The three student team members proposed ideas for the advertising brief, including names, slogans, and color schemes. Jordan suggested "Fresh" and "Echo- Non stop", favoring a blue and white or green and red scheme. Matt proposed "Quality-Effort-Perfection" and "PowerGum" in red, blue, and white or white and black. William offered "Yummy" and "Gummy" with blue, yellow, and green. The team ultimately selected "Fresh- Echo Productions" as the name, "Quality. Effort. Perfection." as the slogan, and a green, red, and blue color scheme. Their target audience will be teenagers and young adults, with a g

1. Btec Level 2 Creative Media Production Unit 18 Advertising Production StudentName:
Group Name:
The Creative Brief Team Meeting of Ideas
Team Member Ideas for Names & Slogans Ideas for colour schemes Positives about their ideas Negatives about their ideas
Jordan Wardle
Fresh
Echo- Non stop
Flavour
Blue and white
Green and Red and Blue Fresh Flavour is creative and
innovative
Green and red can be a bit too
contrastingand could clash against
eachother
Matt Lumley Quality-Effort-Perfection
PowerGum
Red – Blue- White
White -Black
Red white and blue is good as it’s
the British flag
Black and white is good idea as
they work well together.
It might be too English and might
be limited to only British
customers.
William
Traynor
Yummy
Gummy
Blue yellow green The colour scheme mightworkwell The names/slogans are a bit
childishanddon’tthinktheywill fit
with the target market.
Final ChosenName Final Chosen Slogan Final Chosen Colour
Scheme
Who will your target audience
be?
Any Other Final Decisions
Fresh– Echo Productions Quality. Effort. Perfection. Green – Red - Blue Teenagers / Young Adults The gum package will be grunge and
dark compared some packages.