Fast & Easy Ways To Find True Fans & Rabid Readers with Social Media

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Fast & Easy Ways To Find True Fans & Rabid Readers with Social Media from Deborah Carney & Vinny O'Hare. Presented at Author Marketing Live! in Cleveland on Sept 8, 2014. http://www.authormarketinglive.com

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Fast & Easy Ways To Find True Fans & Rabid Readers with Social Media

  1. 1. Fast & Easy Ways To Find True Fans & Rabid Readers with Social Media Vinny O’Hare Deborah Carney
  2. 2. ABOUT US Vinny O’Hare AwesomeGang.com/VinnyOHare.com Deborah Carney BookGoodies.net
  3. 3. What We are Going To Cover • Home Base • Twitter/Facebook/LinkedIn/Google+ • Tools to Make Your Life Easier Not Only Find Fans – Keep Them Interested
  4. 4. Home Base • Every Author needs a HOME BASE to send their fans to • Build your brand – don’t send all your traffic to the BookSeller OR to social media • Facebook and Twitter are NOT home • Website or Blog – must be on your own domain for maximum control and exposure. • All roads lead home – All social media points to the home base
  5. 5. Social Networks • Twitter • Facebook • LinkedIn • Google+ There are lots more, focus on these first
  6. 6. Tools For Twitter Only • FollowBlast • ManageFlitter
  7. 7. FollowBlast
  8. 8. ManageFlitter
  9. 9. Tools • Paper.li • Shareist • BuzzSumo • HootSuite
  10. 10. Paper.li
  11. 11. Shareist
  12. 12. BuzzSumo
  13. 13. HootSuite • Heart and soul of the operation • Post to Twitter, Facebook, LinkedIn, Google+ • Schedule with Spreadsheets or Schedule directly through Dashboard • Watch trends, keyword searches, genre searches, other accounts • Easily engage with people to follow
  14. 14. HootSuite • Google Drive Spreadsheets - Set up 3 spreadsheets for Social Media • Morning - Start off day with a good morning etc. Usually based around coffee or sunrises • Afternoon - Talk about what you would be doing during the day • Evening - Winding down items - Glass of wine - relaxing with a book etc
  15. 15. HootSuite
  16. 16. HootSuite
  17. 17. HootSuite
  18. 18. Summary Be smart Use tools to engage Don’t sell Share Grow Organically and Quickly
  19. 19. Email Us! Vinny: vinny@vinnyohare.com Deb: deborah@bookgoodies.com We look forward to hearing from you!

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