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RECIPE	  FOR	  THE	  PERFECT	  CONTENT	  STRATEGY	  	  	  	  	  	  JUST	  ADD	  CREATIVITY!	  
THE	  BEST	  RECIPES	  ARE	  BORNE	  FROM	  CREATIVE	  GENIUS	  
AND	  AN	  END	  GOAL	  THEY	  ALSO	  NEED	  STRUCTURE	  
DATA	  IDEAS	  PLAN	  ACTION	  RESULTS	  
STEP	  1	  >	  DATA	  
0%5%10%15%20%25%30%13-18 19-24 25-34 35-44 45-54 55-64 65+Audience Split By AgeSOCIAL	  DATA	  	  SEARCH,	  SOCIAL,	  SURV...
PERSONAS	  MR	  &	  MRS	  THOMPSON	  TIME	  RICH	  DISPOSABLE	  INCOME	  BUSINESSMAN	  MR	  &	  MRS	  ASHWORTH	  TIME	  PO...
STEP	  2	  >	  IDEAS	  
SETTING	  THE	  SCENE	  FOR	  CREATIVITY	  
BE	  RELAXED	  
THERE’S	  NO	  SUCH	  THING	  AS	  A	  BAD	  IDEA	  IT’S	  WHERE	  THE	  GOOD	  IDEAS	  STEM	  FROM	  
GOOGLE	  SUGGEST	  
SEMANTICS	  
STEP	  THREE	  >	  PLAN	  
STEP	  4	  >	  ACTION	  
MAKE	  FRIENDS	  WITH	  THE	  RIGHT	  PEOPLE	  
 STEP	  5	  >	  RESULTS	  
THE	  PROOF	  OF	  THE	  PUDDING	  IS	  IN	  THE	  EATING	  
GOOGLE	  DOCS	  
GOOGLE	  ANALYTICS	  
RANKINGS	  
DO	  IT	  ALL	  AGAIN	  
Joanne	  Price	  Zazzle	  Media	  @JO_PRICEY	  WWW.ZAZZLEMEDIA.CO.UK	  JOANNE.PRICE@ZAZZLEMEDIA.CO.UK	  DOWNLOAD	  IT	  >	...
On the Edge Manchester 2013
On the Edge Manchester 2013
On the Edge Manchester 2013
On the Edge Manchester 2013
On the Edge Manchester 2013
On the Edge Manchester 2013
On the Edge Manchester 2013
On the Edge Manchester 2013
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On the Edge Manchester 2013

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My presentation from On the Edge Manchester on how to create the perfect digital content strategy

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Transcript of "On the Edge Manchester 2013"

  1. 1. RECIPE  FOR  THE  PERFECT  CONTENT  STRATEGY            JUST  ADD  CREATIVITY!  
  2. 2. THE  BEST  RECIPES  ARE  BORNE  FROM  CREATIVE  GENIUS  
  3. 3. AND  AN  END  GOAL  THEY  ALSO  NEED  STRUCTURE  
  4. 4. DATA  IDEAS  PLAN  ACTION  RESULTS  
  5. 5. STEP  1  >  DATA  
  6. 6. 0%5%10%15%20%25%30%13-18 19-24 25-34 35-44 45-54 55-64 65+Audience Split By AgeSOCIAL  DATA    SEARCH,  SOCIAL,  SURVEYS  ETC  
  7. 7. PERSONAS  MR  &  MRS  THOMPSON  TIME  RICH  DISPOSABLE  INCOME  BUSINESSMAN  MR  &  MRS  ASHWORTH  TIME  POOR  AS  BOTH  WORK  INVESTING  FOR  CHILDREN  MRS  BARNES  INHERITED  WEALTH  INVESTOR.  
  8. 8. STEP  2  >  IDEAS  
  9. 9. SETTING  THE  SCENE  FOR  CREATIVITY  
  10. 10. BE  RELAXED  
  11. 11. THERE’S  NO  SUCH  THING  AS  A  BAD  IDEA  IT’S  WHERE  THE  GOOD  IDEAS  STEM  FROM  
  12. 12. GOOGLE  SUGGEST  
  13. 13. SEMANTICS  
  14. 14. STEP  THREE  >  PLAN  
  15. 15. STEP  4  >  ACTION  
  16. 16. MAKE  FRIENDS  WITH  THE  RIGHT  PEOPLE  
  17. 17.  STEP  5  >  RESULTS  
  18. 18. THE  PROOF  OF  THE  PUDDING  IS  IN  THE  EATING  
  19. 19. GOOGLE  DOCS  
  20. 20. GOOGLE  ANALYTICS  
  21. 21. RANKINGS  
  22. 22. DO  IT  ALL  AGAIN  
  23. 23. Joanne  Price  Zazzle  Media  @JO_PRICEY  WWW.ZAZZLEMEDIA.CO.UK  JOANNE.PRICE@ZAZZLEMEDIA.CO.UK  DOWNLOAD  IT  >  SLIDESHARE  READ  IT  >  THE  ZAZZLE  BLOG  THANKS.  
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