Social Media Club Seattle Education Series
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Social Media Club Seattle Education Series

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This presentation on Location Based Social Mobile applications and Small Businesses was presented by @jkimlosangeles at Social Media Club Seattle

This presentation on Location Based Social Mobile applications and Small Businesses was presented by @jkimlosangeles at Social Media Club Seattle

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Social Media Club Seattle Education Series Social Media Club Seattle Education Series Presentation Transcript

  • Location Based Social Mobile Applications
    SMC Education Series
    Feb 10
  • 2
    Something to think about….
    Other trends? Paper?
    What happens to spend?
    What happens next?
  • Social media is shaping buying decisions in the real world…
    Physical world commerce is massive
    • 90-95% of commerce occurs in physical world locations. Difficult to find digital channel for everyday life – buying gasoline, dinner with friends, date night at the movies.
    Consumers are open to influence
    • Consumers want to be influenced. They ask questions .
    Consumers are always connected to social networks
    • 60%+ of U.S. mobile web traffic goes to social networks.
    They rely on online tools and social media to make purchase decisions (even at the retail store)
    • 70%+ of Americans leverage before making purchases (24% even research shampoo!).
    • 49%+ of “connected customers” made a purchase based on recommendations from a social networking site.
    • 51% of shoppers used mobile device during ‘09 Christmas.
  • Who doesn’t own an iPod?
  • Think about this: iPhone Dwarfs iPod
  • Think about this: mobile to dwarf searches
    8B US searches in August
    7B iPhone PVs Per Month
  • Primer: Location vs. Place
  • Precision matters
    Primary values:
    What am I learning about myself?
    What does it mean to others?
    How can this data make my everyday life more fun or make information to me more relevant?
  • So what’s the deal with checking in?
    How can this data make my everyday life more fun or make information to me more relevant?
    What does it mean to others?
    What can I learn about myself?
    Did you know people go to Ipanema Grill for lunch after going to Seattle Art Museum
  • So why should local businesses care?
    People are voting with their feet
    They are creating media
    This is the opportunity to drive:
    • Activation
    • Virality
    • Compulsion
    10
  • What should they do about it?
    Experiment!!!
    • Activation: How do I get consumers to check-in?
    • Virality: How do I get consumers to share something about my place?
    • Compulsion: How do I keep customers coming back?
  • 12
    Activation and Virality in Action:
    Whoa! We love you too!