East-Asian Film Festivals<br />A Strategic Analysis<br />14 December 2009<br />Chi-Yuan Chang <br />Dennis Kho<br />Friede...
East-Asian Film Festivals<br />agenda<br />Situation<br />Issues<br />Analysis<br />Strategic Options<br />Conclusions<br ...
Situation<br />East-Asian Film Festivals<br />3<br />
Situation<br />Issues<br />Analysis<br />Strategic Options<br />Conclusions<br />4<br />East Asian Film Festivals face com...
Government sponsorship is a major part of funding (excl SIFF)
Property rights, digitalization and content writer protection are potential threats
Vertical integration over the supply chain is occurring
Loyalty issues exist between film festivals and prominent directors
Expansion in other types of entertainment (HKIFF and TIFF) is occuring
Film festivals collaborate with other festivals
East Asian film festivals begin to collaborate, co-produce and co-finance</li></ul>China.org.cn (2009), http://www.china.o...
Situation<br />Issues<br />Analysis<br />Strategic Options<br />Conclusions<br />5<br />Revenues in Japan and Korea exceed...
Japan’s market yields the highest revenue ($1.8  billion, 2008) and second largest is South Korea ($916 million, 2008)
Japan: preference for domestic films
South Korea: a balanced mix of domestic/foreign and mainstream/art-house
China: strong growth, evolving market, focus on domestic films, censorship</li></ul>ScreenDaily (2008), http://www.screend...
Situation<br />Issues<br />Analysis<br />Strategic Options<br />Conclusions<br />6<br />PIFF leads East Asian Film Festiva...
Changing local preferences and demand</li></ul>ScreenDaily (2008), http://www.screendaily.com/asia-film-finance-the-world-...
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East Asian Film Festivals - A Strategic Analysis

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A strategic analysis of East-Asian Film Festivals.

Credits to all students of the MScBA Chinese Economy & Business class of 2010 at RSM, Erasmus University.

Layout by Dennis Kho and myself.

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East Asian Film Festivals - A Strategic Analysis

  1. 1. East-Asian Film Festivals<br />A Strategic Analysis<br />14 December 2009<br />Chi-Yuan Chang <br />Dennis Kho<br />FriederMunk<br />Giel Franken <br />Jin Liu <br />Jorn Sjauw-Koen-Fa <br />KristianVleugels<br />LennartKaag<br />MaaikeDekkers<br />Michelle Tang <br />MireilleLockefeer<br />OliaGladkova<br />Rosa Boschman<br />Stephan van de Ven<br />Thijs van der Toom<br />Wei-TiegQiu<br />Yi Ran Xu<br />Dr. Patrick Reinmoeller<br />Rotterdam School of Management<br />MScBA Chinese Economy & Business<br />
  2. 2. East-Asian Film Festivals<br />agenda<br />Situation<br />Issues<br />Analysis<br />Strategic Options<br />Conclusions<br />2<br />
  3. 3. Situation<br />East-Asian Film Festivals<br />3<br />
  4. 4. Situation<br />Issues<br />Analysis<br />Strategic Options<br />Conclusions<br />4<br />East Asian Film Festivals face complex and dynamic competition<br /><ul><li>They use alliances with local industry platforms [music, animation, games]
  5. 5. Government sponsorship is a major part of funding (excl SIFF)
  6. 6. Property rights, digitalization and content writer protection are potential threats
  7. 7. Vertical integration over the supply chain is occurring
  8. 8. Loyalty issues exist between film festivals and prominent directors
  9. 9. Expansion in other types of entertainment (HKIFF and TIFF) is occuring
  10. 10. Film festivals collaborate with other festivals
  11. 11. East Asian film festivals begin to collaborate, co-produce and co-finance</li></ul>China.org.cn (2009), http://www.china.org.cn/culture/2009-06/22/content_17991932.htm (accessed 2009/12/11)<br />
  12. 12. Situation<br />Issues<br />Analysis<br />Strategic Options<br />Conclusions<br />5<br />Revenues in Japan and Korea exceed 75% of the East Asian Film Festival industry<br /><ul><li>These film festivals have countries with large, well-established movie industries
  13. 13. Japan’s market yields the highest revenue ($1.8 billion, 2008) and second largest is South Korea ($916 million, 2008)
  14. 14. Japan: preference for domestic films
  15. 15. South Korea: a balanced mix of domestic/foreign and mainstream/art-house
  16. 16. China: strong growth, evolving market, focus on domestic films, censorship</li></ul>ScreenDaily (2008), http://www.screendaily.com/asia-film-finance-the-world-turns-east/4041114.article (accessed 2009/12/11)<br />University of Wollongong (2009), http://media.uow.edu.au/news/UOW065451.html (accessed 2009/12/11)<br />
  17. 17. Situation<br />Issues<br />Analysis<br />Strategic Options<br />Conclusions<br />6<br />PIFF leads East Asian Film Festivals<br /><ul><li>Target group of 18-35 of age
  18. 18. Changing local preferences and demand</li></ul>ScreenDaily (2008), http://www.screendaily.com/asia-film-finance-the-world-turns-east/4041114.article (accessed 2009/12/11)<br />University of Wollongong (2009), http://media.uow.edu.au/news/UOW065451.html (accessed 2009/12/11)<br />
  19. 19. Issues<br />East-Asian Film Festivals<br />7<br />
  20. 20. Situation<br />Issues<br />Analysis<br />Strategic Options<br />Conclusions<br />8<br />East-Asian Film Festivals are facing fierce competition and budget constraints (I)<br />Kofic (2008) Korean Cinema 2008, Korean Film Council, pp1-508<br />Paquet (2007) A short History of Korean Film, http://www.koreanfilm.org/history.html, 12-12-2009<br />Screenville (2008) World stats, http://screenville.blogspot.com/2008/05/2008-world-stats.html, 12-12-2009<br />2. Tatsumi &apos;Tom&apos; Yoda on behalf of the Tokyo International Film Festival (2009), http://www.tiff-jp.net/en/tiff/chairman.html, 12-12-2009.FédérationInternationale des Associations de Producteurs de Films (2008), http://www.fiapf.org/pdf/directoryFIAPFv3.pdf , 12-12-2009.<br />
  21. 21. Situation<br />Issues<br />Analysis<br />Strategic Options<br />Conclusions<br />East-Asian Film Festivals are facing fierce competition and budget constraints (II)<br />9<br />1. HKIFF Society (2009), http://www.hkiff.org.hk/en/index.php, 12-12-2009<br />2. China.org.cn (2009), http://www.china.org.cn/culture/2009-06/22/content_17991932.htm, 12-12-2009.<br />Asian Films Organisation (2009), http://www.asianfilms.org/country.php?regionid=1&countryid=1&view=full , 12-12-2009. <br />
  22. 22. Analysis<br />East-Asian Film Festivals<br />10<br />
  23. 23. Situation<br />Issues<br />Analysis<br />Strategic Options<br />Conclusions<br />What are the distinctive traits of the East-Asian Film Festivals?<br />TIFF<br />SIFF<br />TIFF<br />HKIFF<br />SIFF<br />TIFF<br />HKIFF<br />PIFF<br />PIFF<br />TIFF<br />HKIFF<br />SIFF<br />HKIFF<br />HKIFF<br />SIFF<br />HKIFF<br />TIFF<br />PIFF<br />TIFF<br />HKIFF<br />PIFF<br />11<br />
  24. 24. Situation<br />Issues<br />Analysis<br />Conclusions<br />Strategic Options<br />What is special about these festivals?<br />12<br />
  25. 25. Strategic Options<br />East-Asian Film Festivals<br />13<br />
  26. 26. Situation<br />Issues<br />Analysis<br />Conclusions<br />Strategic Options<br />14<br />Future Best Strategy<br />What strategicoptions do the film festivals have?<br />CurrentStrategy<br />PIFF<br />SIFF<br />TIFF<br />PIFF<br />SIFF<br />HKIFF<br />TIFF<br />TIFF<br />HKIFF<br />
  27. 27. Conclusions<br />East-Asian Film Festivals<br />15<br />
  28. 28. Situation<br />Issues<br />Analysis<br />Conclusions<br />Strategic Options<br />The East Asian Film Festivals are in the mature phase and must shift strategies to grow<br />16<br />
  29. 29. 17<br />Situation<br />Issues<br />Analysis<br />Conclusions<br />Strategic Options<br />What are the implications for European Film Festivals?<br />
  30. 30. Questions?<br />East-Asian Film Festivals<br />18<br />

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