Presentation from pre-feasibility study of Eastern Slavonia, at the Ministry of Regional Development in Croatia.

1. Pre-feasibility Study for Vučedol
Eastern Slavonia project
2014-03-19
“Vision without action is merely a dream.
Action without vision merely passes the time.
Vision with action can change the world.”
- Joel Barker
Jörgen Eriksson

2. 2
About Bearing
Bearing is a management consultancy incorporated in United
Kingdom with offices in London, Stockholm, Barcelona and
Johannesburg
Over the past
12 years, we
have been
engaged in
projects across
five continents
Bearing
develops
methodology
and also
publish books

3. 3
1. The Challenge and Opportunity
2. The Pre-Feasibility Study
3. The European Union and the new Cohesion Policy
4. The Work Model
5. What is an Integrated Project?
6. How to Succeed with an Integrated Project
Contents

4. The Challenge and Opportunity
in Eastern Slavonia

5. 5
The Challenges in Eastern Slavonia

6. 6
Eastern Slavonia - Center of the historic Vučedol civilisation

7. 7
The Archaeological Museum in Zagreb – One room for Vučedol

8. 8
Vucedol visitor center and museum
“The museum building is a path which the
visitors climb to overcome the elevation
difference of some twenty meters, from the
access road to the plateau on which the
Vučedol culture archaeological findings
have been discovered.”
“Passing through the museum visitors will
get all the necessary information about the
Vučedol culture and awareness of the
importance and meaning of that place.”

9. 9
In Egypt
The Egyptian Civilisation – The Egyptian Museum in Cairo, the
British Museum, Pergamon Museum in Berlin and many similar
exhibits across the world.

10. 10
In Sweden – Vikings!
The exhibition about Vikings in the Historic museum in Stockholm –
One floor of exhibition space, regionally visitor centers, exhibits,
experience living.

11. 11
Castle Eltz
During the Homeland War, the Vukovar City Museum
located in the Castle Eltz suffered severe physical
damage.

12. 12
Castle Eltz
Restoration of the
museum was funded by
the Government of the
Republic of Croatia (25
%) and the Development
Bank of the Council of
Europe (75 %) to the sum
of HRK 145 704 513.
The city Museum of
Vukovar, when it fully
restored, will be unique
“museological–gallery”
facility, with a scientific
and multimedia centre.

13. 13
Castle Eltz
The announced opening
of the extensive
permanent exhibition
took place in January
2014 and was very well
received and
broadcasted throughout
Croatia by the media.
However the number of visitors in 2013 was only 6 220.

14. 14
Burg Eltz – In the Mosel Valley
The Eltz family’s more famous original residence is the
Burg Eltz Castle in the Mosel Valley in Germany.
This castle is visited by 250 000 tourists per year, and
the Mosel Valley region is a well recognised tourist
destination.

15. 15
Transforming Eastern Slavonia into a growth economy
R&D
Innovation
Productivity
Service
based
economy
Talent
development
Economic
Growth
Sustainable
development
Quality of life

16. The Pre-Feasibility Study

17. 17
Project Preparation Steps
Pre-study
•Vision – WHAT we are
going to do
•WHO – which parties are
to be involved
•Major milestones
•Consensus building
Project planning
•HOW it will be done
•Project plan
•Details on work
packages to be included
•Cost-benefit study
•Cost estimates
•Application preparation
•Main plans in order to
get permits
Projects
•EU funding available
•Detailed project and
work package planning
•Detailed construction
planning
•Project execution
Pre-feasibility phase Project preparations
and planning

18. 18
Pre-Feasibility Study for Potential Tourism Development in the Eastern Slavonia
region
REPORT SECTIONS:
1. INTRODUCTION 9
2. PROJECT IDENTIFICATION AND DEVELOPMENT 13
3. MAIN CHARACTERISTICS OF THE REGION 27
4. BENCHMARKING AGAINST COMPARABLE PLACES 36
5. STAKEHOLDER CONSULTATION 54
6. ANALYSIS OF KEY FINDINGS 65
7. CONCLUSIONS AND RECOMMENDATIONS 67
8. DESIGN REPORT 76

19. 19
Vucedol – Eastern Slavonia
Pre-study elements
1. Workshops
2. Interviews
3. Benchmarking
4. Analysis
Conclusions
1. The project is very important for the region,
considering the shape of the community
2. It is very difficult to get a dialogue in a positive
direction and to discuss any new ambition
3. This is not only about creating jobs, it is about
changing the psyche of the community
4. Big possibility of capitalizing on border city
location and cross border collaboration
5. We find all components, actors and underused
assets needed to plan for a integrated project,
but this will need extensive coordination and
public image development. The drive and will
to coordinate is not there at the moment
• We have feedback on draft report
• Publish-ready version of report by March 26

20. The Work Model

21. 21
Workshops and interiews
Workshops and interviews with all
four sectors, in a process to
develop stakeholder
understanding and commitment

22. 22
Stakeholder consultations
The pre-feasibility phase stakeholder consultations achieved five key
outcomes:
1) Raised awareness of the Vukovar project and its importance at a local,
regional and national level, and gathered evidence.
2) Engaged and energised stakeholders, extracted their views and interests
and enabled consensus building to commence.
3) Identified a growing group of key organisations and individuals and installed
a sense of community and ownership into the idea of an integrated project.
4) Identified a number of additional stakeholders and issues which need to be
explored further and addressed in more detail during the following stages of
project preparation.
5) Identified fundamental local and regional challenges and possibilities within
the project preparation and realisation: the underlying cultural and
psychological damage which remains in an area of unprecedented
devastation, and the importance of addressing this in order to ensure a
major positive step change in the local psyche.

23. 23
Vision
Strategy
Plans and
implementation
From Vision to Strategy to Implementation

24. 24
The Target Markets

25. 25
Sweet spot analysis for differentiation
Customers’
needs
Competitive
places
offerings
Your own
regions assets
and capabilities
Sweet
Spot
Where the region
meets target markets
needs in a way in
which your competitors
cannot
What?
Where?
Why?
How?
1
2
3
Sweet spot = unique spot
How to protect/define boundary 1,2,3
Inspired by: Collis & Rukstad (2008). Can You Say What Your Strategy Is?,
HBR (April 2008)

26. What is an
Integrated Project?

27. 27
Integrated Projects
An integrated regional development project is like a
container with a set of projects, where the individual
projects are aligned with the overall vision, strategy and
milestone plan of the overall integrated project, or
programme.
Integrated project

28. 28
Benefits of the Integrated Project Approach
P1 P2 P3
P1
P1
P1
P1 P2
P1 P2 P3
By working with an integrated project approach, we can
show how infrastructure development, entrepreneur and
business cluster support, cultural investments, social
investments, private sector initiatives and other activities
must align with overall goals and can be justified as
components to achieve the overall vision.

29. How to Succeed with an
Integrated Project

30. 30
The Quad Helix model4

31. 31
The Quad Helix model
The central “context management”
(can also be called project
management team” or task force) is
a key to succeed with integrated
projects.
This needs to be a dedicated and
experienced project management
team with strong drive and good
communication skills.
In most regions in Europe where
Bearing works, this project
management is set up outside the
regional development agencies and
interacts directly with local, regional
and national government.
4

32. 32
The work model to achieve Place Excellence
Assets
Activities Actors
Governance

33. 33
Implementation of Europe Horizon 2020 Growth Strategy
• National Innovation Strategy
• Regional Development Programs
• Regional Innovation Strategies
• Regional Development Plans
• Local Development Plans
Country
Region
Local
Community
EU Horizon 2020 Frame Work
... a bottom up and top down cooperative process

34. 34
Project Preparation Steps
Pre-study
•Vision – WHAT we are
going to do
•WHO – which parties are
to be involved
•Major milestones
•Consensus building
Project planning
•HOW it will be done
•Project plan
•Details on work
packages to be included
•Cost-benefit study
•Cost estimates
•Application preparation
•Main plans in order to
get permits
Project
•EU funding available
•Detailed project and
work package planning
•Detailed construction
planning
•Project execution
Pre-feasibility phase Project preparations
and planning
Already made Six to twelve months Implementation

35. 35
Project Preparation Steps
Pre-feasibility
study
Project planning
level 1
Project planning
level 2
Project planning
level 3
Project
implementation
• Pre-study document
• Conceptual master plan
• Project design
• Cost-benefit
• Feasibility
study
• Application 1st
iteration
• Project plan
• Details on work packages
• Master plan
• Design for permits
• Application 2nd iteration
• Rework project plan and
other documentation
based on EU and
government dialogue
• Updated application
• Agreement on project
funding
Local, regional and
private funding
Local, regional,
private and
ministerial
funding
Ministries and / or EU
technical assistance funding
Ministries and / or EU technical
assistance funding
Project funded
by local, regional
, government,
private
and structural
funds (65% to
85%)
1
2
34
5
Possibly rework and additional iterations

36. 36
The Power of Visions
“Vision without action
is merely a dream.
Action without vision
merely passes the
time.
Vision with action can
change the world.”
- Joel Barker, Futurist, Author
Vision
Strategy
Plans and
implementation

37. Other Pre-feasibility Studies

38. 38
Other Pre-feasibility Studies
Study Client
Ston
• Association of
Dubrovnik walls
Salona • Town of Solin
Vucedol • Ministry of Tourism
Pula
Kulturring
• Ministry of Tourism
Castles /
Mansions
• Ministry of Tourism
Adriatic
Hinterland
• Ministry of Foreign
Affairs

39. 39
Prepare a report for Zagreb Holding on the future use of the Zagreb
Fair area.
Our assignment – Report to Zagreb Holding
Contents of report:
1. Vision of Innovative Urban Area (IUA)
including sweet spot analysis
2. Overview concept for IUA, including
development pillars
3. Conceptual development model
4. Recommended RIS3 project model
5. Overview of stakeholders to involve
6. Development trends and
benchmarking of Fairs and
Convention centres in region
and world wide
7. Development trends and
benchmarking of innovation
environments and science parks world
wide
8. Recommended stepwise action plan

40. 40
Our assignment – Report to Grad Zagreb
1. Develop a vision for development of an
Innovative Urban Area in Zagreb, which can
remain attractive and consistent over time.
2. Document the process steps, assets,
activities, key actors and objectives to
develop a city led project application for
creating the innovative urban area in a RIS3
project financed through the European Union
structural funds and private sources.
3. Present how innovative urban areas can
interact with other initiatives in the city, such
as the recently produced city strategy, the
work on place branding and inward
investment initiatives, the retrofit project, etc.
4. Present benchmarking of several dimensions,
including development of innovation districts
and their key characteristics, etc.
Prepare a report for the city of Zagreb with a concrete vision and development model
for innovative urban areas.