This deck presents some basic concepts of IoT and some more advanced concepts, reviews the current market players and future of IoT as well as the key ingredients and architecture for success.

1. Successful IoT Patterns
John Mathon
Vice President Strategy
Yenlo, Inc.

2. Agenda
❖ IOT Basics
❖ IoT Standards
❖ IoT Segmentation
❖ Issues in IoT
❖ Enterprise IoT
❖ Government IoT
❖ Health IoT
❖ Future IoT

3. Publish/Subscribe
Joe Mary FrankExchange Clearing
This is what I started TIBCO with
Subject
Filter
Subject Filter Subject Filter Subject Filter Subject Filter

4. IoT Markets - Truly Enormous

5. IOT Growth
10Billion units 2015, 24Billion 2020
Personal IOT
Personal Home Automation
Energy Usage
Security and Safety
Convenience
Maintenance
Personal Lifestyle
Watches
Health Monitors
Active Devices
Luggage, Backpacks
New
Cars
Beacons
Trackers
Business/Government IOT
The Old Stuff
Security
Manufacturing
Robots
Energy
Efficiency
Planning
Control
Employees
Comp, Phones, Pagers
Customers
Tracking, Advertising
New
Animals, Farming
Proprioception

6. Personal IoT

7. Manufacturing Robots 3D Printing Tractors, Farming Automation
Industrial / Farming / Office

8. What is the Benefit?
Personal
More Convenience
Energy efficiency at home
Over the Air Upgrades
Your Television gets better
Your car gets better
Your robots get better
Echo, Roomba, Lawn
Your safety improves
Your health gets better
Diabetes for instance
Everything is more Intelligent
Self-Driving Cars
Better connection to customers
More responsive to customers
Improved Efficiencies for
consumer and business
At the airport
At the farm
Shopping
Traveling
More informed
Better decision making

9. Intelligent IoT?
BigData
Telemetry
Analysis
Intelligence
How convenient the rise of AI
Deep Learning Networks
Brute force works too
2-way communication crucial
Collect data
Modifies behavior
Makes suggestions
Process
Collect Data
Learn
Try to do something smart
Assess Feedback
Improve, Get smarter
Try again

10. Intelligent IoT Requires
Devices
with
Telemetry
Big Data
Devices
with
Telemetry
Devices
with
Telemetry
Devices
with
Telemetry
Devices
with
Telemetry
Devices
with
Telemetry
Devices
with
Telemetry
Devices
with
Telemetry
Devices
with
Telemetry
Devices
with
Telemetry
Machine Intelligence
Data Analysis
Incremental Improvement

11. IoT Hardware Segmentation
• Hardware
– Communications
– Hubs
– Devices
– Computation
– Integrated Devices
– Integrators
• Software
– Embedded Software
– Hub Software
– Communications

12. IoT Software Segmentation
Thousands of Companies already providing Software and Services
• Device Abstraction - taxonomy and description of all IoT devices EVRYTHNG
• Data Storage - means to store data from IoT devices DEVICEHUB
• Pub Sub platforms - M2M or M2C communication PUBNUB
• Analysis - analysis of device data INFOBRIGHT
• Visualization - mobile device, application or web app tools FREEBOARD
• Integration - orchestration of real time events to perform actions Pacific Controls,
Trimble, IFTTT
• Service - services to individuals, corporations, government XIVELY YENLO

13. IoT Ecosystem Driving Personas
Enterprise IT - Implementers
Gold Seekers - Entrepreneurs
Explorers - Curious
Hunters - Whatever Works
Guns for Hire - Consultants
Hobbyists - Makers
Moochers - Latchers
Mobile Wannabees – Yearners
Gamers
Product Extenders - Add connectivity
Existing Device /Sensor
Manufacturers
Mobile Device Companies
Digital Hardware Companies

14. San Mateo, CA May 21, 2016 – Maker Faire

15. IoT Standards Much Left To Do
Hardware / Embedded
Communications - Zigbee, NF, Zwave, BLE, 802.11ah, Cellular, IEEE 802.15.4 and …
Security, Discovery, Application - Allseen Alliance, OIC, IIC, Google Thread, Zigbee,
IEEE P2413, OneM2M
Still much confusion
Hubs - SmartThings, Vera, Insteon, Ninja, Homey, Apple
Data Where is the data? Device, Hub, Local, Cloud, Enterprise, Hybrid
Security and Device Mgt
Who sees what you have? How do you add? How do you remove? Who can do what?
Who can see what? How do you upgrade? How do you monitor? UMA
Orchestration Tools –
ESB, BPM, Rules Engine, IFTTT, other ?
Where is the control/Orchestration? Cloud, Dedicated Device, Cell Phone?

16. Government
Responsive Infrastructure, Water and Air Quality, Proprioception, Early Warming
Education

17. Healthcare IOT
Health Data can revolutionize
and improve our lives dramatically

19. IoT Security Issues
• Authentication - How do you know the device or user is who they say they
are?
• Authorization - What can that user / device do?
• Logging - How do we monitor?
• Update - How do we upgrade?
• Encryption - Always, sometimes, how?
• Enforcement Points - Security distributed?
• Policies - Establishing automation (UMA) for groups of people or devices
• API - API keys? More?
• Data - Field level security?
• Privacy - Who can see?

20. IoT Security State of Affairs
 Consumer - Terrible, Terrible, Terrible
 No Authentication, Frequently no encryption
 No automated upgrading
 No control over who can see or do what – Fine Grained
Authorization
 Enterprise - Somewhat better
 Some devices auto upgrade
 Some devices have fine grained authorization
 Most devices have encryption data in motion, some for data at rest

21. IoT Integration Issues
• Different Communication protocols
• APIs, SDKs for mobile or servers, Cloud Services, Device level Services, Hub
Services.
• How to scale?
• Who owns the device?
• Privacy
• Authorization
• Which Orchestration Tools or Products?
Today’s Reality – Things don’t work together

22. UI
IOT Reference Architecture
Device
API MgtDev Mgt
Service Bus BPM
BigData
Long Term
Analysis
Activity Mgt
Cloud
CEP
Cloud Orchestration/Integration
Com
m
Prov
ider
OS
Application
ESB, Security
OS
ESB, IM, PEP
Data Infrastructure
Hub
Orchestration
Integration
Rules Engine
Data
Dev Mgt
Rules Engine
User Dashboard
IoT Mgt
Dashboard

23. EDA Publish / Subscribe Mesh Network
IoT
IoT
IoT
IoT
IoT
IoT
IoT
IoT
IoT
Router1
Router2
No Single Point of Failure / Like the Internet
Functionality = Combination of all Services
Mesh1
Mesh2 Mesh3
IoT

24. Cloud Control and Aggregation
Mesh1
The Cloud
Mesh2
Customers
Employees

25. Far Future Mars, Autonomous Driving, Autonomous Robots,
Virtual Reality, Intelligence and Customization

26. IoT Use Cases
• Car Manufacturer
• Construction Company

27. The
Connected
Car - Tesla

28. IoT UseCase – Connected Car - Tesla
• Tesla
– 60% employees software engineers
– Integration of hardware key
– User Experience Important – Tesla redesigned the car from the ground up
– Even other electric cars basically look like an ICE car. Not fully integrated.
– Feedback to Tesla
• Tesla Connected Car PROVES the case 98-99% customer satisfaction 2 years in a row
• Ability to upgrade truly amazing
• Smartness of the car astonishes
Tesla did more than build an electric car. They have created disruption in:
– Car integration
– Safety – broke previous safety ratings
– Performance – faster than any production car in the world
– Service – upgrades over the air, remote service, no maintenance required
– Smartness – knows where to go, how high to go, what temperature, charges anywhere
– IOT – connected all the time, data streaming back to the factory

29. Connected Car - Functionality
– All hardware systems of the car integrated with digital platform to control, monitor, automate, monitor
• Eventually leading to self-driving car
– Integrated Apps in Car - Calendar, GPS, Energy, Settings, Entertainment, Phone, Climate, Profiles
• Smart Car - knows when to lift suspension, when to ask me where to go, when to climatize the car
– Always Connected - monitor, find, pre-condition, secure
– Unattended Upgrade - Feature improvement, Service Improvements
– Feedback to Manufacturer
• Data used to improve service and design decisions, normal use, crash, ...
• Data used to optimize function, improve capabilities
• Easy bug report
– External Apps - Tesla App iPhone, Android, iWatch...
– External API - Open API
– 3rd party integration - TeslaApps, Logging and Analysis companies

30. Connected Car
API Mgt Dev Mgt
Upgrade
Cust Svc Service Bus
Design
BPM
BigData
Long Term
Analysis
Activity Mgt
Service Bus
Polling LoggingEvents
Brakes
Brakes
Brakes
Brakes
Console
Phone
Watch
3rd Party App /
Device3rd Party App /
Device3rd Party App /
Device
Brakes
Hi Priority
Planning
Lo Priority Apps
Cell
Ven Cloud
CEP - Service
The
Car
Car
Com
pany

31. IOT Use Case – Connected Construction
❖ Management of worksites is difficult. Numerous
tools and people are needed and scheduling the
expensive tools, people and work can be difficult. Tool
breakdowns, changing work plans lead to wasted time
and increased costs
❖ IoT the tools, track their usage and location, help
contractors manage, track their expensive equipment
and plan for their use better

32. IOT Use Case – Connected Construction
–Tools are instrumented, some with replaceable NFC, some with
active IoT to control, monitor, automate
–Cars, trucks, equipment of all sorts even down to hammers can
be actively tracked with bluetooth and cell phones or NFC
technology
–Integrated Apps on worksite and dedicated devices to collect
information – progress, where things are, requesting tools or
services
–Unattended Upgrade - Feature improvement, Service
Improvements
–External API - Open API to encourage integration by 3rd parties
–Planning tools to help coordinate complex tool needs and
people needs

33. Connected Construction
API MgtDev Mgt
Cust Svc
Service Bus
Design
BPM
BigData
Long Term
Analysis
Activity Mgt
Phone
Vehicles
Tools
Hi Priority PlanningLo Priority
Cloud
CEP
Building Sites
Vehicles
Vehicles
Phone
Phone
Tools
Tools
Tools
Data Gather
DeviceData Gather
Devices
Wharehouse
Wharehouses
Tools
Data Gather
Device
Contractors
Design Contractor
Planning
Tool
Connected Construction

34. Thanks4Listening
My twitter: @john_mathon
My blog: CloudRamblings.me
Email: John.Mathon@yenlo.com

35. IoT Reference Architecture - Building / Factory
1.Devices
a. Reliable, Secure
b. Hard Connection
c. Device Profile Known
2.Data Caching at local sites
3.Sophisticated Analysis
4.Optimization
5.Diagnosis / Failure Warning
6.Eventing
7.Device Management
8.Integration to Finance,
Accounting, Security
1.Purposes
a. Energy - HVAC, Lighting
b. Automation – Cost reduction
c. Security
d. Quality Engineering
Very High Criticality
Sophisticated Integration not a
problem
May be willing to accept non-
standard if superior security,
functionality

36. IIoT Best Practices for Enterprise
Build a Great Device
❖Security
❖Encrypt Data at rest and in
motion
❖Allow fine grained control
of authorization around
controls and data visibility
❖Provide automated
upgrade service
❖Ease of Use
❖Provide multiple UI
mechanisms for cell phones,
web, apis and visually on the
device itself if it makes sense
❖Data
❖Provide Device
Management functionality
including ability to wipe
device, upgrade and
configure through Dev
Management APIs
❖Power Management, Failure
Detection
❖Must warn well in advance,
Send still alive message and
detect failures, tampering
❖APIs
❖Provide APIs to everything
as Enterprises can build
integration

37. IoT Reference Architecture - Employee
1.Devices
a. Secure
b. Device Profile Known
c. Size / Portability
2.Diagnosis / Failure Warning
3.Flexibility to support small
variety of devices
4.Eventing
5.Device Management
6.Integration with Automation
Systems, Sales, Marketing,
Management, Content
Management Systems
1.Purposes
a. Productivity of Employees
b. Convenience
Medium Criticality
Some Integration may be done

38. IoT Reference Architecture - Customer
1.Devices Key Functionalities
required
2.Flexibility to support wide
variety of devices
3.Eventing
4.Store Data
5.Analytics Critical
6.Discovery
7.Good UI
8.Integration with Automation
Systems, Sales, Marketing,
Management, Content
Management Systems
1.Purposes
a. Create Stickiness
b. Create Value for Customer
c. Inexpensive
Application dependent Criticality
High Integration Expected

39. IoT Reference Architecture - OEM
1. Devices
a. Key Functionalities
required
2. Flexibility to support wide
variety of devices
3. Eventing
4. Store Data
5. Analytics Critical
6. Discovery
7. Good UI
8. Integration with Automation
Systems, Sales, Marketing,
Management, Content
Management Systems
1.Purposes
a. Create Stickiness
b. Create Value for Customer
c. Inexpensive
High Criticality Criticality
High Integration Expected

40. Event Driven Computing New Era
Platform 3
“How do you share information between users and applications
in a connected Social IoT Mobile world?”
Social IoT
Mobile
Apps
IoT and
Mobile Mgt
API
Mgt and Reuse
BigData
Mediation / Broker
Micro
Services
Analytics
PaaS/DevOps
Security
Perf Mgt Scaling

41. IoT End to End Needs
Middle ServicesCustomer Device
OS
Application
Security
Communication / Power Mgt
Visualization / APIVisualization
OS
Security / PolicySecurity
OS
Visualization / API
Data Stream / Storage / Mgt
Eventing/Analysis/Optimize
Orchestration / Integration
Eventing/Analysis/Optimize
Interaction Pattern

42. Connect the World

43. We help our
customers
become a
Connected
Business

44. Enterprise App Store
API Management SaaS Adoption
Executive Dashboards
PaaS
Mobile Apps
Open Source Adoption
SOA
Cloud Adoption and Automation
Federated Identity
Social Networking
Mobile BYOD
Big Data and Analytics

45. Systems of Systems Functional Requirements