Open Media Unit / Overview
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Open Media Unit / Overview

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World’s best display advertising technology .... ...

World’s best display advertising technology ....

TRANSFORMS STATIC ADS INTO INTELLIGENT CONTENT CHANNELS

Delivering contextual content dynamically – straight to the user – dynamically & without disruption .... Through ad space & digital media – across all screens & devices ....
Proven to surpass industry interaction & engagement benchmarks by at least 300% & 600% respectively .... Guaranteed to drive deeper engagement & create ongoing brand conversation ....
Powered by Miomni – the world’s leading asset management & distribution platform ....
Simply put .... this is ....

QUIETLY REDEFINING AD SPACE

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Open Media Unit / Overview Open Media Unit / Overview Presentation Transcript

  • 1OPEN MEDIA TECHNOLOGIESOPEN MEDIA UNIT™ / OVERVIEW THIS IS OPEN LIMITED C o p y r i g h t © T h i s I s O P E N L t d 2 0 0 9 - 1 3 . A l l r i g h t s r e s e r v e d . w w w . t h i s i s o p e n . c o m
  • 2QUIETLY REDEFINING AD SPACE™World’s best display advertising technology …. TRANSFORMS STATIC ADS INTO INTELLIGENT CONTENT CHANNELSDelivering contextual content dynamically – straight to the user – dynamically & without disruption ….Through ad space & digital media – across all screens & devices ….Proven to surpass industry interaction & engagement benchmarks by at least 300% & 600% respectively ….Guaranteed to drive deeper engagement & create ongoing brand conversation ….Powered by Miomni – the world’s leading asset management & distribution platform ….Simply put …. this is …. QUIETLY REDEFINING AD SPACE™ THIS IS OPEN LIMITED C o p y r i g h t © T h i s I s O P E N L t d 2 0 0 9 - 1 3 . A l l r i g h t s r e s e r v e d . w w w . t h i s i s o p e n . c o m
  • 3OPEN MEDIA UNIT™ / USPs 1DOES NOT DISRUPT THE USER EXPERIENCE•  the entire content experience is delivered directly to the user inside the OPEN Media Unit.•  no unnecessary click-through, no auto-expand, no auto-play and no distracting animation.DELIVER TO ANY SCREEN OR DEVICE•  built in JavaScript/HTML – the OPEN Media Unit can be delivered to any device or screen: desktop, tablet, mobile etc.INDUSTRY DEFINING INTERACTION & ENGAGEMENT RATES•  interaction rates 300% & engagement times 600% higher than the industry average.AD SERVED TO NON-RICH MEDIA INVENTORY ON ANY SITE/PUBLISHER/NETWORK•  no technical integration required – tested & approved by all major publishers.NO FILE SIZE LIMITS•  content is hosted by us & delivered via our global edge cache network – delivering the optimum viewing experience every time.TRAFFIC CREATIVE ONCE & DYNAMICALLY OPTIMISE THE EXPERIENCE IN REAL-TIME•  see what content works where – with the power to optimise & localise content/functionality – by individual and/or all placements/flights. THIS IS OPEN LIMITED C o p y r i g h t © T h i s I s O P E N L t d 2 0 0 9 - 1 3 . A l l r i g h t s r e s e r v e d . w w w . t h i s i s o p e n . c o m
  • 4OPEN MEDIA UNIT™ / USPs 2COMPREHENSIVE REAL-TIME REPORTING & INTELLIGENCE•  track content engagement across devices and optimise accordingly: deliver the right content, to the right place, at the right time.•  customised to your campaign KPIs/requirements.ADD & REMOVE FUNCTIONALITY DYNAMICALLY•  comprehensive suite of Bolt-Ons, including live streaming, upload/download content, competitions, CRM, maps, comments, social plug ins, games, multiple languages etc.DELIVER AGAINST BRAND AND PERFORMANCE KPIs SIMULTANEOUSLY – FROM 1 CREATIVE•  dynamically deliver to users the right content – defined by the user’s position in the funnel.SOCIAL INNOVATION•  deliver immersive content experiences direct to users in the Facebook news feed and timeline.•  embed as a dynamic content channel on social media properties.CREATE AN ONGOING BRAND CONVERSATION•  push users from paid media to owned media placements – incentivise continued engagement through the provision of value added content.ACCOUNTABILITY ON IMPRESSIONS DELIVERED•  only pay for when the OPEN Media Unit is viewed – not blind impressions. THIS IS OPEN LIMITED C o p y r i g h t © T h i s I s O P E N L t d 2 0 0 9 - 1 3 . A l l r i g h t s r e s e r v e d . w w w . t h i s i s o p e n . c o m
  • 5OPEN MEDIA UNIT™ / REDEFINING SUCCESS THE AVERAGE ACROSS ALL OPEN MEDIA UNIT™ CAMPAIGNS HAVE: •  Surpassed industry benchmark interaction rates by > 300% •  Surpassed industry benchmark interaction times by > 600% AVERAGE INTERACTION RATE 2.4% 2.00% 2.6% > 6% AVERAGE INTERACTION TIME 9 secs N/A 11 secs > 45 secs AVERAGE VIDEO COMPLETE RATE 51% 48% N/A > 80%OPEN Media Unit 300 x 250 compared to Rich Media Polite Load 300 x 250 with video.DoubleClick source: Year in Review 2009 Benchmark. MediaMind source: MediaMind Global Benchmark Report 2010 – Europe. GDN source: GDN benchmarks Jan 2010 – Dec 2010.Interaction rate (IR): This Is Open measures IR as the number of impressions with a least one interaction out of the total number of served impressions. Impressions with multiple interactions are counted for only once.An interaction is defined as a 3 second or longer mouse over OR a click - whatever action occurs first. DoubleClicK AND MediaMind measure interaction as a 1 second or longer mouse over OR a click.Average Interaction Time: This Is Open measures Interaction Time as the average duration the user has the mouse inside the format and does not include video consumption. MediaMind include video consumption in interaction time and do not split out non-video interaction time.Average completion rate: This Is Open completion rate used for comparison is for the featured video. The OPEN Media Unit consists of multiple videos - each of which are featured periodically. THIS IS OPEN LIMITED C o p y r i g h t © T h i s I s O P E N L t d 2 0 0 9 - 1 3 . A l l r i g h t s r e s e r v e d . w w w . t h i s i s o p e n . c o m
  • 6OPEN MEDIA UNIT™ / DELIVERING MULTIPLE, CONTEXTUAL CONTENT EXPERIENCES – FROM 1 CREATIVE Media Media Media Media Media Media Partner / Partner / Partner / Partner / Partner / Partner / Territory Territory Territory Territory Territory Territory OPEN MEDIA UNIT™ - ORIGINS VIDEO ? 1 MARKETS Asset Management System Global Edge Cache 2PHOTOS 3AUDIO X TEXTSCRIPT/ APPSDeliver the right content – to the right place – at the right time .…Deliver different content to different placements & markets – simultaneously – FROM 1 CREATIVE ….Optimise the content experience in real-time …. THIS IS OPEN LIMITED C o p y r i g h t © T h i s I s O P E N L t d 2 0 0 9 - 1 3 . A l l r i g h t s r e s e r v e d . w w w . t h i s i s o p e n . c o m
  • 7OPEN MEDIA UNIT™ / A GENUINE MEDIA FIRST FOR ONLINE DISPLAY MEDIAMedia partner content centralised on Miomni platform for intelligent, dynamic delivery to the open media unit.1 creative – delivering 4 contextual - cross media partner content experiences - simultaneouslyDEFAULT CONTENT: CNBC DEFAULT CONTENT: ECONOMIST DEFAULT CONTENT: EURONEWS DEFAULT CONTENT: GENERICMedia partner content displayed by default on respective media owner placements.User content experience extended to all media partner content – across every media placement, enabling user access, for example, toCNBC, Euronews and Generic content within the Economist media owner placements etc. THIS IS OPEN LIMITED C o p y r i g h t © T h i s I s O P E N L t d 2 0 0 9 - 1 3 . A l l r i g h t s r e s e r v e d . w w w . t h i s i s o p e n . c o m
  • 8OPEN MEDIA UNIT™ / SHELL CORPORATE / ENERGY OBJECTIVE Engage C-Suite and business leaders in Shell’s alternative energy initiatives. Drive user downloads of media partner content & incentivize ongoing user engagement across paid & owned media placements. SOLUTION MEDIA FIRST! Independently managed & optimized dynamic content channels for each media owner – providing user access to all partner content – fulfilled via one creative unit. RESULTS Average Interaction rate: 6% + Average interaction time: 2 minutes + FEATURES Intelligent content delivery & management – by media owner / placement Video, Photo and Article gallery Social feeds & full social media integration Download content Push from paid to owned media – engagement mechanics Real-time tracking – by individual placement Dynamic optimization – by individual placement THIS IS OPEN LIMITED C o p y r i g h t © T h i s I s O P E N L t d 2 0 0 9 - 1 3 . A l l r i g h t s r e s e r v e d . w w w . t h i s i s o p e n . c o m
  • 9SHELL CORPORATE / ENERGYPRE LOADER DYNAMIC PRE ROLL DEFAULT HOME SCREEN / GENERIC DEFAULT HOME SCREEN / CNBCDEFAULT HOME SCREEN / EURONEWS DEFAULT HOME SCREEN / THE ECONOMIST MEDIA PLAYER / SOCIAL TO0LS MEDIA PLAYER / DOWNLOAD CONTENT300 x 250 not to scale. Selected screens only THIS IS OPEN LIMITED C o p y r i g h t © T h i s I s O P E N L t d 2 0 0 9 - 1 3 . A l l r i g h t s r e s e r v e d . w w w . t h i s i s o p e n . c o m
  • 10OPEN MEDIA UNIT™ / STANDARD MODULES / FUNCTIONALITY300 X 250 not to scale. Selected screens only •  Customised skin according to brand guidelines •  Dynamic pre roll on loading •  4 cells home screen •  Dynamic media player: –  Video/Photos/Text (Up to 10 videos and 30 photos) - additional bundles available –  Media carousel module –  Sort/filter component –  Next video / replay / CTA / push to owned media / incentivise sharing –  Integrated social media tools •  Universal content sharing/distribution •  Facebook Like and Twitter Follow •  Social Media tools •  Twitter/Facebook/ RSS feed module •  Tiled content view •  Dynamic external hyperlinks •  Full screen module •  Custom tracking •  Embed code for owned media placements, e.g. Facebook and Brand Website(s) •  Ongoing content management and campaign optimisation •  4TB global data allowance per month •  24/7 monitoring •  Full reporting •  End of campaign analysis •  Unlimited Bolts Ons – tailored to campaign KPIs THIS IS OPEN LIMITED C o p y r i g h t © T h i s I s O P E N L t d 2 0 0 9 - 1 3 . A l l r i g h t s r e s e r v e d . w w w . t h i s i s o p e n . c o m
  • 11 1OPEN MEDIA UNIT™ / DYNAMIC FUNCTIONALITY BOLT-ONS•  Social distribution incentives, e.g. share to unlock content, enter competition etc. •  Maps•  Owned media instances, e.g. Facebook pages, YouTube channels, websites etc. •  Domain sensitive content – multiple / simultaneous content views•  Additional content packages – videos x 5 bundles / photos x 10 bundles •  Multiple content views – time stamped•  Additional data packages – GB / TB bundles •  Custom SWF integration, e.g. games, 3d engines•  Video integration – YouTube / vimeo etc. •  User upload / download content – videos / photos / articles / audio / coupons•  Soft sub-titling – multi languages •  User content ratings•  Multiple languages – user interface / content meta data •  Product linking (Plinking) – dynamic product linking to video time lines•  Live video streaming •  Interactive video hot spots•  Live event participation apps, e.g. user scoring during surfing comp. live stream •  Payment / subscription gateway•  Live data visualisations, e.g. live telemetry, GPS track position •  Full screen – alternate view•  Event countdown •  Auto full screen on interaction•  Reminders / Alerts – SMS •  Custom formats and sizes•  Calendar events – iCal, Google calendar, outlook •  Additional CMS training•  Data capture – email / telephone number etc. •  Custom event tracking•  Coupon / PDF – print, download •  Post click tracking – beacon / spotlight tracking•  Registration / sign up / client’s CRM integration •  Mobile / Tablet apps hand off – iOS, Android, Win 7/8•  Competitions •  QR Codes•  Polls •  DR / Re messaging OPEN Media Unit THIS IS OPEN LIMITED C o p y r i g h t © T h i s I s O P E N L t d 2 0 0 9 - 1 3 . A l l r i g h t s r e s e r v e d . w w w . t h i s i s o p e n . c o m
  • 12OPEN MEDIA UNIT™ INTRODUCING 5 GAME CHANGERS FOR 20131.  INTELLIGENT RE-MESSAGING / CONTENT EXPERIENCE BY FUNNEL POSITION2.  AUTOMATED CREATION / OPTIMISATION / DELIVERY3.  INTELLIGENT CONTENT DELIVERY TO EVERY SCREEN4.  NEW FORMATS SIZES5.  REAL-TIME ANALYTICS ACROSS SCREENS THIS IS OPEN LIMITED C o p y r i g h t © T h i s I s O P E N L t d 2 0 0 9 - 1 3 . A l l r i g h t s r e s e r v e d . w w w . t h i s i s o p e n . c o m
  • 13 OPEN MEDIA UNIT™ / 1. INTELLIGENT RE-MESSAGING / CONTENT EXPERIENCE BY FUNNEL POSITION 1 Users in the upper funnel can be delivered a content experience commensurate with Brand Awareness and Message Association e.g. ‘Product Videos’, ‘Product Reviews’, ‘Social Media Feeds’ etc. AWARENESS THE OPEN MEDIA UNIT DELIVERS AGAINST BRAND & PERFORMANCE BRAND OBJECTIVES SIMULTANEOUSLY Leverage brand assets CONSIDERATION ENGAGEMENT PERFORMANCE Drive conversion ACTION SINGLE  CREATIVE  DYNAMICALLY  DELIVERING   CONTEXTUAL  CONTENT  DEFINED  BY     USERS’  POSITION  IN  THE  SALES  FUNNEL   Users in the lower funnel can be delivered a content experience commensurate PURCHASE with Purchase Intent and Conversion e.g. ‘Register for Special Offers’, ‘Add Product to Basket’, ‘Add Product to Wish List’ etc.Selected example screens THIS IS OPEN LIMITED C o p y r i g h t © T h i s I s O P E N L t d 2 0 0 9 - 1 3 . A l l r i g h t s r e s e r v e d . w w w . t h i s i s o p e n . c o m
  • 14 OPEN MEDIA UNIT™ / INTELLIGENT RE-MESSAGING / CONTENT EXPERIENCE BY FUNNEL POSITION Users in the upper funnel can be delivered a content experience commensurate with Brand Awareness and Message Association e.g. ‘Product Videos’, ‘Product Images’, ‘Social Media Feeds’ etc. AWARENESS THE OPEN MEDIA UNIT DELIVERS AGAINST BRAND & PERFORMANCE BRAND OBJECTIVES SIMULTANEOUSLY Leverage brand assets CONSIDERATION ENGAGEMENT PERFORMANCE Drive conversion ACTION SINGLE  CREATIVE  DYNAMICALLY  DELIVERING   CONTEXTUAL  CONTENT  DEFINED  BY     USERS’  POSITION  IN  THE  SALES  FUNNEL   Users in the lower funnel can be delivered a content experience commensurate PURCHASE with Purchase Intent and Conversion e.g. ‘’Register for Newsletter’, Browse Collections’, ‘Add to Basket’ etc.Selected example screens THIS IS OPEN LIMITED C o p y r i g h t © T h i s I s O P E N L t d 2 0 0 9 - 1 3 . A l l r i g h t s r e s e r v e d . w w w . t h i s i s o p e n . c o m
  • 15 OPEN MEDIA UNIT™ / 1. INTELLIGENT RE-MESSAGING / CONTENT EXPERIENCE BY FUNNEL POSITION 2 Users in the upper funnel can be delivered a content experience commensurate with Brand Awareness and Message Association e.g. ‘Product Videos’, ‘Product Images’, ‘Social Media Feeds’ etc. AWARENESS THE OPEN MEDIA UNIT DELIVERS AGAINST BRAND & PERFORMANCE BRAND OBJECTIVES SIMULTANEOUSLY Leverage brand assets CONSIDERATION ENGAGEMENT PERFORMANCE Drive conversion ACTION SINGLE  CREATIVE  DYNAMICALLY  DELIVERING   CONTEXTUAL  CONTENT  DEFINED  BY     USERS’  POSITION  IN  THE  SALES  FUNNEL   Users in the lower funnel can be delivered a content experience commensurate PURCHASE with Purchase Intent and Conversion e.g. ‘Download Brochure’, ‘Book a Test Drive’, ‘Locate a Dealer’ etc.Selected example screens THIS IS OPEN LIMITED C o p y r i g h t © T h i s I s O P E N L t d 2 0 0 9 - 1 3 . A l l r i g h t s r e s e r v e d . w w w . t h i s i s o p e n . c o m
  • 16OPEN MEDIA UNIT™ / 1. INTELLIGENT RE-MESSAGING / EXISTING RE-MESSAGING SOLUTIONS User visits brand website, e.g. Ford Transit User visits MSN home page (or other website) User is cookied and added to re-messaging audience pool User re-messaged with disruptive display media ad for Ford Transit THIS IS OPEN LIMITED C o p y r i g h t © T h i s I s O P E N L t d 2 0 0 9 - 1 3 . A l l r i g h t s r e s e r v e d . w w w . t h i s i s o p e n . c o m
  • 17 OPEN MEDIA UNIT™ / 1. INTELLIGENT RE-MESSAGING / EXAMPLE 1AWARENESS AWARENESSCONSIDERATION CONSIDERATION ENGAGEMENT ENGAGEMENT ACTION ACTION PURCHASE PURCHASE User visits paid media placement, e.g. MSN home page Same user re-visits MSN home page (or other placement) User interacts with OPEN Media Unit e.g. watches video User re-messaged with OPEN Media Unit – Download Brochure home screen User fulfills engagement criteria for re-targeting – Watches 1 video All other content modules accessible THIS IS OPEN LIMITED C o p y r i g h t © T h i s I s O P E N L t d 2 0 0 9 - 1 3 . A l l r i g h t s r e s e r v e d . w w w . t h i s i s o p e n . c o m
  • 18 OPEN MEDIA UNIT™ / 1. INTELLIGENT RE-MESSAGING / EXAMPLE 2AWARENESS AWARENESSCONSIDERATION CONSIDERATION ENGAGEMENT ACTION ACTION PURCHASE PURCHASE User visits paid media placement, e.g. MSN home page Same user re-visits MSN home page (or other placement) User interacts with OPEN Media Unit e.g. watches video User re-messaged with OPEN Media Unit – Book Test Drive screen User fulfills engagement criteria for re-targeting – Watches 2 videos All other content modules are accessible THIS IS OPEN LIMITED C o p y r i g h t © T h i s I s O P E N L t d 2 0 0 9 - 1 3 . A l l r i g h t s r e s e r v e d . w w w . t h i s i s o p e n . c o m
  • 19OPEN MEDIA UNIT™ / 2. AUTOMATED CREATION / OPTIMISATION / DELIVERY AUTO CREATION OF OPEN MEDIA UNIT™ •  Dashboard enables format build without coding •  Built in JavaScript / HTML •  Super light •  Any ad format / size •  Delivered to any device / screen •  Dynamically managed & optimised THIS IS OPEN LIMITED C o p y r i g h t © T h i s I s O P E N L t d 2 0 0 9 - 1 3 . A l l r i g h t s r e s e r v e d . w w w . t h i s i s o p e n . c o m
  • 20OPEN MEDIA UNIT™ / 3. INTELLIGENT CONTENT DELIVERY TO EVERY SCREEN DISPLAY MEDIA SOCIAL MEDIA WEB BROWERS MOBILE & TABLET BEYONDDELIVER THE RIGHT CAMPAIGN ASSETS IN THE OPTIMUM FORMAT – WHENEVER AND WHEREVER … THIS IS OPEN LIMITED C o p y r i g h t © T h i s I s O P E N L t d 2 0 0 9 - 1 3 . A l l r i g h t s r e s e r v e d . w w w . t h i s i s o p e n . c o m
  • 21OPEN MEDIA UNIT™ / 4. NEW FORMATS SIZES•  JAVASCRIPT VERSION OF OPEN MEDIA UNIT – FOR ACROSS SCREEN / DEVICE DELIVERY•  EXTEND CAMPAIGN REACH & ENGAGEMENT ACROSS NEW OPEN MEDIA UNIT FORMATS OPEN MEDIA UNIT (IAB DESKTOP FORMATS) OPEN MEDIA UNITS (IAB MOBILE / TABLET FORMATS) THIS IS OPEN LIMITED C o p y r i g h t © T h i s I s O P E N L t d 2 0 0 9 - 1 3 . A l l r i g h t s r e s e r v e d . w w w . t h i s i s o p e n . c o m
  • 22OPEN MEDIA UNIT™ / 5. REAL-TIME ANALYTICS ACROSS SCREENS Admin view: displays all campaigns THIS IS OPEN LIMITED C o p y r i g h t © T h i s I s O P E N L t d 2 0 0 9 - 1 3 . A l l r i g h t s r e s e r v e d . w w w . t h i s i s o p e n . c o m
  • CONTACT DETAILSOPEN MEDIA TECHNOLOGIES PAUL MARAVIGLIA JOSHUA REX57 POLAND STREET COMMERCIAL DIRECTOR MANAGING DIRECTORSOHO, LONDON paul@thisisopen.com joshua@thisisopen.comW1F 7NW M +44 7919 397 740 M +44 7879 486 672+44 20 7025 1320 T +44 20 7025 1323 T +44 20 7025 1321www.thisisopen.com THIS IS OPEN LIMITED C o p y r i g h t © T h i s I s O P E N L t d 2 0 0 9 - 1 3 . A l l r i g h t s r e s e r v e d . w w w . t h i s i s o p e n . c o m