Fiber optics is an industry that has been exciting a lot of people lately. Fiber optic technology has existed for years, but it was for a long time considered to be a non-feasible option because of the relative costs of the technology and the lack of interest from consumers. However, recent advancements in the market and in technology have made fiber optics much more feasible today than they were in previous years. Jim Hereford is a businessman who has been working in the telecommunications industry for years and has specifically had a lot of experience with fiber optics. Jim Hereford is based out of Spokane, in Washington. He has been able to accomplish a great deal during his years in the telecommunications industry. Jim Hereford has been able to succeed in the industry because he can keep up with, and adapt to, the constant evolution of the industry. The telecommunications industry is an incredibly complicated field that is always in a state of flux, so it is important for businessman like Jim Hereford to be able to adapt and change along with it. Jim Hereford serves as the Chief Executive Officer of a company in the telecommunications industry called Fiber Net Inc. This firm has been very successful in recent years as the interest in fiber optics and fiber optic placement services has risen. Fiber Net Inc. was perfectly situated to take advantage of that new found interest in fiber optics due to a wealth of experience in that part of the industry.