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Mobile SNS & Opportunity<br />April  22, 2010<br />@ josanku<br />
SNS + Mobile  <br />Mobile SNS Trends<br />Opportunity <br />Web Squared<br />
Search to Share<br />
More Time for SNS<br />YouTube<br />Google.com<br />Msn.com<br />Yahoo.com<br />http://www.morganstanley.com/institutional...
Social Networking > Email Usage…<br />Users                Time<br />              July 2009                   November 20...
Mobile Internet Computer<br /><ul><li>Anywhere Participation
Web in Pocket
RealTime Interaction
Sensors: Eye, Ear, Location, Motion
SNS+Communication</li></li></ul><li>Mobile OnlyMixi Mobile Page Views = 72% vs. 17% 3 Years Ago<br />http://www.morganstan...
Disruption<br />Social<br />Mobile Web2.0<br />Mobile Social Computing<br />Mobile<br />
Mobile SNS Trends<br />
Twitter<br />
Casual Publishing<br />Social Filter (RT)<br />
Real Time<br />From Pages to Stream<br />
Thread, Pipe, Channel<br />Not Social Network, But Information Network<br />
Twitterverse: Twitter Ecosystem<br />
Twitter Numbers<br />http://bit.ly/adRLDz<br />
Twitter Effect<br /><ul><li>RealTimeWeb
Light Relationship
Casual Conversation as Contents
RT: Social Filter, Distribution, Creation
RealTime Interest Graph. Collective Mind
Viral Spreading
New Ecosystem: Twitterverse
Privacy vsPublicacy</li></li></ul><li>Mobile Facebook<br />100K  Mobile Users<br />
Facebook Connect<br />500K Apps<br />80K Web Sites<br />
Facebook Connect for Mobile Apps<br />
Facebook with 51% Market Share<br />http://www.slideshare.net/InSitesConsulting/social-media-around-the-world-3547521<br />
Location<br />6,000 location-based iPhone apps, <br />900 Android apps and 300 BlackBerry apps<br />http://www.readwritewe...
Popular Location-Sensitive Apps<br />Urbanspoon<br />Loopt<br />Gowalla<br />Foursquare<br />Yelp<br />Bliquo<br />BrightK...
Social Game<br />We Rule<br />
Top 10 Social Games in Facebook Apps<br />Source: AppData.com<br />
Location + Game<br />Check-inInteractive Online and Offline<br />
Benefit: Coupon<br />Social Buying to get a daily deal on local goods and services<br />
Company<br />The use of <br />social media marketing?<br />http://marketingwhitepapers.s3.amazonaws.com/SocialMediaMarketi...
Integration: Mobile SNS Devices<br />MS KIN<br />
Mobile SNS Keywords<br /><ul><li>Light
RealTime
Location
Game
Benefit
Company
Integration  </li></li></ul><li>
SNS in Korea<br />
SNSFast Growth + Low Penetration<br />
SNS: Cyworld  -12% Y/Y<br />Global Phenomenon, Facebook Leading, Though Many Regional Strongholds<br />http://www.morganst...
Opportunity<br />
Twitter & Facebook in Korea<br />
Make Money<br />76% Mobile Users Pay<br />http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041...
People As A Platform<br />Media<br />Information<br />Learning<br />Shopping<br />Entertainment<br />Search<br />Social We...
Value<br />Mobile<br />People<br />?<br />PC<br />Service Portal<br />Internet <br />Bandwidth <br />ISP<br />2000<br />20...
Before                                After<br />
Web Squared<br />web2<br />Opportunity<br />web2.0<br />2010~<br />2005-2009<br />
2010~<br />2005-2009<br />1990-2004   <br />
Personal Computing<br />Mini Computing<br />Desktop Internet Computing<br />Mobile Internet Computing<br />?<br />
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Mobile SNS & Opportunity

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Transcript of "Mobile SNS & Opportunity"

  1. 1. Mobile SNS & Opportunity<br />April 22, 2010<br />@ josanku<br />
  2. 2. SNS + Mobile <br />Mobile SNS Trends<br />Opportunity <br />Web Squared<br />
  3. 3. Search to Share<br />
  4. 4. More Time for SNS<br />YouTube<br />Google.com<br />Msn.com<br />Yahoo.com<br />http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf<br />
  5. 5. Social Networking > Email Usage…<br />Users Time<br /> July 2009 November 2007<br />http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf<br />
  6. 6. Mobile Internet Computer<br /><ul><li>Anywhere Participation
  7. 7. Web in Pocket
  8. 8. RealTime Interaction
  9. 9. Sensors: Eye, Ear, Location, Motion
  10. 10. SNS+Communication</li></li></ul><li>Mobile OnlyMixi Mobile Page Views = 72% vs. 17% 3 Years Ago<br />http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf<br />
  11. 11. Disruption<br />Social<br />Mobile Web2.0<br />Mobile Social Computing<br />Mobile<br />
  12. 12. Mobile SNS Trends<br />
  13. 13. Twitter<br />
  14. 14. Casual Publishing<br />Social Filter (RT)<br />
  15. 15. Real Time<br />From Pages to Stream<br />
  16. 16. Thread, Pipe, Channel<br />Not Social Network, But Information Network<br />
  17. 17. Twitterverse: Twitter Ecosystem<br />
  18. 18. Twitter Numbers<br />http://bit.ly/adRLDz<br />
  19. 19. Twitter Effect<br /><ul><li>RealTimeWeb
  20. 20. Light Relationship
  21. 21. Casual Conversation as Contents
  22. 22. RT: Social Filter, Distribution, Creation
  23. 23. RealTime Interest Graph. Collective Mind
  24. 24. Viral Spreading
  25. 25. New Ecosystem: Twitterverse
  26. 26. Privacy vsPublicacy</li></li></ul><li>Mobile Facebook<br />100K Mobile Users<br />
  27. 27. Facebook Connect<br />500K Apps<br />80K Web Sites<br />
  28. 28. Facebook Connect for Mobile Apps<br />
  29. 29. Facebook with 51% Market Share<br />http://www.slideshare.net/InSitesConsulting/social-media-around-the-world-3547521<br />
  30. 30. Location<br />6,000 location-based iPhone apps, <br />900 Android apps and 300 BlackBerry apps<br />http://www.readwriteweb.com/archives/number_of_location-aware_apps_keeps_growing_-_but.php<br />
  31. 31. Popular Location-Sensitive Apps<br />Urbanspoon<br />Loopt<br />Gowalla<br />Foursquare<br />Yelp<br />Bliquo<br />BrightKite<br />Moximity<br />Whrrl<br />AroundMe<br />
  32. 32. Social Game<br />We Rule<br />
  33. 33. Top 10 Social Games in Facebook Apps<br />Source: AppData.com<br />
  34. 34. Location + Game<br />Check-inInteractive Online and Offline<br />
  35. 35. Benefit: Coupon<br />Social Buying to get a daily deal on local goods and services<br />
  36. 36. Company<br />The use of <br />social media marketing?<br />http://marketingwhitepapers.s3.amazonaws.com/SocialMediaMarketingReport2010.pdf<br />
  37. 37. Integration: Mobile SNS Devices<br />MS KIN<br />
  38. 38. Mobile SNS Keywords<br /><ul><li>Light
  39. 39. RealTime
  40. 40. Location
  41. 41. Game
  42. 42. Benefit
  43. 43. Company
  44. 44. Integration </li></li></ul><li>
  45. 45. SNS in Korea<br />
  46. 46. SNSFast Growth + Low Penetration<br />
  47. 47. SNS: Cyworld -12% Y/Y<br />Global Phenomenon, Facebook Leading, Though Many Regional Strongholds<br />http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf<br />
  48. 48. Opportunity<br />
  49. 49. Twitter & Facebook in Korea<br />
  50. 50. Make Money<br />76% Mobile Users Pay<br />http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf<br />
  51. 51. People As A Platform<br />Media<br />Information<br />Learning<br />Shopping<br />Entertainment<br />Search<br />Social Web<br />
  52. 52. Value<br />Mobile<br />People<br />?<br />PC<br />Service Portal<br />Internet <br />Bandwidth <br />ISP<br />2000<br />2005<br />2010~<br />1995<br />
  53. 53. Before After<br />
  54. 54. Web Squared<br />web2<br />Opportunity<br />web2.0<br />2010~<br />2005-2009<br />
  55. 55. 2010~<br />2005-2009<br />1990-2004 <br />
  56. 56. Personal Computing<br />Mini Computing<br />Desktop Internet Computing<br />Mobile Internet Computing<br />?<br />
  57. 57. How Soon?<br />2013 2014<br />http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf<br />
  58. 58. BeforeAfter<br />
  59. 59. The Real Internet Starts<br />. - /<br />2010~<br />
  60. 60. Empower<br />People<br />
  61. 61. KT 종합기술원 중앙연구소<br />@josanku<br />
  62. 62. Mobile Web2.0<br />Mobile Social Computing<br />
  63. 63. The Web becomes more closely integrated with the real world via sensor-based <br />smart phoneapplications. Web Squared is another way of saying <br />"Web meets World”<br />June 2009<br />http://www.web2summit.com/web2009/public/schedule/detail/10194<br />
  64. 64. Exponential Growing of Data(in Real Time)<br />More Data Open<br />Sensor Generated<br />User Generated<br />
  65. 65. Data Web<br />
  66. 66. Web Meets Real World<br />
  67. 67. Collective Mind<br />
  68. 68. Information Shadow<br />
  69. 69. The Internet of Things<br />
  70. 70. Universal Identity<br />Reputation, Social Capital<br />
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