A strategic analysis of East-Asian Film Festivals. Credits to all students of the MScBA Chinese Economy & Business class of 2010 at RSM, Erasmus University. Layout by Dennis Kho and myself.

1. East-Asian Film Festivals A Strategic Analysis 14 December 2009 Chi-Yuan Chang Dennis Kho FriederMunk Giel Franken Jin Liu Jorn Sjauw-Koen-Fa KristianVleugels LennartKaag MaaikeDekkers Michelle Tang MireilleLockefeer OliaGladkova Rosa Boschman Stephan van de Ven Thijs van der Toom Wei-TiegQiu Yi Ran Xu Dr. Patrick Reinmoeller Rotterdam School of Management MScBA Chinese Economy & Business

2. East-Asian Film Festivals agenda Situation Issues Analysis Strategic Options Conclusions 2

3. Situation East-Asian Film Festivals 3

5. Government sponsorship is a major part of funding (excl SIFF)

6. Property rights, digitalization and content writer protection are potential threats

7. Vertical integration over the supply chain is occurring

8. Loyalty issues exist between film festivals and prominent directors

9. Expansion in other types of entertainment (HKIFF and TIFF) is occuring

10. Film festivals collaborate with other festivals

11. East Asian film festivals begin to collaborate, co-produce and co-financeChina.org.cn (2009), http://www.china.org.cn/culture/2009-06/22/content_17991932.htm (accessed 2009/12/11)

13. Japan’s market yields the highest revenue ($1.8 billion, 2008) and second largest is South Korea ($916 million, 2008)

14. Japan: preference for domestic films

15. South Korea: a balanced mix of domestic/foreign and mainstream/art-house

16. China: strong growth, evolving market, focus on domestic films, censorshipScreenDaily (2008), http://www.screendaily.com/asia-film-finance-the-world-turns-east/4041114.article (accessed 2009/12/11) University of Wollongong (2009), http://media.uow.edu.au/news/UOW065451.html (accessed 2009/12/11)

18. Changing local preferences and demandScreenDaily (2008), http://www.screendaily.com/asia-film-finance-the-world-turns-east/4041114.article (accessed 2009/12/11) University of Wollongong (2009), http://media.uow.edu.au/news/UOW065451.html (accessed 2009/12/11)

19. Issues East-Asian Film Festivals 7

20. Situation Issues Analysis Strategic Options Conclusions 8 East-Asian Film Festivals are facing fierce competition and budget constraints (I) Kofic (2008) Korean Cinema 2008, Korean Film Council, pp1-508 Paquet (2007) A short History of Korean Film, http://www.koreanfilm.org/history.html, 12-12-2009 Screenville (2008) World stats, http://screenville.blogspot.com/2008/05/2008-world-stats.html, 12-12-2009 2. Tatsumi 'Tom' Yoda on behalf of the Tokyo International Film Festival (2009), http://www.tiff-jp.net/en/tiff/chairman.html, 12-12-2009.FédérationInternationale des Associations de Producteurs de Films (2008), http://www.fiapf.org/pdf/directoryFIAPFv3.pdf , 12-12-2009.

21. Situation Issues Analysis Strategic Options Conclusions East-Asian Film Festivals are facing fierce competition and budget constraints (II) 9 1. HKIFF Society (2009), http://www.hkiff.org.hk/en/index.php, 12-12-2009 2. China.org.cn (2009), http://www.china.org.cn/culture/2009-06/22/content_17991932.htm, 12-12-2009. Asian Films Organisation (2009), http://www.asianfilms.org/country.php?regionid=1&countryid=1&view=full , 12-12-2009.

22. Analysis East-Asian Film Festivals 10

23. Situation Issues Analysis Strategic Options Conclusions What are the distinctive traits of the East-Asian Film Festivals? TIFF SIFF TIFF HKIFF SIFF TIFF HKIFF PIFF PIFF TIFF HKIFF SIFF HKIFF HKIFF SIFF HKIFF TIFF PIFF TIFF HKIFF PIFF 11

24. Situation Issues Analysis Conclusions Strategic Options What is special about these festivals? 12

25. Strategic Options East-Asian Film Festivals 13

26. Situation Issues Analysis Conclusions Strategic Options 14 Future Best Strategy What strategicoptions do the film festivals have? CurrentStrategy PIFF SIFF TIFF PIFF SIFF HKIFF TIFF TIFF HKIFF

27. Conclusions East-Asian Film Festivals 15

28. Situation Issues Analysis Conclusions Strategic Options The East Asian Film Festivals are in the mature phase and must shift strategies to grow 16

29. 17 Situation Issues Analysis Conclusions Strategic Options What are the implications for European Film Festivals?

30. Questions? East-Asian Film Festivals 18