An overview of the Professional Golf Management program at Allegany College of Maryland for students who would like to pursue a career in golf.

1. Allegany
College of
Maryland
Professional
Golf
Management
Golf management education for
tomorrow’s professional

2. About

3. About
• Allegany College of Maryland is located in
Cumberland, Maryland
• Two program options:
– Two year Associates degree in Hospitality
Management with a PGM option
– One year certificate in PGM
• Golf Team is a member of the Maryland
JUCO Athletic Conference

4. Investment
Comparison

5. Investment
comparison
Option Degree Cost
Total cost with
PGA Membership
PGA Apprenticeship only NA $10,000 $10,000
Golf Specific Academies NA $34,000 $44,000
Four-year non-PGA PGM Yes $80,000 $90,000
Four-year PGA PGM Yes $125,000 $125,000
ACM + Transfer Yes $62,000 $72,000
Allegany College of Maryland’s PGM program…It’s the best value in golf
education!
Source: Data compiled from industry averages.
By attending ACM and then transferring, you’re not only receiving a degree, but you’ll
develop the education needed to pursue your PGA or LPGA membership!

6. Program Courses

7. Program Courses
Students required to take additional general education courses.
First Semester
•Golf Operations I
•Golf Mechanics & Teaching I
•Intro to Hospitality
Second Semester
•Golf Operations II
•Competition Management
Third Semester
•Golf Operations III
•Golf Mechanics & Teaching II
•Hospitality Supervision
Fourth Semester
•Golf Club Fitting & Repair
•Hospitality Marketing
Internship I Internship II

8. Golf Operations

9. Golf Operations I
• This course will cover:
o Customer service
o Personnel management
o Business planning and goal setting
It is 6-7 times more costly to attract a new customer
than it is to retain an existing customer.
Source: White House Office of Consumer Affairs:
http://www.whitehouse.gov/

10. Golf Operations II
• This course will cover:
o Golf shop management
o POS systems
o Tee sheet management
o Merchandising
o Membership sales and marketing
Total economic impact generated by golf in 2011:
$176.8 billion
Source: http://golf2020.com/media/31624/2011_golf_econ_exec_sum_sri_final_12_17_12.pdf

11. Golf Operations III
• This course will cover:
o Practice range management
o Golf car fleet management
o Caddie management
o Teaching academy and practice facility
ownership and operation
Practice Ranges & Alternative Facilities generated $907.1million
in total revenue in 2011.
Source: http://golf2020.com/media/31624/2011_golf_econ_exec_sum_sri_final_12_17_12.pdf

12. Golf Mechanics &
Teaching

13. Golf Mechanics &
Teaching I & II
• This course will cover:
o Swing principles
o Ball flight laws
o Hands on teaching simulations
o Teaching, coaching, training, and motivational
techniques
o Needs of special populations
o Instructional program development and
management

14. Competition
Management

15. Competition
Management
• This course will cover:
o Planning and execution of golf tournaments,
outings, and member events
o USGA Rules of Golf and Handicapping
System
According to We Are Golf, the golf industry is responsible for $3.9 BILLION in
charitable giving per year!
Source: http://wearegolf.org/charity/contributions/

16. Golf Club Fitting
& Repair

17. Golf Club Fitting &
Repair
• This course will cover:
o Golf club performance factors
o Golf club fitting diagnostics and suggestions
o Basic club repair, including but not limited to,
regripping, reshafting, changing loft and lie
angle, and swing weight
In 2011, Americans spent
$5.6 billion on golfer supplies.
Source: http://golf2020.com/media/31624/2011_golf_econ_exec_sum_sri_final_12_17_12.pdf

18. Hospitality

19. Introduction to
Hospitality
• This course will cover:
o An overview of the history, organization,
opportunities, challenges, trends and
developments facing the industry today
Hospitality is the world’s fastest growing industry and will add one new job
every 2.5 seconds.
Source: http://www.emich.edu/sts/hrm/hospitality.htm

20. Hospitality
Supervision
• This course will cover:
o Supervision, leadership, staffing, performance
evaluations, delegation, and diversity within
the hospitality industry
In the hospitality industry, you can not only move into a variety of different
positions with your employer, but you can move your way up into management
positions very quickly as well!

21. Hospitality
Marketing
• This course will cover:
o Determining core business functions
o Performing a S.W.O.T. analysis
o Understanding PR and advertising within the
hospitality industry
Did you know that the LPGA Tour has put its player’s Twitter handles
on caddie bibs?
Source: http://www.golfchannel.com/news/golftalkcentral/lpga-putting-twitter-info-caddie-bibs/

22. Internships

23. Internships I & II
• Designed to provide real world training to
enhance student experience
• Each consists of a three month period
(late May - late August) at a golf industry
facility
• Internships may be completed at any golf
facility, with approval
Internships are a great way to get hands-on experience in all of the aspects of
the golf industry that interest you!

24. Career Paths

25. Career Paths
Golf Operations
•General Manager
•Director of Golf
•Head Professional
Golf Instruction
•Teaching Academy
Owner/Operator
•Director of Instruction
•Teaching Professional
Golf Sales &
Marketing
•Membership Director
•Marketing Director
•Golf Event Sales Manager
Golf Equipment
•Golf Equipment/Apparel
Sales Rep
•Golf Retail Store Manager
•Golf Club Fitter/Tech Rep
Golf Associations
•Association/Tournament
Administrator
Golf Organizations
•Executives/Management

26. Golf Team

27. Golf Team
• The ACM Golf
Team is a
member of the
Maryland Junior
College Athletic
Conference
• Team Accolades
o Region XX
Champions, 2013
o Division II
National
Championship
Participant, 2013

28. Other Information

29. Other Information
• Articulation with California University of PA
• How to become a PGA or LPGA Member
o ACM PGM has no affiliation with the PGA of
America or the LPGA
o We do however work with individuals in
helping them understand the process of
pursuing PGA or LPGA membership, and
equip students with knowledge needed in
these programs
Allegany College of Maryland PGM does not guarantee membership in the PGA of America or LPGA.

30. Learn More

31. Learn More
• Visit Allegany College of Maryland online:
www.allegany.edu/pgm
• Follow the ACM PGM blog:
www.acmpgm.wordpress.com
• Contact Program Coordinator Josh
Leibfreid: jleibfreid@allegany.edu
Allegany College of Maryland | Cumberland, Maryland | www.allegany.edu