Attract valuable customers and reward existing ones by adding airport VIP lounge access through Priority Pass to your product package- your customers will thank you for it, every time they fly.

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PRIORITY PASS
A PREMIUM BENEFIT FOR PREMIUM CUSTOMERS

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Introduction
Access to over 600 airport lounges worldwide
 Priority Pass is the world’s largest and most
prestigious independent airport VIP lounge access
program
 Offering its members access to over 600 airport
lounges at 325 airports in more than 300 cities
across 100 countries, the program includes over
70 lounges in the US alone
 With millions of dollars invested in building and
marketing the brand each year, Priority Pass is
recognized around the world as the premium
provider of airport lounge access
 With a high retail value, it acts as a powerful
benefit for organizations to offer their most valued
customers

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Over 600 airport lounges in more than 300 cities across 100 countries
Abu Dhabi New York London Fes Kingston Frankfurt
Alicante Faro Bahrain Shanghai Washington Madrid Osaka
Malta Paris Paphos Los Angeles Marrakech Florence Jersey
Islamabad Athens Cape Town Goa Edinburgh Amman
Johannesburg Karachi Chicago Tokyo Rome San Diego
Venice Moscow Vienna Tunis Bucharest Beijing Milan
Muscat Lisbon Kiev Phuket Helsinki Dublin Rio de Janeiro
Dubai Cochin Antalya Bologna Cairo Bali Fuzhou
Durban
Guernsey Ankara Nottingham Istanbul Hong Kong

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Why Priority Pass?
A valuable benefit for your valuable customers
• Create a powerful proposition by offering a product which
will ensure you stand out from the competition
• Drive acquisition by providing an attractive incentive to your
prospective customers
• Increase customer loyalty by rewarding your valuable
customers for their loyalty with an incentive they will not want to miss

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Create a powerful proposition...
Offering significant value for customers
Largest and most prestigious global lounge
program:
 Over 600 lounges around the world, including
unrivalled access to over 70 lounges in the USA
 Strength of lounge relationships mean that
customers are guaranteed access and do not need
to pre-book
Market-leading service standards and
operational excellence:
 Reliable, high quality delivery - to customers and
partners
 Unbeatable membership pack turnaround time

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...with a highly sought after
benefit...
Highly successful premium brand with
significant retail value:
 Based on extensive consumer
advertising, reinforcing the value proposition
Outstanding, multi-lingual customer service:
 Four regional offices and 10 local languages
 Membership services team operating 24 hours a
day, seven days a week

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That drives customer acquisition
Priority Pass influences customers’ choice of bank
44% of members indicated that
Priority Pass was very/extremely influential in the
decision making process for a bank / credit card
65% of members agree that the offer of
Priority Pass membership had some level of influence
over their choice of bank / credit card
Survey details
 Membership survey conducted online in February 2011.
 Sample: 111,000 associate members from Priority Pass London and Dallas
offices. Completes: 3,517
 Regional participation: Europe: 46%, North America: 21%, Latin America:
19%, Asia / Australasia: 5%
 Only members who receive Priority Pass membership through a third party
and who opt in to receive our monthly newsletter were contacted.
Participation was not mandatory.

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Contact us today
For more information about Priority
Pass, contact;
Soukalin Ghosh
Business Development Manager
Middle East & Africa
Tel: +971 (0)4 4364889
Email: soukalin.ghosh@prioritypass.co.uk