Tech Tips For Realtors


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Tech Tips For Realtors

  1. 1. Tech Tips 101 Generating new business on the web
  2. 2. Magic formula for online real estate riches 1. Organize your database. 2. Don’t get stuck at step one. 3. Communicate with your people on a regular basis. 4. Automate step three. 5. Add to your database every day. 6. Don’t cheat on step five.
  3. 3. The end.
  4. 4. It’s all about who you know... Buyers The National Association of Realtors tells us that 42% of buyers find their agent through a referral from a friend or family member. Another 12% used an agent they had previously used to buy or sell a home.
  5. 5. It’s all about who you know... Sellers The National Association of Realtors tells us that 39% of sellers find their agent through a referral from a friend or family member. Another 25% used an agent they had previously used to buy or sell a home.
  6. 6. 54% of buyers and 64% of sellers come from referrals and repeat business. Tackle that first.
  7. 7. Competition Two-thirds of buyers only interviewed one agent. Two-thirds of sellers only interviewed one agent.
  8. 8. Online Recommendations Twelve percent of buyers used online recommendations when searching for an agent, and those recommendations influenced half of those buyers.
  9. 9. Where do I start? Cell phone, email address book, Facebook, LinkedIn, Twitter, holiday card return addresses, high school yearbook, line at the grocery store, ski lift partners, volunteer activities, all the businesses where you spend money, coffee shops, wine bars, religious events, professional events, old friends, new friends, neighbors, relatives, arresting officers, restaurant servers, taxi drivers, firewood delivery guys, package delivery people, open houses, yoga class, former co-workers, significant others’ co-workers, second cousins, divorce attorneys, funeral home directors, plumbers, roofers, painters, carpenters, trash collectors, CPAs, investors, happy hour, random website searches, out-of-area agents...
  10. 10. Organize Agent Achieve Top Producer, Contactually, Salesforce, MailChimp, Constant Contact, etc. Excel Notecards in a shoebox
  11. 11. Communicate ● ● ● ● ● ● Automate: Frequency trumps creativity Top three questions Just Listed/Just Sold Market Statistics CMA Call to action every time
  12. 12. Grow Every day. No exceptions. (10) Start with people you know. Then ask for referrals to people they know. Strangers are the lowest priority. There are 8 million people living in the Bay Area.
  13. 13. Aggregators These companies are in the business of wedging themselves between you and the consumers. Zillow, Trulia & They can be useful, but proceed with caution.
  14. 14. Stalking Tools Rapportive Streak Agent Achieve Tax records Google, Facebook, Twitter & LinkedIn
  15. 15. Drip Marketing Automate everything. Agent Achieve MLS Altos Research
  16. 16. Website & Blog No money? No problem! Agent Achieve. Wordpress Themes: Thesis, WooThemes, Theme Forrest GoDaddy is the devil. IDX: Lead capture is the priority. Diverse Solutions is my favorite. Content: iStockPhoto, Text Broker, Elance
  17. 17. Social Media 101 Facebook Twitter Linkedin YouTube Google+
  18. 18. Social Media 201 Pinterest Instagram Vine Snapchat Fiverr
  19. 19. Homework 1. 2. 3. 4. 5. 6. 7. Perfect database structure Automate your marketing to your database Add to your database Complete all your profiles Engage on your top two social media channels Have fun! Make millions...duh
  20. 20. The end. (For real this time)
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