9. H u m a n N a t u r e N e v e r C h a n g e d
Happiness Love Dream
Family Respect
Friend Community
Value
Share
10. Business Model Hasn’t Changed, A Lot
Content
Content Provider
Service Provider
Consumer
Advertiser
Big
Data
1. Sell Content to Consumer
2. Sell Consumer to Advertiser
11. Value of Big Data Analytics
Improve Content
Relevance
Improve Targeting
Accuracy
= ROI
13. Content Is King
“The television revolution that began half a century
ago spawned a number of industries, including the
manufacturing of TV sets,
but the long-term winners were those who used the
medium to deliver
information and entertainment. ”
- Bill Gates, Jan 3,1996
14. R e m e m b e r T h e M o m e n t s W e G o t R eally
15. a n d G o B a c k t o t h e H u m a n N a t u r e to
Create More
16. Thank You for listening!
Thank You for listening!
Jonah Guo
www.Jonahguo.com
Jonah.guo#gmail.com