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On the Edge Manchester 2013

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Joanne Price
Joanne Price

My presentation from On the Edge Manchester on how to create the perfect digital content strategy

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RECIPE  FOR  THE   PERFECT   CONTENT   STRATEGY            JUST  ADD  CREATIVITY!  
THE  BEST  RECIPES  ARE  BORNE  FROM  CREATIVE  GENIUS  
AND  AN  END  GOAL   THEY  ALSO  NEED  STRUCTURE  
DATA   IDEAS   PLAN   ACTION   RESULTS  
STEP  1  >  DATA  
0% 5% 10% 15% 20% 25% 30% 13-18 19-24 25-34 35-44 45-54 55-64 65+ Audience Split By Age SOCIAL  DATA     SEARCH,  SOCIAL,   SURVEYS  ETC  
PERSONAS   MR  &  MRS   THOMPSON   TIME  RICH   DISPOSABLE  INCOME   BUSINESSMAN   MR  &  MRS   ASHWORTH   TIME  POOR  AS  BOTH   WORK   INVESTING  FOR   CHILDREN   MRS  BARNES   INHERITED  WEALTH   INVESTOR.  
STEP  2  >  IDEAS  
SETTING   THE  SCENE   FOR   CREATIVITY  
BE  RELAXED  
THERE’S  NO  SUCH  THING   AS  A  BAD  IDEA   IT’S  WHERE  THE  GOOD  IDEAS   STEM  FROM  
GOOGLE  SUGGEST  
SEMANTICS  
STEP  THREE  >  PLAN  
STEP  4  >  ACTION  
MAKE  FRIENDS  WITH  THE  RIGHT  PEOPLE  
 STEP  5  >  RESULTS  
THE  PROOF  OF  THE  PUDDING  IS  IN  THE  EATING  
GOOGLE  DOCS  
GOOGLE  ANALYTICS  
RANKINGS  
DO  IT  ALL  AGAIN  
Joanne  Price   Zazzle  Media   @JO_PRICEY   WWW.ZAZZLEMEDIA.CO.UK   JOANNE.PRICE@ZAZZLEMEDIA.CO.UK   DOWNLOAD  IT  >  SLIDESHARE   READ  IT  >  THE  ZAZZLE  BLOG   THANKS.  

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