Fast & Easy Ways To Find True Fans & Rabid Readers with Social Media from Deborah Carney & Vinny O'Hare. Presented at Author Marketing Live! in Cleveland on Sept 8, 2014. http://www.authormarketinglive.com

1. Fast & Easy Ways To Find
True Fans & Rabid Readers
with Social Media
Vinny O’Hare
Deborah Carney

2. ABOUT US
Vinny O’Hare
AwesomeGang.com/VinnyOHare.com
Deborah Carney
BookGoodies.net

3. What We are Going To Cover
• Home Base
• Twitter/Facebook/LinkedIn/Google+
• Tools to Make Your Life Easier
Not Only Find Fans – Keep Them
Interested

4. Home Base
• Every Author needs a HOME BASE to send their fans to
• Build your brand – don’t send all your traffic to the BookSeller OR
to social media
• Facebook and Twitter are NOT home
• Website or Blog – must be on your own domain for maximum
control and exposure.
• All roads lead home – All social media points to the home base

5. Social Networks
• Twitter
• Facebook
• LinkedIn
• Google+
There are lots more, focus on these first

6. Tools For Twitter Only
• FollowBlast
• ManageFlitter

7. FollowBlast

8. ManageFlitter

9. Tools
• Paper.li
• Shareist
• BuzzSumo
• HootSuite

10. Paper.li

11. Shareist

12. BuzzSumo

13. HootSuite
• Heart and soul of the operation
• Post to Twitter, Facebook, LinkedIn, Google+
• Schedule with Spreadsheets or Schedule directly through
Dashboard
• Watch trends, keyword searches, genre searches, other accounts
• Easily engage with people to follow

14. HootSuite
• Google Drive Spreadsheets - Set up 3 spreadsheets for Social Media
• Morning - Start off day with a good morning etc. Usually based
around coffee or sunrises
• Afternoon - Talk about what you would be doing during the day
• Evening - Winding down items - Glass of wine - relaxing with a
book etc

15. HootSuite

16. HootSuite

17. HootSuite

18. Summary
Be smart
Use tools to engage
Don’t sell
Share
Grow Organically and Quickly

19. Email Us!
Vinny:
vinny@vinnyohare.com
Deb:
deborah@bookgoodies.com
We look forward to hearing from you!