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Mobile SNS & Opportunity
 

Mobile SNS & Opportunity

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    Mobile SNS & Opportunity Mobile SNS & Opportunity Presentation Transcript

    • Mobile SNS & Opportunity
      April 22, 2010
      @ josanku
    • SNS + Mobile
      Mobile SNS Trends
      Opportunity
      Web Squared
    • Search to Share
    • More Time for SNS
      YouTube
      Google.com
      Msn.com
      Yahoo.com
      http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf
    • Social Networking > Email Usage…
      Users Time
      July 2009 November 2007
      http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf
    • Mobile Internet Computer
      • Anywhere Participation
      • Web in Pocket
      • RealTime Interaction
      • Sensors: Eye, Ear, Location, Motion
      • SNS+Communication
    • Mobile OnlyMixi Mobile Page Views = 72% vs. 17% 3 Years Ago
      http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf
    • Disruption
      Social
      Mobile Web2.0
      Mobile Social Computing
      Mobile
    • Mobile SNS Trends
    • Twitter
    • Casual Publishing
      Social Filter (RT)
    • Real Time
      From Pages to Stream
    • Thread, Pipe, Channel
      Not Social Network, But Information Network
    • Twitterverse: Twitter Ecosystem
    • Twitter Numbers
      http://bit.ly/adRLDz
    • Twitter Effect
      • RealTimeWeb
      • Light Relationship
      • Casual Conversation as Contents
      • RT: Social Filter, Distribution, Creation
      • RealTime Interest Graph. Collective Mind
      • Viral Spreading
      • New Ecosystem: Twitterverse
      • Privacy vsPublicacy
    • Mobile Facebook
      100K Mobile Users
    • Facebook Connect
      500K Apps
      80K Web Sites
    • Facebook Connect for Mobile Apps
    • Facebook with 51% Market Share
      http://www.slideshare.net/InSitesConsulting/social-media-around-the-world-3547521
    • Location
      6,000 location-based iPhone apps,
      900 Android apps and 300 BlackBerry apps
      http://www.readwriteweb.com/archives/number_of_location-aware_apps_keeps_growing_-_but.php
    • Popular Location-Sensitive Apps
      Urbanspoon
      Loopt
      Gowalla
      Foursquare
      Yelp
      Bliquo
      BrightKite
      Moximity
      Whrrl
      AroundMe
    • Social Game
      We Rule
    • Top 10 Social Games in Facebook Apps
      Source: AppData.com
    • Location + Game
      Check-inInteractive Online and Offline
    • Benefit: Coupon
      Social Buying to get a daily deal on local goods and services
    • Company
      The use of
      social media marketing?
      http://marketingwhitepapers.s3.amazonaws.com/SocialMediaMarketingReport2010.pdf
    • Integration: Mobile SNS Devices
      MS KIN
    • Mobile SNS Keywords
      • Light
      • RealTime
      • Location
      • Game
      • Benefit
      • Company
      • Integration
    • SNS in Korea
    • SNSFast Growth + Low Penetration
    • SNS: Cyworld -12% Y/Y
      Global Phenomenon, Facebook Leading, Though Many Regional Strongholds
      http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf
    • Opportunity
    • Twitter & Facebook in Korea
    • Make Money
      76% Mobile Users Pay
      http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf
    • People As A Platform
      Media
      Information
      Learning
      Shopping
      Entertainment
      Search
      Social Web
    • Value
      Mobile
      People
      ?
      PC
      Service Portal
      Internet
      Bandwidth
      ISP
      2000
      2005
      2010~
      1995
    • Before After
    • Web Squared
      web2
      Opportunity
      web2.0
      2010~
      2005-2009
    • 2010~
      2005-2009
      1990-2004
    • Personal Computing
      Mini Computing
      Desktop Internet Computing
      Mobile Internet Computing
      ?
    • How Soon?
      2013 2014
      http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf
    • BeforeAfter
    • The Real Internet Starts
      . - /
      2010~
    • Empower
      People
    • KT 종합기술원 중앙연구소
      @josanku
    • Mobile Web2.0
      Mobile Social Computing
    • The Web becomes more closely integrated with the real world via sensor-based
      smart phoneapplications. Web Squared is another way of saying
      "Web meets World”
      June 2009
      http://www.web2summit.com/web2009/public/schedule/detail/10194
    • Exponential Growing of Data(in Real Time)
      More Data Open
      Sensor Generated
      User Generated
    • Data Web
    • Web Meets Real World
    • Collective Mind
    • Information Shadow
    • The Internet of Things
    • Universal Identity
      Reputation, Social Capital