This factsheet explains the content and solutions that are now exposed through the new Rovi Media Cloud

1. overview
Rovi Media Cloud
Entertainment web services that allow consumers to
discover, manage and enjoy digital content on multiple
platforms and devices
• Create innovative
entertainment applications,
Consumers have more options than ever before when it comes to enjoying
content and services
entertainment anytime, anywhere. Want to watch your favorite TV show?
for multiple devices and
Grab your bag and pick up your phone. Looking for the latest music video on platforms
YouTube? Turn on your TV and point your remote. Hoping for a Hollywood
hit this evening? Power up your favorite gaming machine and let the • Enable consumers to
discover new content
streaming begin...
to drive sales and
consumption
As our world becomes more connected to the internet, content and services
that were once device-dependent are now readily accessible on multiple • Enhance the user
screens. By the year 2020, there could be up to 16 billion connected devices experience with rich
entertainment information
with an average of nearly 6 devices for every person on the planet. (Source:
about music, movies, TV
McKinsey Quarterly, 2010, Number 2, The Internet of Things) shows, celebrities and more
To compete in this “always-on,” connected world, CE manufacturers, service • Monetize connected
providers, and online, mobile and application developers will need to quickly offerings with advertising
capabilities and
build products and services that provide consumers with up-to-the-minute,
sponsored search and
accurate information and content, as well as a consistent user experience. recommendations
Rovi Media Cloud, our entertainment web
services offering, can help you do just that—as
well as differentiate your products, speed time-
to-market and drive sales and consumption,
in a flexible, scalable way like never before.
Rovi Media Cloud’s recommendations, search,
data, advertising, media recognition and
management web services allow consumers
to discover, manage and enjoy content
and applications on multiple platforms and
devices. They can help you bring products and
services to market faster—from entertainment
applications to stores and portals—as well as
maintain up-to-date content to help ensure your
customer keeps coming back.
Using Rovi Media Cloud’s entertainment web
services, you can also add content and features
on the fly without investing in new infrastructure
or licensing new software. And, you have the
ability to easily extend your existing capabilities
as needed, and as soon as you need them.

2. Rovi Media Cloud Components
Rovi Advertising Service
Rovi Advertising Service helps you monetize connected products and
create recurring revenue streams by integrating living room display
advertising into devices such as TVs, set-top boxes and game consoles.
The service provides engaging, relevant ads that appeal to consumers,
including interactive banners, menu enhancements, wraps and skins, and
video microsites with retail and social networking tie-ins. And with Rovi,
the advertising ecosystem is managed for you—from sales and campaign
management to trafficking, measurement, and more.
Rovi Data Service
In addition to providing one of the world’s largest and most
comprehensive catalogs of entertainment metadata, Rovi Data Service
gives you instant access to its content, enabling fast integration of
information on music, movies, TV shows, celebrities and more, with your
entertainment offerings. With our hosted infrastructure, content remains
fresh as new data is consistently updated.
Rovi Media Recognition Service
With Rovi Media Recognition Service, advanced identification tools and
extensive entertainment metadata combine to enable consumers to
more easily find content. Sophisticated fingerprinting technologies are
used to find digital media files, which are then tagged with rich data that
describes the content. Rovi Media Recognition Service makes it easier for
consumers to discover, search for and manage digital media.
Recommendations, search, data,
advertising, media recognition,
management web services ...

3. Rovi Media Cloud Components
Rovi Recommendations Service
With Rovi Recommendations Service, you can deliver powerful,
intelligent recommendations that help consumers discover content
and personalize their experiences. Rovi Recommendations Service
provides customized, useful entertainment guidance, and it supports
a wide variety of platforms. Developed with the digital environment in
mind, Rovi Recommendations Service is available in two packages.
The Essential Recommendations package gives you the flexibility to
integrate the fundamentals, such as item-based, filtered and popular
recommendations. The Advanced Recommendations package provides
more sophisticated recommendations, like editorial and sponsored
suggestions, to further enhance discovery.
Rovi Search Service
While most search technologies provide basic results based on similar
algorithms, Rovi Search Service blends multiple algorithms and data
sets to provide the most accurate and relevant results possible. With
both standard search capabilities and personalized search capabilities
covering multiple variables, including user preferences, Rovi provides
better search and discovery interactions and makes it easier for
consumers to navigate, sort, select, and share digital content.
Rovi Management Services
Rovi Management Services help you put it all together. With profile,
device and event management services, as well as reporting and
analytics capabilities, you can increase consumer enjoyment by providing
a consistent user experience across devices and platforms.
... for multiple platforms and
devices -- quickly and easily.

4. Entertainment web services that allow consumers to discover, manage
and enjoy digital content on multiple platforms and devices
About Rovi Media Cloud
Rovi Media Cloud helps CE manufacturers, service providers and developers create differentiated entertainment
discovery products using an extensive suite of web services designed for media applications. A robust, scalable
platform, Rovi Media Cloud offers high performance and dependability, and the flexibility to support a range of
platforms and devices. Rovi Media Cloud’s web services are hosted in redundant data centers in multiple locations
around the world, and they support millions of devices and applications developed by Rovi and our customers. Key
to our infrastructure and architecture:
• Redundant servers, including data centers in West and Central U.S., and in Europe
• High performance, distributed caching architecture for fast and efficient data retrieval
• CDN-based hosting and delivery of rich media content
• Industry standard technologies that deliver scalability, security and operational reliability
Rovi. Join the entertainment.
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