This document provides a summary of a summer training project presentation on customer awareness and preferences regarding the Skoda Yeti vehicle. It includes sections on the automotive industry overview from 1984-present, details about Torque Automotive Pvt. Ltd (the company), literature reviews on related topics, a SWOT analysis of the Skoda Yeti, research methodology used, and analysis of customer survey results. The survey looked at factors influencing vehicle purchases, awareness and opinions of the Skoda Yeti, and ratings for attributes like looks, comfort, and ease of maintenance.

1. A SUMMER TRAINING PROJECT PRESENTATION
ON
COSTOMER AWARENESS AND PREFERENCE ABOUT SKODA
YETI
AT
TORQUE AUTOMOTIVE PVT. LTD
SUBMITTED TO :
GUJARAT TECHNOLOGICAL UNIVERSITY
: - PREPARED BY : -
BINI T KOTHARI
UNDER THE GUIDANCE OF :
KRI SHNA JOSHI

2. INDUSTURY OVERVIEW
Pre 1984 period: In this era cars were considered a luxury product, government had
full control over the production, Manufacturers were given the license to produce a
predetermined quantity, and expansion was restricted by government. In this period
market was dominated by six licensed manufacturers: TELCO, Ashok Leyland,
Mahindra & Mahindra, Bajaj Auto, Hindustan Motors, and Premier Automobiles.
1985 – 1990: In this period Maruti Udyog was formed with the joint venture between GOI
and Japanese major Suzuki. This led to give a better choice to the consumers in India.

3. INDUSTURY OVERVIEW
1991 – 2000: Economic liberalization started in 1991 in India which later on helped to delicense the
passenger car segment in 1993. Hero Honda emerged as a major player in two wheeler segment. In this
era a much sophisticated and unregulated automobile market started growing with the help of new
foreign technology and huge investment made by international player, as the competition increases
advanced technology was introduced to be competitive in market. A large chunk of money was spent on
increasing the service presence so as to support on road vehicles. Auto finance also started as a key
factor to affect the demand for the vehicle.
Post 2000: As the competition increases the government also helps the industry by removing
quantitative restriction and allowing 100 % FDI in Automobile industry. It also gave helping hand to
various Local manufacturers who initiated production of Vehicle.
Manufacturers focused on improving the output keeping in mind Quality and environment prospects.

4. COMPANY OVERVIEW
Torque Automotive Pvt. Ltd. started its journey in 2002, having one showroom and
one service centre. Torque has today grown to be one of the leading Skoda dealership
network in the western region having state of the art facilities in all major cities of Gujarat.
Our hard work has brought us many awards from Skoda Auto India Pvt. Ltd. (such as, ‘Best
marketing performance in 2007’, ‘Best dealer of the year in 2008’ and “Highest sales
achievement in 2009’), awards that come as a confirmation of our growth and commitment
towards our customers.
Torque Group has been operating in the automobile business with world’s leading premium
brands through across the state of Gujarat. The Torque Group Gujarat strategy
encompasses significant investments in branding, marketing, exclusive dealerships and
after sales service for the upcoming years. The group has employee strength of over 450
people with the lowest attrition rate in the industry. Torque Group's success is principally
attributed to the large set of satisfied employees and its customer centric approach.
Customer service is at the centre of all the activities across at all levels in the Group.

5. COMPANY OVERVIEW
Business type :-Private
Industry :-Automobile
Established in :-2002
Sales volume :-500 cars/year (approx)
Employees :-450
Revenue :-2 cores (approx)
Head quarter :-Vadodara, Gujarat, India
Parent :- Skoda Auto India
Key people :-Mr. Satish Bhungaliya (Owner/Director),
Mr. Emish Mali (General Manager)

6. HUMAN RESOURCE DEPARTMENT
HR ACQUISITION
1. Recruitment
2. Campus Recruitment
3. Laterals Entry
HR DEVELOPMENT
1. Training
PERFOMANCE AND COMPENSATION
Performance Appraisal
Motivation
EMPOWERMENT AND PARTICIPATION

7. FINANCE DEPARTMENT
Recorder (accounting) of all Financial Transactions
Reporting of Financial Performance
Arranging long and short term funds – Capital and Debt
Working Capital Management
Compliance of tax and other corporate laws
Risk Management
Controllership function
Audit coordination
Investor Relations

8. MARKETING DEPARTMENT
The need for advertising was felt by Torque Automotive in 2006-07
when they had to project the transformation that has occurred within
Torque Automotive , but as yet not communicated to the public. They
came up with a product related Ad campaign and a Corporate campaign.
Their aim was to let their target audience perceive their brand as
International, Innovative and Speedy, which has always been their core
brand value. At the All India PR awards 2007 conducted by the Public
Relations Society of India (PRSI). Torque Automotive won the second
prize for their corporate campaign. They gave a prelude to the campaign
by exhibiting their product range and their field of pioneering.
Also a television commercial was aired in 2007. The commercial
was made in two languages- Hindi and Gujarati. It was broadcast on
mainline news channels for wider coverage. There were translates placed
at airports for greater visibility.

9. MARKETING DEPARTMENT
TORQUE AUTOMOTIVE - THE BRAND:
“ENGINEERING YOUR TOMMOROWS” has been Torque
Automotives Brand promise. The tag line finds expression at two levels:
on the hard core strategy level, that is the sum total of the essential
values of vehicle technology-safety, comfort, economy and ecology; on
the inspirational level, it denotes a warm and caring relationship with
each stake holder in a unique way.

10. LITERATURE REVIEW
(Consumer Behaviour and IMC Source:- The Isfahan Journal of
Management Research - Vol.5 No.11, Nov 2006).The necessity for
studying consumer behaviour arises because of the fact that busi.org have to
operate, survive and progress in a highly dynamic economy where change is the
rule, not the exception. The change may be sudden and extensive, or may be slow
and almost imperceptible. Some of the important forces of change may be the
changes in technology, changes in population and income distribution, changes
in taste of consumers and their buying behaviour, changes in competition,
Changes in government policies, etc. These changes often give rise to
innumerable problems and throw countless challenges to the marketers.
Consumer buying behaviour refers to the buying behaviour of the ultimate
consumer. A firm needs to study the buying behaviour because the buyers
reactions to a firms marketing strategy have a great impact on firms success.

11. LITERATURE REVIEW
A study of Customer Awareness in Maharashtra
Prin. L. N. Welingkar Institute of Management Development and Research
The aim of the study is to understand the behaviour of the customer in the state
of Maharashtra which is one of the most developed states of India. The study is
being carried out to understand the customer awareness on environment friendly
car (EFC). The objective of the study is to understand the awareness levels and
create awareness of the EFC so that the efforts of the manufacturing the green car
will be achieved. SPSS version 17.0 has been used for analysis of the data. 500
respondents have been asked to fill in a questionnaire. The study has been done
keeping in mind gender and the academic qualification of the respondents. With
reference to the gender and the academic qualifications, it is observed that there
is no significant difference in the awareness levels with reference to the EFC.

12. LITERATURE REVIEW
(Ottman 1993 and M. J. Polonsky 1994) have studied that a majority
of people believe that green marketing refers solely to the promotion or
advertising of products with environmental characteristics.
J. Weeks (2008) studied that green buying choices can be complicated,
and green products often cost more than conventional alternatives.
Brower and Leon (1999) have urged the customers to take steps such
as driving fuel –efficient, low polluting cars, eating less meat and making their
homes energy efficient.
Rothe and Benson's (1974) notion of "intelligent consumption" and
Fisk's (1973) concept of "ecological imperatives" reflect the need to educate the
consumer to become aware of environmental problems and their relation to
his/her consumption patterns
Many believe that social marketing (A. R. Andreasen, 1994) can have a
major impact on the society’s myriad social problems. However, this impact can
be seriously compromised if the technology is applied incorrectly or to areas in
which is not appropriate. Consumers have more power than ever before

13. LITERATURE REVIEW
Leon G. Schiffman, (2004) has used intelligent agents to locate the
best prices for the products or services, bid on various marketing offerings,
bypass distribution outlets and middlemen, and shop for goods around the globe
and around the clock from the convenience of their homes.
To understand about the awareness of the consumers and their behaviours, in
depth, study has been done on the various literatures available in the area of
green marketing. From an empirical perspective, a substantial academic and
professional literature explores the areas like sustainable marketing, consumer
behaviour and green car and its response in the marketplace. The methodologies
of these studies vary widely but the major findings have been observed to define
the research objective The above literature review gives an in-depth idea on the
topic and it is also observed that not much work has been done in India in
reference to the environment friendly car and customer’s behaviour with
reference to the eco friendly cars.

14. SWOT ANALYSIS OF SKODA YETI
STRENGTHS
1. great driver visibility due to high driving position
2. well suited for off roads due to great handling capabilities
3. handy and convenient features to use
4. easy to drive in traffic and in city due to increased driver visibility
5. also known as Skoda Sandi in some markets
6. Skoda yeti has been awarded a 5-star safety rating by the euro ncap
WEAKNESS
1. skoda has not been penetrating into emerging economies as some of the other
competitors
2. slightly expensive product but hasn’t been able to capture the premium market as per
its potential

15. SWOT ANALYSIS OF SKODA YETI
OPPORTUNITY
1.collaborations with automobile entities to penetrate
deeper in the market through distribution and servicing
network
2. augmenting automobile market
3.attracting more middle income class customers
THREATS
1.Rapid technological innovations implemented in
upcoming cars
2. Intense competition from national car manufacturers
3.Intense competition in thesis market

16. REASEARCH METHADOLOGY
The basic method adopted in conducting the study is a
structured questionnaire .Questionnaire is administered on
the sample respondents. However there are certain cases
where personal interactive method is followed with
customers to find the satisfaction level.
A. Sampling Technique Convenience Sampling
B.Sampling Unit The Consumer and dealer of car in
Rajkot city
C. Sampling Size Consumer 100

17. PROJECT ANALYSIS
1) What do you think is more important to you before buying product.
Loyal towards Percentage of respondents
Brand/Company 67%
Dealers/ Service provider 33%
67%
33%
Loyalty
Company/Brand
Dealer/Service
provider
ANALYSIS:
As we can see that a large no. of people around 67% of our sample agreed to consider Brand as
important factor while purchasing any product. Still almost one third of Customers prefers to buy it
from a specific dealer rather than Brand.
torque Automotive being the oldest dealer of SKODA has gained a huge loyalty base because of its
presence in many residential Areas.

18. PROJECT ANALYSIS
2) Which factors do you consider while buying a car?
Purchase Influencing Factors % of respondents
Price 19%
Mileage 15%
ROI 10%
Resale 14%
Dealer network 14%
Service reach 16%
Others 13%
19.00%
15%
14.00%14%
10.00%
16.00%
13.00%
20.00%
18.00%
16.00%
14.00%
12.00%
10.00%
8.00%
6.00%
4.00%
2.00%
0.00%
Factors Influencing
Purchase
ANALYSIS:
As we all know India is a price sensitive country,
pricing of the product affects the buying decision of
a customer, a large no. of customers agree that the
presence of dealer network and resale value of
product is also one of the driving factors which
affect the buying decision of Cars.

19. PROJECT ANALYSIS
3) Please tick the appropriate reasons for your decision of purchasing SUV vehicle:
ANALYSIS:
Reasons for purchasing SUV have increased
now a days because customer want a powerful,
comfortable/spacious car as from the above
graph we can see that.
Reasons for purchasing SUV % of respondents
Safety 23%
Off-roading 17%
Comfortable/Spacious 21%
Powerful 24%
Style statement 9%
Others 6%
Reasons for purchasing SUV
23.00%
17.00%
21%
24.00%
9.00%
6.00%
30.00%
25.00%
20.00%
15.00%
10.00%
5.00%
0.00%
Reasons for
perchasing SUV

20. PROJECT ANALYSIS
4) How did you come to know about Skoda yeti?
ANALYSIS:
A large number of potential customers has not
even heard of YETI, a large number of
Customers came to know about Aria from
various websites and references which is not a
good things.
Awareness % of respondents
Reference 21%
Dealer 10%
Newspaper Ad 16%
Leaflets/Banners 17%
Demo activity 8%
Online 19%
Others 9%
25% 21%
20%
15%
10%
5%
0%
10.00%
16.00% 17%
8.00%
19.00%
9%
Awareness about YETI

21. PROJECT ANALYSIS
5) Feedback for yeti ?
Rating for Looks of yeti % of respondents
1 14%
2 30%
3 16%
4 13%
5 27%
ANALYSIS:
Looks is considered to be one of the most
important things while buying any SUV, After
interacting with so many customers and even
sales advisors, I realized that yeti lacks in giving a
sporty and attractive look. Though many of the
customers prefer the look of yeti, they considered
it as a brand identity of Skoda vehicle.
14.00%
30.00%
16%
27%
13%
Looks
1
2
3
4
5

22. PROJECT ANALYSIS
Rating for Comfort of yeti % of respondents
1 4%
2 2%
3 9%
4 24%
5 61%
ANALYSIS:
When a person is investing a huge amount to buy
SUV he definitely expects it to be a comfortable
vehicle, yeti customers are not just happy but
delighted with the comfort of yeti.
More than 80 percent people consider yeti as one
of the best vehicle when it comes to comfort.
70.00%
60.00%
50.00%
40.00%
30.00%
20.00%
10.00%
0.00%
Comfort
4.00% 2.00%
9.00%
24.00%
61%
1 2 3 4 5
Comfort

23. PROJECT ANALYSIS
Rating for Power of yeti % of respondents
1 9%
2 20%
3 25%
4 22%
5 24%
ANALYSIS:
Yeti with its engine has amazed so many people
but a large no. of people think that the power
output of yeti can further be increased.
25.00%
20.00%
15.00%
10.00%
5.00%
0.00%
9.00%
20.00%
Power
25.00%
22.00%
24%
1 2 3 4 5
Power

24. PROJECT ANALYSIS
Ease of maintenance of YETI % of respondents
1 12%
2 37%
3 23%
4 16%
5 12%
ANALYSIS:
Only owners feedback was taken for this
question, we can see that a large no. of customer
thinks that it’s not easy to maintain YETI, while
interacting with them I realized it’s not the
vehicle but the dealership which is causing them
problem. As it takes too long for them to get back
their vehicle, no pickup drop facility, Parts not
available with dealer, low level of product
knowledge to servicing staffs etc.
Ease of Maintainance
12%
37%
23%
16%
12%
1
2
3
4
5

25. PROJECT ANALYSIS
YETI FUEL EFFIENCY % OF RESPONDENTS
1 23%
2 16%
3 39%
4 6%
5 16%
ANALYSIS:
Fuel efficiency differs from person to person due
to driving habit, road and traffic conditions, fuel
quality, loading pattern and maintenance
practices so many of the customers are getting
average of 12 in city and 13 on highway while
some of them are getting 10 in city and 11 in
highway.
40%
35%
30%
25%
20%
15%
10%
5%
0%
23%
Fuel Efficiency
16%
39%
6%
16%
1 2 3 4 5
Fuel Efficiency

26. PROJECT ANALYSIS
COST % of respondents
1 22%
2 18%
3 22%
4 13%
5 25%
ANALYSIS:
A customer should always feel that he has made a
right decision by buying the car, as the price of
Yeti has been rising consistently due to increase
in tax and other things many people who bought
Yeti previously are very happy, but the current
buyer and potential customer thinks that the
vehicle is overpriced and they expect it to be
lowered down.
25%
20%
15%
10%
5%
0%
22%
18.00%
COST
22%
13%
25.00%
1 2 3 4 5

27. PROJECT ANALYSIS
ASTHETIC FEATURE % OF RESPONDENTS
3%
7%
11%
30%
49%
50%
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
3%
Asthetic features
7.00%
11%
30.00%
49%
1 2 3 4 5
Cosmetic features
ANALYSIS:
Yeti has done a tremendous job in adding features to yeti, the fit and finish of Yeti is
tremendous, as we can see that more than 75% of people are very happy with the
cosmetic features offered by yeti.
ANALYSIS:
Yeti has done a tremendous job in adding
features to yeti, the fit and finish of Yeti is
tremendous, as we can see that more than
75% of people are very happy with the
cosmetic features offered by yeti.

28. PROJECT ANALYSIS
LUGGAGE SPACE % OF RESPONDENTS
1 6 %
2 6%
3 29%
4 19%
5 40%
ANALYSIS:
Yeti has been provided with ample
space for luggage so almost every
customer was happy with that though
some owners who are using it as a cab
suggested that they could have given a
company fitted roof racks/ cargo
carrier.
Luggage Space
6.00%
6.00%
29%
19.00%
40.00%
1
2
3
4
5

29. PROJECT ANALYSIS
SAFETY FEATURE % OF RESPONDENTS
ANALYSIS:
Yeti is equipped with so many of the
safety features For other variants
mostly all the customers were satisfied
with the safety features offered. This
will be good for customer from safety
point of view.
1 8%
2 13%
3 24%
4 16%
5 39%
16%
13.00%
8%
24.00%
39%
0% 10% 20% 30% 40% 50%
5
4
3
2
1
Safety Features
Safety Features

30. PROJECT ANALYSIS
ANALYSIS:
Majority of people thinks that ABS/EBD is
one of the most important features of SUV
and Yeti. As is helps in controlling the
vehicle at the time of emergency while
driving at a high speed. Now days almost
all the vehicles are installing ABS in their
vehicle due to demand from customers
side.
6) Feature importance:
ABS/EBD % OF RESPONDENTS
1 8%
2 6%
3 23%
4 27%
5 37%
40%
30%
20%
10%
8% 6.00%
ABS/EBD
23.00%
27%
37%
0% ABS/EBD
1 2 3 4 5
ABS/EBD

31. PROJECT ANALYSIS
MORE THAN 2 AIRBAGS % OF RESPONDENTS
ANALYSIS:
Airbags are considered to be one of the
important passive safety features of any
car; many respondents think that two
Airbags are more than enough for any
vehicle while a large chunk of customers
are in favor of more than 2 airbags in
vehicle so as if there is any side impact
passengers sitting at back row also should
not have any injury.
1 24%
2 14%
3 20%
4 13%
5 29%
30%
25%
20%
15%
10%
5%
0%
More than 2 AIRBAGS
24%
14.00%
20.00%
13.00%
29.00%
1 2 3 4 5
> 2 AIRBAGS

32. PROJECT ANALYSIS
CRUISE CONTROL % OF RESPONDENTS
ANALYSIS:
Cruise control helps a driver to drive
vehicle at a constant speed without giving
acceleration to vehicle, it is a growing trend
in India but due to non-availability of good
roads and heavy traffics this feature is also
not of a much use.
1 33%
2 27%
3 13%
4 16%
5 11%
Cruise control
Cruise control
35.00%
30.00%
25.00%
20.00%
15.00%
10.00%
5.00%
0.00%
33.00%
27.00%
13%
16.00%
11.00%
1 2 3 4 5
Cruise control

33. PROJECT ANALYSIS
GLOVEBOX CHILLER % OF RESPONDENTS
1 7%
2 13%
3 33%
4 22%
5 25%
ANALYSIS:
Chiller Box is considered to be a must for
all high end class cars, as Yeti is meant for
long journey and family journey purpose; it
helps in keeping some drinks and chocolate
for children.
Even customers who are using Yeti for taxi
purpose thinks it’s an important feature
and it makes customer more comfortable
while going for long journeys.
35%
30%
25%
20%
15%
10%
5%
0%
7%
13%
Chiller Box
33%
22.00%
25.00%
1 2 3 4 5
Chiller Box

34. PROJECT ANALYSIS
ALLWHEEL DRIVE % OF RESPONDENTS
1 21%
2 9%
3 33%
4 20%
5 17%
ANALYSIS:
SKODA-AUTO has introduced 2 wheel
drive version of Yeti. Then Yeti was
launched in an All-wheel drive version
but not so many people are fond of all
wheel drive in India
21.00%
9.00%
33.00%
20.00%
17%
AWD
1
2
3
4
5

35. PROJECT ANALYSIS
ASTHETIC FEATURE % OF RESPONDENTS
1 15%
2 20%
3 27%
4 13%
5 25%
ANALYSIS:
SKODA-AUTO has introduced 2 wheel
drive version of Yeti. Then Yeti was
launched in an All-wheel drive version
but not so many people are fond of all
wheel drive in India
5
4
3
2
1
Reverse parking
sensor/camera
25.00%
20.00%
13.00%
15.00%
27%
0.00% 10.00% 20.00% 30.00%
Reverse parking
sensor/camera

36. PROJECT ANALYSIS
TWIN EXHAUST % OF RESPONDENTS
1 8%
2 7%
3 16.%
4 29%
5 40%
ANALYSIS:
Twin Exhaust helps to reduce engine
strain and helps engine to perform
better, it is also considered as an
accessory by customer to enhance the
looks of vehicle.
40%
35%
30%
25%
20%
15%
10%
5%
0%
8% 7%
Twin Exhaust
16.00%
29%
40.00%
1 2 3 4 5
Twin Exhaust

37. PROJECT ANALYSIS
7) Relative Brand Rating: please rank the vehicles as per your preference (1 being the best)
RELATIVE BRAND RATING % OF RESPONDENTS
YETI 17%
CAPTIVA 23%
ARIA 12%
OUTLANDER 26.5%
XUV500 21.5%
17%
23%
Rated as No. 1
12%
27.00%
21.00%
30%
25%
20%
15%
10%
5%
0%
Yeti Captiva Aria Outlander Xuv 500
Rated as No. 1
ANALYSIS:
Captiva and Outlander are being
considered as the top sought brand by
customers while Xuv is on third rank
followed by Yeti, Aria is not being
considered as a Family car as many people
consider it as a tourist vehicle. Yeti is being
ranked on an average position where many
people think that this is one of the best
product offering from SKODA-AUTO.

38. PROJECT ANALYSIS
8) How will you rate the service offered at TORQUE AUTOMOTIVE PVT. LTD dealerships:
(1 being lowest and 5 highest)
DEALERSHIP RATING % OF RESPONDENTS
ANALYSIS:
A large number of customers are not
happy with the service provided by
dealership, before/during and even
after the sale is done. Many of
customers are facing various issues
with vehicle due to negligence of
dealers.
1 48%
2 27%
3 9%
4 10%
5 6%
48.00%
Dealership rating
27%
9% 10.00%
6%
60.00%
50.00%
40.00%
30.00%
20.00%
10.00%
0.00%
1 2 3 4 5
Dealership rating

39. PROJECT ANALYSIS
9) Are you satisfied with the Information/Demo/Test drive given to you:
INFORMATION FROM SALES ADVISOR % OF RESPONDENTS
ANALYSIS:
We can see that around 57% of
people are not satisfied with the
demo/ test drive given to them,
the basic reason which I have
identified is lack of maintenance
of Test drive vehicle.
YES 57%
NO 43%
57%
43%
Information
Yes
No

40. FINDINGS
Torque motors do communication from their customers by the way of telephone.
Secondly they stand there employees to the place of the customer to take their feedback
They send their employees for the insurance paperwork, to take their car from their place to
the service station.
The main tool of the communication are face to face, telephone, and through message
remainders.
SKODA at the time of launching Yeti has taken help of various promotional tools and tried
to make an impact on customers mind, but after some time their focus started changing.
Due to low promotion Yeti has a very less awareness in Market; moreover SKODA has been
sceptical about the positioning of Yeti.
SKODA-AUTO is an extremely well established brand.
Further initiatives and efforts could see SKODA-AUTO at the very top for the entire range
of products dealing with high class comfortable vehicle.
Current owners are facing a lot of problem relating to service of vehicle and even with the
low availability of parts.
One of the main problem is that customer advisors directly focus on price rather than
showing them vehicle and its features.
Yeti has a huge potential in the market as almost all the current owners are well satisfied
with vehicle and its performance.
The biggest issue with yeti is its look which is not being accepted by customers.

41. SUGGETIONS
Though it’s not a big issue but we should try to make people more brand loyal than dealer loyal so that in case the dealer
chose to go with competitors product we should not lose our customer base.
Company can adopt a better value chain model so as to reduce the cost of product and price them which attracts a
customer and also profitable for seller. SKODA-AUTO with a network of more than 800 dealer across India has a good
presence; still company has a large scope in Tier 3 and Tier 4 cities.
SKODA should promote yeti as the segment to which Skoda is targeting for yeti are upper middle class or higher class
people who have a large no. of options available in the market. If people themselves are searching for vehicle and
current customers are referring yeti to potential customers than obviously there is a market pull for the product but due
to lack of awareness of product it’s not being converted in final sale.
A vehicle is designed after taking review from many people, and so many of qualified engineers and designers design in
keeping in mind various things. But I would suggest that a small modification in its front look can be done so as to make
it look different from a regular Skoda Car.
Almost all the current and potential customers are happy with the comfort of yeti; Skoda can promote its car keeping in
mind this point which can prove to be biggest differentiator from other vehicles.
Customers can be given guidance so as to give them a proper knowledge about the driving habit which will help them in
getting high average.
Many people are not aware of product because of which they feel it doesn’t worth the price its charging, we should give
them proper information regarding project.
Though the customers are very happy with the features given in Yeti but many of them are not happy with the quality of
plastic used as some of them are facing problem with low quality of plastic, this can be improved, some of them even
raised question on the excess no. of roof utility box provided which was not necessary in the vehicle.
Yeti provides enough space for luggage, though it can offer roof racks to customers while buying car at some discounted
price.

42. SUGGETIONS
An option to customers can be given who want to add additional airbags in car at the time of booking itself by paying additional
cost.
Due to low usage on Indian roads Cruise controls are not very much in demand, but we should try to create awareness about it, as
it’s very useful on highways, it helps to differentiate Yeti from other vehicles.
Fog Lamps is largely used feature of any vehicle, we should try to promote it as it helps in clear visibility.
Many people are still thinks that AWD is not necessary for them and it’s a less used feature but in Indian roads where roads are
uneven and at many places where there are no roads, it is a very useful feature, so people should be given proper knowledge about
this feature.
As Yeti is a big vehicle reverse parking camera/sensors help in parking vehicles, so people should be informed about this feature
and we should tell them about the advantage of this feature.
Yeti has 1900 cc engine and dual exhaust helps the vehicle to give a better performance, so dual exhaust is a must for Aria
irrespective of variants.
Yeti customers are totally a different segment, they should be given preference in servicing of vehicle, An Yeti servicing should not
take more than a day, dealership service centres should keep a track on the stock of parts of Yeti as many of customers keep on
waiting for parts for more than 2-3 months.
PRODUCT RELATED:
Yeti is being designed by Top designers of SKODA-AUTO keeping in mind the expectation and also the financial constraints, no
doubt it’s a master piece created by them. But as per my personnel opinion after interacting with costumers, I would like to suggest
some important concerns of customer
Positioning is one of the very critical aspects of any product, just by labeling the product as a crossover does not make it a
crossover. The brand should produce sufficient evidence that it belongs to a new breed.
Skoda should promote yeti as a large number of owners are happy with the product but due to low awareness the sale of yeti is low.

43. SUGGETIONS
Skoda should also take part in vehicle exhibition of premium cars which is organized by various organizations.
All the promotional offers/ discounts of month should be informed to dealers as soon as possible because a large number of
inquiries which is being made on first week of month are lost to competitor
DEALERSHIPS/ SERVICE RELATED
Sales Advisors should be motivated so as to sell Yeti.
Dealerships should give preference to yeti owners in service, not more than 24 hours should be taken to service the vehicle.
Dealers should also maintain a proper stock of parts of Yeti, if they don’t have any part available they should arrange for it.
Sales advisors should focus on customers rather than filling up green forms.
Test drive vehicles should be maintained carefully as almost every dealerships vehicle has some problem.
Sales Advisors should use the Video player which is provided to them while dealing with Yeti Customers.
Various kinds of Rally/ Events related to Yeti could be organized in a particular city.

44. CONCLUSION
The present research project on the customer awareness and preference
of Skoda Yeti helps to analyze and understand the present market scenario in
the city of Rajkot. Volkswagen are the strongest competitors so Skoda is
required to work on its weaknesses like offers at the time of convincing
customers and giving various financial plans. At last I would like to say that
Skoda should maintain and improve its market share in Gujarat by improving
its services and providing customer satisfaction