The team meeting discussed ideas for naming a new energy drink. Anthony proposed "Nebula" and "Outbreak" with the slogan "Unleash the Flavour". Jonathan suggested "Turbo" and the slogan "Unleash the Inner You". Harry proposed "Limitless" and the slogan "Endless Possibilities". After discussing positives and negatives, the team selected "Outbreak" as the name, "Unleash the Flavour" as the slogan, and a white logo wreathed in flames on packaging matching the flavour colour. The drink will target office workers ages 11 to 65.

1. Btec Level 2 Creative Media Production Unit 18 Advertising Production Student Name: Jonathan Newton Name:WorldAd
The Creative Brief Team Meeting of Ideas
Team Member Ideas for Names & Slogans Ideas for colour schemes Positives about their ideas Negatives about their ideas
Anthony Richards
Name
Nebula
Outbreak
Slogan
Unleash the Flavour
Black/white logo
wreathed in flames on all
black background.
Outbreak is a catchy name that
suggests all we want it to suggest.
The slogan fits and is a catchy and
appropriate name.
Nebula is too much of a space
term for the packaging idea.
The logo will be difficult to create.
Jonathan Newton
Name
Turbo
Slogan
Unleash the Inner You
Blue for mint flavour. The slogan is catchy and suggests
to people that it will make them
better.
The colours are appropriate.
Turbo is a very 1980s name and is
a bit outdated.
Harry Jenner
Name
Limitless
Slogan
Endless Possibilities
Green, luminous writing
with a dark background.
Limitless is a good name because
it suggests that it is fresh, new and
long-lasting.
The slogan ties in with the name
and makes it sound very
liberating.
The logo may be too bright and
ridiculous-looking.
Final Chosen Name Final Chosen Slogan Final Chosen Colour
Scheme
Any Other Final Decisions
Outbreak Unleash the Flavour
Logo
White lettering wreathed
in flames.
Packaging
Colour of flavour e.g.
blue/green for mint
Target Audience
11 – 65yr olds in office/workplace situations.