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  1. 1. administrator administrator THE FUTURE OF EMAIL
  2. 2. >>Intel’s television advertisement research Current Views on Communication>>Analysis of Intels TV campaign What is Intel’s message?
  3. 3. >>IconicIconic symbolism symbolism Historical & Current Meaning of Icon >>Dictionary definition >>Book on icon research Jesus blesses. Jesus always holds up three fingers pointing ICON "A BMW 325i is the self-proclaimed ultimate driving machine, upwards or downwards. In this case downwards. Pronunciation: I-"kän but also an abstract shape that has been honed down This symbolizes the Holy Trinity, the Father, the Son and Function: noun to bring out and combine, without ever stating, ideas of the Holy Spirit. Etymology: Latin, from Greek eikOn, speed, luxury, status, engineering, and comfort," from eikenai to resemble observes Betsky. "This, like many icons, presents a warped Jesus blesses. In this case he holds his fingers upwards. mirror to us, as if we could transform ourselves into A common practice with orthodox priests. 1) a usually pictorial representation : something else by using, being in, or wearing these objects." IMAGE Icons: Magnets of Meaning 2) a conventional religious image Open hand. Here the hand of the holy Elisabeth. (The mother of typically painted on a small wooden John the Baptist). Female Saints may not bless. They hold panel and used in the devotions >>Computer icons up the open hand as a symbolic act in rejection of ordinary life of Eastern Christians and a belonging with God. 3) an object of uncritical devotion : Hodigitria. (The female guide). Mary points with her hand IDOL towards Jesus. She wants to say "do as he says" or "follow his road". 4) EMBLEM, SYMBOL <the house became an icon of 1860s residential architecture — Paul Goldberger > St Patrick with his trefoil symbolizes Ireland. 5) a : sign (as a word or graphic symbol) whose form suggests its meaning b : graphic symbol on a computer display screen that suggests the purpose of an available function Mary. The never fading rose. The name originates from a hymn, source: which is sung in church a few weeks before Easter. It acknowledges the Godmother as the woman who has given birth to the never fading rose, which means to say Jesus Christ, our Lord. It compares Jesus with the noblest of all flowers.
  4. 4. note pad Still e-mail ?search portal chat room address book calendar
  5. 5. >>Compare the following considerations in information transfer from one age to the next: Communication History >>The need for information has changed over the course of human history, which can be roughly divided into the following ages: ° research STONE AGE AGRICULTURAL AGE INDUSTRIAL AGE INFORMATION AGE What were the means of communication during this time? ° What was the speed of the communication? What were the means of spreading the word? ° What was the size of the audience? ° How much information was transmitted in any one communication? (How big was the file?) ° What was the purpose of transmitting the information?>>STONE AGE >>AGRICULTURAL AGE >>INDUSTRIAL AGE >>THE INFORMATION AGEBasic needs for food, clothing, shelter and By 9,000 BC people were more settled and lived During the Industrial Revolution (beginning around Beginning roughly around 1950, the Informationprotection took most of a person’s time. in small communities and growing crops. 1780) commerce, trade and politics sparked Age brought more tools, technology andHunters and gathers loved in roaming groups The wheel provides locomotion to begin more the change from the Agricultural Age to the information. More white collar workers deal withof 20-30 people and only the most travel and shipping of goods. Industrial Age. Farming loses ground to manufacturing information needs and decisions than blueimmediate or important information recorded. Animal domestication changes life dramatically. and industry in Europe and America. collar workers deal with goods – producing jobs.Means of Communications Means of Communications New Technology Tools for the Industrial Age Industrial vs Information Age Worker Needs ° Oral histories ° Oral histories continue to be shared and ° Typewriters Industrial Age Worker ° Storytelling passed down ° Photo-chemistry ° low-discretion ° Pectoral inscriptions in animal bones, clay ° Record keeping is a must with more ° Telegraph ° little decision-making and stone permanent lifestyles –crops and animals ° Telephone ° simple tasks must be accounted for. ° Mimeograph ° Little use of judgmentSpeed, Size and Purpose of ° Paper made from vegetable fiber Information Age WorkerCommunication Later Advancements in Communication ° Lithography ° High-discretion ° Information was communicated slowly ° Tokens 3,400 BC ° Personal cameras ° Lots of decision-making between groups of hunters and gatherers ° Scribes 2,600 BC ° Phonographic disks ° Complex tasks ° Information was for survival – Where is the ° Seals 2,400 BC ° Radio signal ° Considerable thinking food growing? Water location? Protected ° Writing 1,400 BC ° Skills environment? Animals to hunt or hide from? New Communication matrix of the Industrial Age ° Circulating libraries Some Tools and Technology of Information Age ° Postal services ° Microwaves ° Phonographs ° Color TV ° Motion pictures ° Color motion pictures ° Television ° Microchips ° Transcontinental telephone calls ° Cell phones / pagers ° Wireless radio ° Photocopiers ° Book of the Month Club ° Fax machines ° Air mail ° Camcorders ° Photocopiers ° Videodisks ° Harvard’s MARK I and Pennsylvania’s ENIAC 0 ° Point & shoot cameras ° The first computers ° Holograms ° Fiber optics ° CD ROMs ° Internet ° World Wide Web
  6. 6. The Challenge>>The Challenge Despite the massive change in information storage and retrieval technology over time, our capacity to understand and synthesize information has remained constant. Beth Clough, a student of library science and the University of Maryland, offers this very instructive historical overview of information storage and retrieval: >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> INFORMATION STORAGE 3000 BC. Clay tablets 1 cci 1450 AD Printed page 500 cci 1990s Optical disk 125,000,000,000 cci COMPUTATION 5000 BC Abacus 2-4 ips 1945 AD Computer 110 ips >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> 1960s Computer 100,000 ips 1970s Computer 1,000,000 ips 1,00 00,000 0 1980s Computer 10,000,000 ips 10,0 000,00 00 s 1990s Computer 1,000,000,000 ips >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> TRANSMISSION OF INFORMATION 4000 BC Messenger .01 wpm 1844 BC Telegraph 50-60 wpm 1980s Cable/fiber 1,000,000,000 wpm 1990s Fiber optics 100,000,000,000 wpm HUMAN INFORMATION PROCESSING 4000 BC Written language 300 wpm Today 4000 BC Written language Visual images SAME 300 wpm 100,000,000 bpg Today 4000 BC Visual images Spoken language SAME 100,000,000 bpg 120 wpm Today Spoken language SAME 120 wpm >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> [cci = character per cubic inch] [ips = instructions per second] [wps = words per minute] [bpg = bits per glance]
  7. 7. >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> WHAT IS NEEDED camera IS A REVOLUTION>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> mobile phone >>just another new>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> organizer >>>>>>>gadget>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> web portal IN THE WAY>> is a revolution >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> WE COMMUNICATE >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> >>>> The Solution >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> > > > > > > > >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> Communication Mix >>>>>>>>>
  8. 8. >>KEY Matrix of Communication Limitations investigation Functional hand receive send output response receive send output response receive send output response Functional voice T T T T T T B T B B B T B B B B B B B B B B S? S? Functional sight S? S? 2 possible paths 1 possible path Functional hearing B B B B receive send output response receive send output response Quadriplegic T T S? T T T T T T OD ID OD OD OD ID Mute 12 possible paths B B B B S? S? 2 possible paths Blind receive send output response B B B B Deaf T T receive send output response S S S S S S 8 possible paths B B B B T ID T T T ID S Modes of messages receive send output response being received and B B B B 1 possible path understood by user S B S S S B S S S Modes of outputting 8 possible paths B B receive send output response messages from incoming source B B B B S ID S S S ID receive send output response S S Possible modes of 4 possible paths 1 possible path messages being T T T T T T output by user S B S B B B receive send output response receive send output response T Text T ID T T T ID OD ID OD OD OD ID S S S T T B S? S? S? S? S Spoken 1 possible path B S? Possibly able to speak S? S? S? S? B B B B T ID B Braille T T 8 possible paths ID Special input device S 18 possible paths receive send output response OD Special output device S S S S S S receive send output response 1 possible path Same mode without S S T T S S changes T S receive send output response Possibilities of different modes S S T S T ID T T T ID T S S Must be of a different 4 possible paths modes S S S ID T 4 possible paths
  9. 9. New Matrix of Choicesreceive send output response path communication mix T T T T T T S S S B B B S S S T B B B B T S S S S S T B T T T 27 B S B B B S T B B B B T S T T T S B S S S T B 27 possible choices 27 possible choices
  10. 10. >>KEY >>CHOICES Situations of Communication Complexities investigation Braille Spoken Text secretary with eye surgery the grand kid just gone to sleep Receiving needs to rest his voice Displaying boring boardroom meetings Responding hearing aid that doesnt always work right both hands are occupied Example to be found in photographs chatting to your friend about your new guide dog when lights go off, on, off... too dim to see anything when its too loud too shout question and answer time keeping in touch with old vets checking on web for supply cost crossing language barriers receiving an insider tip helping the illiterate the annoying nasal voice girlfriend calls 5 times during an 1 hour lecture highly contagious disease automated customer service systems Your new tool to people, problems, and situations
  11. 11. Icon Animation new email icon Steps in Usage 27 Paths in-active administrator 1 incoming modes braille text voice incoming 2 indication of the preset method of alerting for incoming message 3 selecting a mode of displayFunction braille > voice text > braille voice > text translate 1 2 4 indication the chosen mode of display 5 selecting a mode of response voice > text braille > braille text > voice4 3 output1) braille 6 indication the chosen mode of response2) text3) voice in-active 7 finished input4) special input/output
  12. 12. >>>>>>>>>>>>>>>>>> >>>>>>>>>> >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> >>>>>>> >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>In a Typical Day >>>>>>>>>>>>>>>>>