Steve Jobs on
Creativity
“Creativity is just connecting
things.”
“When you ask creative people
how they did something, they
feel a little guilty because they
didn't really do it, they jus...
“It seemed obvious to them after a
while.”
“That's because they were
able to connect experiences
they've had and synthesize
new things.”
“And the reason they were able
to do that was that they've had
more experiences or they have
thought more about their
expe...
“Unfortunately, that's too
rare a commodity.”
“A lot of people in our industry
haven't had very diverse
experiences.”
“So they don't have enough dots
to connect, and they end up with
very linear solutions without a
broad perspective on the
...
“The broader one's
understanding of the human
experience, the better design we
will have.”
“Design is not just what it looks
like and feels like. Design is how it
works.”
Steve Jobs on
Creativity
Steve Jobs on Creativity
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Steve Jobs on Creativity

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Steve Jobs on Creativity

  1. 1. Steve Jobs on Creativity
  2. 2. “Creativity is just connecting things.”
  3. 3. “When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something.”
  4. 4. “It seemed obvious to them after a while.”
  5. 5. “That's because they were able to connect experiences they've had and synthesize new things.”
  6. 6. “And the reason they were able to do that was that they've had more experiences or they have thought more about their experiences than other people.”
  7. 7. “Unfortunately, that's too rare a commodity.”
  8. 8. “A lot of people in our industry haven't had very diverse experiences.”
  9. 9. “So they don't have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem.”
  10. 10. “The broader one's understanding of the human experience, the better design we will have.”
  11. 11. “Design is not just what it looks like and feels like. Design is how it works.”
  12. 12. Steve Jobs on Creativity

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