Mobile SNS & Opportunity
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Mobile SNS & Opportunity

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  • 1. Mobile SNS & Opportunity
    April 22, 2010
    @ josanku
  • 2. SNS + Mobile
    Mobile SNS Trends
    Opportunity
    Web Squared
  • 3. Search to Share
  • 4. More Time for SNS
    YouTube
    Google.com
    Msn.com
    Yahoo.com
    http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf
  • 5. Social Networking > Email Usage…
    Users Time
    July 2009 November 2007
    http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf
  • 6. Mobile Internet Computer
    • Anywhere Participation
    • 7. Web in Pocket
    • 8. RealTime Interaction
    • 9. Sensors: Eye, Ear, Location, Motion
    • 10. SNS+Communication
  • Mobile OnlyMixi Mobile Page Views = 72% vs. 17% 3 Years Ago
    http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf
  • 11. Disruption
    Social
    Mobile Web2.0
    Mobile Social Computing
    Mobile
  • 12. Mobile SNS Trends
  • 13. Twitter
  • 14. Casual Publishing
    Social Filter (RT)
  • 15. Real Time
    From Pages to Stream
  • 16. Thread, Pipe, Channel
    Not Social Network, But Information Network
  • 17. Twitterverse: Twitter Ecosystem
  • 18. Twitter Numbers
    http://bit.ly/adRLDz
  • 19. Twitter Effect
    • RealTimeWeb
    • 20. Light Relationship
    • 21. Casual Conversation as Contents
    • 22. RT: Social Filter, Distribution, Creation
    • 23. RealTime Interest Graph. Collective Mind
    • 24. Viral Spreading
    • 25. New Ecosystem: Twitterverse
    • 26. Privacy vsPublicacy
  • Mobile Facebook
    100K Mobile Users
  • 27. Facebook Connect
    500K Apps
    80K Web Sites
  • 28. Facebook Connect for Mobile Apps
  • 29. Facebook with 51% Market Share
    http://www.slideshare.net/InSitesConsulting/social-media-around-the-world-3547521
  • 30. Location
    6,000 location-based iPhone apps,
    900 Android apps and 300 BlackBerry apps
    http://www.readwriteweb.com/archives/number_of_location-aware_apps_keeps_growing_-_but.php
  • 31. Popular Location-Sensitive Apps
    Urbanspoon
    Loopt
    Gowalla
    Foursquare
    Yelp
    Bliquo
    BrightKite
    Moximity
    Whrrl
    AroundMe
  • 32. Social Game
    We Rule
  • 33. Top 10 Social Games in Facebook Apps
    Source: AppData.com
  • 34. Location + Game
    Check-inInteractive Online and Offline
  • 35. Benefit: Coupon
    Social Buying to get a daily deal on local goods and services
  • 36. Company
    The use of
    social media marketing?
    http://marketingwhitepapers.s3.amazonaws.com/SocialMediaMarketingReport2010.pdf
  • 37. Integration: Mobile SNS Devices
    MS KIN
  • 38. Mobile SNS Keywords
  • 45. SNS in Korea
  • 46. SNSFast Growth + Low Penetration
  • 47. SNS: Cyworld -12% Y/Y
    Global Phenomenon, Facebook Leading, Though Many Regional Strongholds
    http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf
  • 48. Opportunity
  • 49. Twitter & Facebook in Korea
  • 50. Make Money
    76% Mobile Users Pay
    http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf
  • 51. People As A Platform
    Media
    Information
    Learning
    Shopping
    Entertainment
    Search
    Social Web
  • 52. Value
    Mobile
    People
    ?
    PC
    Service Portal
    Internet
    Bandwidth
    ISP
    2000
    2005
    2010~
    1995
  • 53. Before After
  • 54. Web Squared
    web2
    Opportunity
    web2.0
    2010~
    2005-2009
  • 55. 2010~
    2005-2009
    1990-2004
  • 56. Personal Computing
    Mini Computing
    Desktop Internet Computing
    Mobile Internet Computing
    ?
  • 57. How Soon?
    2013 2014
    http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf
  • 58. BeforeAfter
  • 59. The Real Internet Starts
    . - /
    2010~
  • 60. Empower
    People
  • 61. KT 종합기술원 중앙연구소
    @josanku
  • 62. Mobile Web2.0
    Mobile Social Computing
  • 63. The Web becomes more closely integrated with the real world via sensor-based
    smart phoneapplications. Web Squared is another way of saying
    "Web meets World”
    June 2009
    http://www.web2summit.com/web2009/public/schedule/detail/10194
  • 64. Exponential Growing of Data(in Real Time)
    More Data Open
    Sensor Generated
    User Generated
  • 65. Data Web
  • 66. Web Meets Real World
  • 67. Collective Mind
  • 68. Information Shadow
  • 69. The Internet of Things
  • 70. Universal Identity
    Reputation, Social Capital