SOA:
Syndication-Oriented Architecture?

       Rohit Khare, Co-Founder
        Ron Rasmussen, CTO
Welcome!

•   Questions & Answers
    • Use the chat window to the right of the presentation screen to ask
      presenter...
Agenda

• Introductions
• A ‘Social Software’ Scenario
• SynOA in a Nutshell
• KnowNow’s Approach to SynOA
• Questions & A...
Information Management Status Quo


   >50%                  Irrelevant email per employee




    16              Portal ...
Information Overload
                               Enterprise                                   Internet

               ...
Who Uses SynOA?




                  KnowNow © 2007
Business Intelligence
That’s Actually Intelligent

• Real-time, Social Collaboration (“Web 2.0”)
   • There’s a new opport...
Software Architectures

 • Examples of Architectural Styles
    • Pipe-and-Filter: components process text streams in seri...
A ‘Social Software’ Scenario

 • Imagine you’re managing a field service force:
    • Trouble tickets, dispatchers, spare ...
SynOA in a Nutshell: The Five Levels

 1. PUBLICATION
    •   One standard for capturing all messages (‘RSS-ifying’)

 2. ...
SynOA: A Roadmap

The Five SynOA Levels can guide…

•   Deployment strategy
     • Consider implementing each of these lev...
Bridging the Information Gap
                                                                                         Know...
The Value of Bridging the Gap


                                                                               Customers
 ...
Start Small, Think Big
                                                                                                   ...
Improving Downstream Customer Processes
Solution: Business Event Notification
                                            ...
Building Stronger Relationships in the Branch
Solution: Business Communications
 Background:                              ...
Unlocking the Value of Portal Investments
Solution: Business Communications
                                              ...
Q&A

                                                    Action Items
• Push critical, revenue-generating
  information to...
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SOA: Syndication-Oriented Architecture?

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A significant transition is occurring within the enterprise. Much like Facebook has created a dynamic social network, leading organizations are deploying syndication services to connect employees, partners, and customers with critical information, instantly. Learn how Cognizant, Union Bank of California, and Wells Fargo have harnessed the power of a Syndication-Oriented Architecture to deliver critical information where it matters most.

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SOA: Syndication-Oriented Architecture?

  1. 1. SOA: Syndication-Oriented Architecture? Rohit Khare, Co-Founder Ron Rasmussen, CTO
  2. 2. Welcome! • Questions & Answers • Use the chat window to the right of the presentation screen to ask presenters questions. • Questions will be addressed at the end of the presentation or afterward, directly with you. • Copies of the Presentation • The presentation can also be viewed at http://www.slideshare.net. Search on “KnowNow,” “SynOA,” or “Syndication-Oriented Architecture.” • Alternatively, we’d be happy to send you a copy of the slides; send jhaber@knownow.com a request for slides. • Also, a recorded version of this presentation will be available on demand. KnowNow © 2007
  3. 3. Agenda • Introductions • A ‘Social Software’ Scenario • SynOA in a Nutshell • KnowNow’s Approach to SynOA • Questions & Answers KnowNow © 2007
  4. 4. Information Management Status Quo >50% Irrelevant email per employee 16 Portal clicks needed to find content <50% Searches that return relevant content 2,500 $2,500 Annual loss per employee due to an inability to locate and retrieve information KnowNow © 2007
  5. 5. Information Overload Enterprise Internet communicating searching searc hing ing arch se searc hing ing Exponential search Blogs & Information wikis ing search Growth searching Exponential Information Growth g g sea oratin hin rchi collab arc ng se searching Employees communicating Customers / Partners Information overload creates a gap. 5 KnowNow © 2007
  6. 6. Who Uses SynOA? KnowNow © 2007
  7. 7. Business Intelligence That’s Actually Intelligent • Real-time, Social Collaboration (“Web 2.0”) • There’s a new opportunity to connect employees, partners, and customers that bypasses overflowing inboxes, static portals, and empty search boxes. • The “Web 2.0” buzzword refers to a very real phenomenon: unlocking the long- awaited potential of large-scale, real-time social collaboration inside the enterprise. • Extending Service-Oriented Architecture (SOA) • IT Architects have adopted the concept of a ‘service bus’ that can route messages and notifications between any set of applications and hosted services. • The SOA approach to application integration applies to people and groups, too. • Benefits of Syndication-Oriented Architecture (SynOA) • This talk introduces our vision for connecting people to applications and each other. • RSS/Atom feeds can begin bridging the “information gap” between existing information systems and the new world of blogs, wikis, and instant messages… KnowNow © 2007
  8. 8. Software Architectures • Examples of Architectural Styles • Pipe-and-Filter: components process text streams in series • Client/Server: components coordinate with single data store • REST: Web pages that ‘represent’ objects can be cached • Service-Oriented Architecture isn’t quite a style: • SOA doesn’t quite constrain how applications behave • Underlying services can exhibit any of the styles above • …but SOA does prescribe how they communicate • Syndication-Oriented Architecture is analogous: • People and groups have all sorts of collaboration patterns • … but it would be better to integrate messages from applications; and to track how information flows to optimize it KnowNow © 2007
  9. 9. A ‘Social Software’ Scenario • Imagine you’re managing a field service force: • Trouble tickets, dispatchers, spare parts, mobile users… • State-of-the-art reporting of key performance indicators. • Current Challenges • What if one repair team missing a part could fire off an SMS to ask everyone else working in their area to check? • Can sales reps stay on top of disruptions to their clients? • New Opportunities • Suppose Engineering could track chatter about problematic parts from field notes — without reading everything else… • Could you mine industry ‘buzz’ to keep your employees, partners, and customers in the loop on the latest news? KnowNow © 2007
  10. 10. SynOA in a Nutshell: The Five Levels 1. PUBLICATION • One standard for capturing all messages (‘RSS-ifying’) 2. SUBSCRIPTION • Easy rules for filtering interesting messages 3. DISTRIBUTION • Wide range of delivery options to PCs, smartphones, etc. 4. PERSONALIZATION • Learning what each recipient really needs to know, now. 5. COLLABORATION • Tapping into the ‘Wisdom of Crowds’ to learn from groups. KnowNow © 2007
  11. 11. SynOA: A Roadmap The Five SynOA Levels can guide… • Deployment strategy • Consider implementing each of these levels in order • There are concrete benefits and ROI at each stage • Development strategy • Helps analyze the capabilities and relationships of competing, overlapping products and services already on the market • Also defines software interfaces for developing custom plugins • Business strategy • What can your business do for its customers, partners, and employees in an overloaded knowledge economy? • In any relationship & expertise-driven business, the edge is in augmenting the entire team’s breadth, depth, and speed KnowNow © 2007
  12. 12. Bridging the Information Gap KnowNow 3rd party Live Mobile portals Desktop Email Alerts RSS Google Readers Sidebar BusinessPush InformationBusiness Communications Event Notifications Relevancy Services Transformation Automate Personalization Administration • Aggregation • Filtering • Security • Routing Relevancy • Recommendations • Compliance Persistent Data Monitoring Services Adapters: DBMS XML RSS Email Monitor Data OpenSearch Connectors: JS COM .Net Java Web Services Internal Content & Data External Content Examples Email Content Enterprise Enterprise Databases KnowNow Blogs & Enterprise Management Portals Applications SpeedWriter wikis Search KnowNow © 2007
  13. 13. The Value of Bridging the Gap Customers Employees Partners Increase Eliminate • Speed of relevant communications • Portal failures • Organizational awareness & • Email overload collaboration • Knowledge gaps • Productivity and revenue Internal Content & Data External Content Examples Email Content Enterprise Enterprise Databases KnowNow Blogs & Enterprise Management Portals Applications SpeedWriter wikis Search KnowNow © 2007
  14. 14. Start Small, Think Big Unlock Mission-Critical Start Small Grow Methodically Information • Start with a selection of 25- • Add additional RSS sources • Add more non-RSS content sources 50 RSS formatted sources with easy integration • Add premium content sources • Add more users (external news feeds, w/automatic authentication blogosphere searches) • Additional users • Start with a limited subset of • Integrate to 1-2 key internal superusers (10 – 100) content sources Event-driven Services Alerts / Notifications Transformation Compliance / Auditing Aggregation Filtering Security Analytics Internal Content & Data External Content Examples Email Content Enterprise Enterprise Databases Enterprise Blogs & Management Portals Applications Search wikis 14 KnowNow © 2007
  15. 15. Improving Downstream Customer Processes Solution: Business Event Notification One of the largest banks in the US Background: with $500+ billion in assets, that provides banking, insurance, • Six major customer data warehouse platforms across different business units investments, mortgage and consumer finance for more than 23 • Customer data integrity constant issue million customers through 6,200 branches. Challenge: • Aligning metadata across all platforms • Ensuring errors at data- or schema-level are identified and fixed immediately Benefits: • Drastic reduction in latency between error origination and resolution • Significant increase in customer data integrity KnowNow © 2007
  16. 16. Building Stronger Relationships in the Branch Solution: Business Communications Background: Among the 25 largest banks in the United • No consistent method of corporate States. Differentiates from competitors by communication to all employees • Unable to target messages based on providing personalized, high-quality and office/location/function responsive service. The bank has 321 Challenge: branch offices in California and 10,000+ • Thousands of distributed employees – some employees. without access to email • Constantly in process of deploying new knowledge management systems to employees Benefits: • Able to quickly deploy new employee HR messaging • Increase employee morale and retention • Reduce information overload in email inboxes KnowNow © 2007
  17. 17. Unlocking the Value of Portal Investments Solution: Business Communications One of the world’s largest IT outsourcers Background: with more than 40,000 employees • Strategic position: low cost / high quality IT outsourcing; need to maintain position distributed over 120 countries. Recently • No consistent method of direct added to the S&P 500, and ranked among knowledge “delivery” the top information technology companies • Information trapped in 20+ intranets / knowledge bases in BusinessWeek's Hot Growth Companies. Challenge: • Delivery of consistent knowledge communications • Thousands of distributed technical employees – speed matters Benefits: • Drive portal and knowledgebase usage • Increase knowledge worker effectiveness KnowNow © 2007
  18. 18. Q&A Action Items • Push critical, revenue-generating information to the front line • Bridge the information 1. Get a copy of the white management gap paper: “SOA: Syndication- • Drive more value out of SOA and existing email systems, portals, Oriented Architecture?” and search engines 2. See a demonstration • Extend SOA to the desktop and beyond the firewall (877) 561-KNOW (5669) salesinfo@knownow.com • Reach more employees, www.knownow.com partners, and/or customers KnowNow © 2007

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