More Related Content Similar to SOA: Syndication-Oriented Architecture? (20) SOA: Syndication-Oriented Architecture?2. Welcome!
• Questions & Answers
• Use the chat window to the right of the presentation screen to ask
presenters questions.
• Questions will be addressed at the end of the presentation or
afterward, directly with you.
• Copies of the Presentation
• The presentation can also be viewed at
http://www.slideshare.net. Search on “KnowNow,” “SynOA,” or
“Syndication-Oriented Architecture.”
• Alternatively, we’d be happy to send you a copy of the slides;
send jhaber@knownow.com a request for slides.
• Also, a recorded version of this presentation will be available on
demand.
KnowNow © 2007 3. Agenda
• Introductions
• A ‘Social Software’ Scenario
• SynOA in a Nutshell
• KnowNow’s Approach to SynOA
• Questions & Answers
KnowNow © 2007 4. Information Management Status Quo
>50% Irrelevant email per employee
16 Portal clicks needed to find content
<50% Searches that return relevant content
2,500
$2,500 Annual loss per employee due to an
inability to locate and retrieve information
KnowNow © 2007 5. Information Overload
Enterprise Internet
communicating
searching
searc
hing
ing
arch
se
searc
hing ing
Exponential search
Blogs &
Information wikis
ing
search Growth searching
Exponential
Information
Growth
g g sea
oratin hin rchi
collab arc ng
se
searching
Employees communicating
Customers /
Partners
Information overload creates a gap. 5
KnowNow © 2007 7. Business Intelligence
That’s Actually Intelligent
• Real-time, Social Collaboration (“Web 2.0”)
• There’s a new opportunity to connect employees, partners, and customers
that bypasses overflowing inboxes, static portals, and empty search boxes.
• The “Web 2.0” buzzword refers to a very real phenomenon: unlocking the long-
awaited potential of large-scale, real-time social collaboration inside the enterprise.
• Extending Service-Oriented Architecture (SOA)
• IT Architects have adopted the concept of a ‘service bus’ that can route
messages and notifications between any set of applications and hosted services.
• The SOA approach to application integration applies to people and groups, too.
• Benefits of Syndication-Oriented Architecture (SynOA)
• This talk introduces our vision for connecting people to applications and each other.
• RSS/Atom feeds can begin bridging the “information gap” between existing
information systems and the new world of blogs, wikis, and instant messages…
KnowNow © 2007 8. Software Architectures
• Examples of Architectural Styles
• Pipe-and-Filter: components process text streams in series
• Client/Server: components coordinate with single data store
• REST: Web pages that ‘represent’ objects can be cached
• Service-Oriented Architecture isn’t quite a style:
• SOA doesn’t quite constrain how applications behave
• Underlying services can exhibit any of the styles above
• …but SOA does prescribe how they communicate
• Syndication-Oriented Architecture is analogous:
• People and groups have all sorts of collaboration patterns
• … but it would be better to integrate messages from
applications; and to track how information flows to optimize it
KnowNow © 2007 9. A ‘Social Software’ Scenario
• Imagine you’re managing a field service force:
• Trouble tickets, dispatchers, spare parts, mobile users…
• State-of-the-art reporting of key performance indicators.
• Current Challenges
• What if one repair team missing a part could fire off an SMS to
ask everyone else working in their area to check?
• Can sales reps stay on top of disruptions to their clients?
• New Opportunities
• Suppose Engineering could track chatter about problematic
parts from field notes — without reading everything else…
• Could you mine industry ‘buzz’ to keep your employees,
partners, and customers in the loop on the latest news?
KnowNow © 2007 10. SynOA in a Nutshell: The Five Levels
1. PUBLICATION
• One standard for capturing all messages (‘RSS-ifying’)
2. SUBSCRIPTION
• Easy rules for filtering interesting messages
3. DISTRIBUTION
• Wide range of delivery options to PCs, smartphones, etc.
4. PERSONALIZATION
• Learning what each recipient really needs to know, now.
5. COLLABORATION
• Tapping into the ‘Wisdom of Crowds’ to learn from groups.
KnowNow © 2007 11. SynOA: A Roadmap
The Five SynOA Levels can guide…
• Deployment strategy
• Consider implementing each of these levels in order
• There are concrete benefits and ROI at each stage
• Development strategy
• Helps analyze the capabilities and relationships of competing,
overlapping products and services already on the market
• Also defines software interfaces for developing custom plugins
• Business strategy
• What can your business do for its customers, partners, and
employees in an overloaded knowledge economy?
• In any relationship & expertise-driven business, the edge is in
augmenting the entire team’s breadth, depth, and speed
KnowNow © 2007 12. Bridging the Information Gap
KnowNow
3rd party Live Mobile
portals Desktop
Email Alerts
RSS Google
Readers Sidebar
BusinessPush InformationBusiness
Communications Event Notifications
Relevancy
Services
Transformation Automate
Personalization Administration
• Aggregation • Filtering • Security
• Routing Relevancy
• Recommendations • Compliance
Persistent Data Monitoring Services
Adapters: DBMS XML RSS Email Monitor Data
OpenSearch Connectors: JS COM .Net Java Web Services
Internal Content & Data External Content
Examples
Email Content Enterprise Enterprise Databases KnowNow Blogs & Enterprise
Management Portals Applications SpeedWriter wikis Search
KnowNow © 2007 13. The Value of Bridging the Gap
Customers
Employees Partners
Increase Eliminate
• Speed of relevant communications • Portal failures
• Organizational awareness & • Email overload
collaboration
• Knowledge gaps
• Productivity and revenue
Internal Content & Data External Content
Examples
Email Content Enterprise Enterprise Databases KnowNow Blogs & Enterprise
Management Portals Applications SpeedWriter wikis Search
KnowNow © 2007 14. Start Small, Think Big
Unlock Mission-Critical
Start Small Grow Methodically
Information
• Start with a selection of 25- • Add additional RSS sources • Add more non-RSS content sources
50 RSS formatted sources
with easy integration • Add premium content sources • Add more users
(external news feeds, w/automatic authentication
blogosphere searches) • Additional users
• Start with a limited subset of • Integrate to 1-2 key internal
superusers (10 – 100) content sources
Event-driven Services Alerts / Notifications Transformation Compliance / Auditing
Aggregation Filtering Security Analytics
Internal Content & Data External Content
Examples
Email Content Enterprise Enterprise Databases Enterprise Blogs &
Management Portals Applications Search wikis
14
KnowNow © 2007 15. Improving Downstream Customer Processes
Solution: Business Event Notification
One of the largest banks in the US
Background: with $500+ billion in assets, that
provides banking, insurance,
• Six major customer data warehouse
platforms across different business units investments, mortgage and
consumer finance for more than 23
• Customer data integrity constant issue million customers through 6,200
branches.
Challenge:
• Aligning metadata across all platforms
• Ensuring errors at data- or schema-level
are identified and fixed immediately
Benefits:
• Drastic reduction in latency between error
origination and resolution
• Significant increase in customer data
integrity
KnowNow © 2007 16. Building Stronger Relationships in the Branch
Solution: Business Communications
Background: Among the 25 largest banks in the United
• No consistent method of corporate States. Differentiates from competitors by
communication to all employees
• Unable to target messages based on providing personalized, high-quality and
office/location/function responsive service. The bank has 321
Challenge: branch offices in California and 10,000+
• Thousands of distributed employees – some employees.
without access to email
• Constantly in process of deploying new
knowledge management systems to employees
Benefits:
• Able to quickly deploy new employee HR
messaging
• Increase employee morale and retention
• Reduce information overload in email inboxes
KnowNow © 2007 17. Unlocking the Value of Portal Investments
Solution: Business Communications
One of the world’s largest IT outsourcers
Background:
with more than 40,000 employees
• Strategic position: low cost / high quality
IT outsourcing; need to maintain position distributed over 120 countries. Recently
• No consistent method of direct added to the S&P 500, and ranked among
knowledge “delivery”
the top information technology companies
• Information trapped in 20+ intranets /
knowledge bases in BusinessWeek's Hot Growth
Companies.
Challenge:
• Delivery of consistent knowledge
communications
• Thousands of distributed technical
employees – speed matters
Benefits:
• Drive portal and knowledgebase usage
• Increase knowledge worker effectiveness
KnowNow © 2007 18. Q&A
Action Items
• Push critical, revenue-generating
information to the front line
• Bridge the information 1. Get a copy of the white
management gap paper:
“SOA: Syndication-
• Drive more value out of SOA and
existing email systems, portals, Oriented Architecture?”
and search engines
2. See a demonstration
• Extend SOA to the desktop and
beyond the firewall (877) 561-KNOW (5669)
salesinfo@knownow.com
• Reach more employees, www.knownow.com
partners, and/or customers
KnowNow © 2007