On the Edge Manchester 2013
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On the Edge Manchester 2013

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My presentation from On the Edge Manchester on how to create the perfect digital content strategy

My presentation from On the Edge Manchester on how to create the perfect digital content strategy

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On the Edge Manchester 2013 On the Edge Manchester 2013 Presentation Transcript

  • RECIPE  FOR  THE  PERFECT  CONTENT  STRATEGY            JUST  ADD  CREATIVITY!  
  • THE  BEST  RECIPES  ARE  BORNE  FROM  CREATIVE  GENIUS  
  • AND  AN  END  GOAL  THEY  ALSO  NEED  STRUCTURE  
  • DATA  IDEAS  PLAN  ACTION  RESULTS  
  • STEP  1  >  DATA  
  • 0%5%10%15%20%25%30%13-18 19-24 25-34 35-44 45-54 55-64 65+Audience Split By AgeSOCIAL  DATA    SEARCH,  SOCIAL,  SURVEYS  ETC  
  • PERSONAS  MR  &  MRS  THOMPSON  TIME  RICH  DISPOSABLE  INCOME  BUSINESSMAN  MR  &  MRS  ASHWORTH  TIME  POOR  AS  BOTH  WORK  INVESTING  FOR  CHILDREN  MRS  BARNES  INHERITED  WEALTH  INVESTOR.  
  • STEP  2  >  IDEAS  
  • SETTING  THE  SCENE  FOR  CREATIVITY  
  • BE  RELAXED  
  • THERE’S  NO  SUCH  THING  AS  A  BAD  IDEA  IT’S  WHERE  THE  GOOD  IDEAS  STEM  FROM  
  • GOOGLE  SUGGEST  
  • SEMANTICS  
  • STEP  THREE  >  PLAN  
  • STEP  4  >  ACTION  
  • MAKE  FRIENDS  WITH  THE  RIGHT  PEOPLE  
  •  STEP  5  >  RESULTS  
  • THE  PROOF  OF  THE  PUDDING  IS  IN  THE  EATING  
  • GOOGLE  DOCS  
  • GOOGLE  ANALYTICS  
  • RANKINGS  
  • DO  IT  ALL  AGAIN  
  • Joanne  Price  Zazzle  Media  @JO_PRICEY  WWW.ZAZZLEMEDIA.CO.UK  JOANNE.PRICE@ZAZZLEMEDIA.CO.UK  DOWNLOAD  IT  >  SLIDESHARE  READ  IT  >  THE  ZAZZLE  BLOG  THANKS.