SCPS) class of July 23-27, 2012 for Social Media Intensive Summer Program

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Maximizing LinkedIn for Social Media Marketing

  1. 1. Exclusive Presentation for: NYU Midtown Center New York, NY USA Wednesday, July 25, 2012 2:30 - 4:00 pm EDT Maximizing For Social Media Marketing Created and Presented by: Joyce Sullivan Founder | CEO SocMediaFin.com @JoyceMSullivan #nyusmi
  2. 2. Exclusive Presentation for: NYU Midtown Center New York, NY USA Wednesday, July 25, 2012 2:30 - 4:00 pm EDT Maximizing For Social Media Marketing AGENDA: - overview and introductions - industry trends - global day LinkedIn - Overview - Tools - Social Media Marketing - your own - your group - your organization Created and Presented by: - What’s Next - Discussion and Questions Joyce Sullivan CEO | Founder SocMediaFin.com @JoyceMSullivan #nyusmi
  3. 3. @JoyceMSullivan #nyusmi Visit us > SocMediaFin.com 3
  4. 4. Maximizing LinkedIn for Social Media MarketingOnce used for recruiting only, LinkedIn has matured into:- powerful social media marketing platform- allows companies to recruit employees- generate new business- strengthen current relationships- establish industry communities- reinforce brand loyalties. @JoyceMSullivan #nyusmi
  5. 5. Social Media Tools: How Do I 5Know Which One I Should Use?a. Who are you?b. What do you have to say?c. Who are you trying to reach?d. How do THEY want to be reached (or not reached)e. Once you connect, then what?@JoyceMSullivan #nyusmi
  6. 6. 6@JoyceMSullivan #nyusmi
  7. 7. 7http://schedule.sxsw.com/2012/events/event_IAP9392 @JoyceMSullivan #nyusmi
  8. 8. 8 Five global women – NZ, UK, US - who work in financial services and use social media for work SXSW 2012 Financia@JoyceMSullivan #nyusmi
  9. 9. US Industry Trends: Shrinking and Growing Industries 2007 - 2011 Council of Economic Advisors, February 2012 report@JoyceMSullivan #nyusmi 9
  10. 10. LinkedIn Founded in December 2002 As of May 2012: - 162 million members - 200 countries -World’s largest professional network on the internet - Available in 18 languages; 45 languages for Groups@JoyceMSullivan #nyusmi
  11. 11. @JoyceMSullivan #nyusmi
  12. 12. @JoyceMSullivan #nyusmi
  13. 13. @JoyceMSullivan #nyusmi
  14. 14. @JoyceMSullivan #nyusmi
  15. 15. @JoyceMSullivan #nyusmi
  16. 16. 16@JoyceMSullivan #nyusmi
  17. 17. 17@JoyceMSullivan #nyusmi
  18. 18. 18@JoyceMSullivan #nyusmi
  19. 19. 19@JoyceMSullivan #nyusmi
  20. 20. 20@JoyceMSullivan #nyusmi
  21. 21. 21@JoyceMSullivan #nyusmi
  22. 22. 22@JoyceMSullivan #nyusmi
  23. 23. 23@JoyceMSullivan #nyusmi
  24. 24. 24@JoyceMSullivan #nyusmi
  25. 25. 25@JoyceMSullivan #nyusmi
  26. 26. 265 questions to ask yourself beforeconnecting using social media…a. Who are you?b. What do you have to say?c. Who are you trying to reach?d. How do THEY want to be reached (or not reached)e. Once you connect, then what?@JoyceMSullivan #nyusmi
  27. 27. Thank you! Connect with me!LinkedIn: http://linkedin.com/in/joycemsullivanWebsite: http://socmediafin.comTwitter: http://twitter.com/joycemsullivanFacebook: http://facebook.com/socmediafinWatch me talk “Career Reinvention” > Joyce Sullivanon WSJR with Maria Bartiromo@JoyceMSullivan #nyusmi 27
  28. 28. Exclusive Presentation for: NYU Midtown Center New York, NY USA Wednesday, July 25, 2012 2:30 - 4:00 pm EDT Maximizing For Social Media Marketing Created and Presented by: Joyce Sullivan Founder | CEO SocMediaFin.com @JoyceMSullivan #nyusmi

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