Pre Design > Key Areas of Research/Investigation
Pre Design > Question — Some companies are a natural fit for CSR, this is true for Klean Kanteen. — Thus why some companies benefit from CSR and are perceived creditable; and not just a pr tactic?
Pre Design > Goal —Corporate CSR programs are too saturated
Pre Design > Strategy
Pre Design > Strategy
Design > Homepage advertising — Act less as an ad but more as information, news, call to action, link to additional support — Links to Twitter, Digg, and Facebook share function
Design > Homepage advertising > Description
Design > Branded page 1 of 2 — App that show cities which banned bottled water, this could allow fans to monitor their cause — App that allows fans to brand their profile images with “No Bottled Water Zone” logo, Klean Kanteen lead by example with their own profile image
Design > Branded page 2 of 2 — App to brand thumbnail profile with “No Bottled Water Zone” icon, this allow their posted comments to be easily identified and show their friends and family and targeted government entities their cause: a digital yellow Armstrong wristband — Links to Klean Kateen outside website to download postcards and stickers — All apps and support material have links to Twitter, Digg, and Facebook share function
Alignment of fans’ values and core values from mission statement:
Strategy: Gain Trust, Become Leader 27% Environmental issues 26% Tips (healthy living & environment) 21% Company announcements 13% Call to action (environmental) 7% General 66% updates relate to environment with great fans comments Honest Quality Caring Become leader and authority of company’s core value first, and then gain both quality and quantity of fans on Facebook
Announce an award for free Klean Kanteen product with engraved name of schools and their clubs that have banned bottled water and then have limited edition available for online sale.
Concept 1.2 Weekly contest find budget cut
Promote weekly contest for a free specially designed Klean Kanteen to fans who could provided information on government entities that have budget cuts and still spend money on bottled water (crowdsourcing for No Botteled Water Zone’s next ads and campaign).
Concept 1.3 Coupon to honor cities that ban bottled water
Announce 10% off coupon on Klean Kanteen’s online purchase for the first week after a city that bans bottled water. Only for the Facebook fans of that specific city.
Poll Facebook fans on how to spend Klean Kanteen’s current donation program: A) Keep donating to the same cause B) Divert donation to No Bottled Water Zone to print professionally free stickers, postcards, and other support materials C) Others (input ideas)
Concept 2.2 Choose additional tools for No Bottled Water Zone
Poll Facebook fans to choose additional tools: A) Widget map that shows all cities that have banned bottle water B) Apple app that shows location of water fountain C) Others (input ideas)