The document discusses how Twitter replies (@replies) work. It shows that an @reply will be seen by the recipient and all of their followers, while a direct message (DM) will only be seen by the recipient. The key lesson is that @replies can be used to engage in public conversations while DMs should be used for private or urgent messages.

1. Twitter Replies
If an @reply is sent to a person that
no one else follows, who really sees it?
Joshua Baer @joshuabaer
Saturday, November 21, 2009

2. Twitter Replies
If an @reply is sent to a person that
no one else follows, who really sees it?
Joshua Baer @joshuabaer
Saturday, November 21, 2009

3. What the difference?
@joshuabaer howdy
vs.
dm joshuabaer howdy
Saturday, November 21, 2009

4. Saturday, November 21, 2009

5. How it works
everyone on Twitter
everyone on Twitter
Saturday, November 21, 2009

6. How it works
@joshuabaer’s
followers
everyone on Twitter
everyone on Twitter
Saturday, November 21, 2009

7. How it works
everyone on Twitter everyone on Twitter
Saturday, November 21, 2009

8. How it works
@joshuabaer’s
@teslamotors
followers
everyone on Twitter everyone on Twitter
Saturday, November 21, 2009

9. How it works
everyone on Twitter
everyone on Twitter
Saturday, November 21, 2009

10. How it works
@joshuabaer’s@petzmd’s
followers followers
everyone on Twitter
everyone on Twitter
Saturday, November 21, 2009

11. How it works
everyone on Twitter
everyone on Twitter
Saturday, November 21, 2009

12. How it works
@joshuabaer’s
@patrick_vogt
followers
everyone on Twitter
everyone on Twitter
Saturday, November 21, 2009

13. How it works
everyone on Twitter everyone on Twitter
Saturday, November 21, 2009

14. How it works
@fakefollowers @hoonpark
@joshuabaer’s
@michellegreer’s
followers followers
everyone on Twitter everyone on Twitter
Saturday, November 21, 2009

15. Half the conversation
Saturday, November 21, 2009

16. Half the conversation
Saturday, November 21, 2009

17. Half the conversation
Saturday, November 21, 2009

18. Half the conversation
Saturday, November 21, 2009

19. Half the conversation
Saturday, November 21, 2009

20. Half the conversation
Saturday, November 21, 2009

21. Saturday, November 21, 2009

22. What the lesson?
Saturday, November 21, 2009

23. Reply as much as you want!
Saturday, November 21, 2009

24. only use DM for messages that
are confidential or urgent
Direct Message @Reply
Saturday, November 21, 2009

25. Joshua Baer @joshuabaer
Saturday, November 21, 2009

26. "80 percent of
success is just
showing up"
— Woody Allen
Joshua Baer @joshuabaer
Saturday, November 21, 2009