An Overview of Dow Jones' Use of Semantic Technologies

2,835 views

Published on

Slides from a brief talk given at the semweb meetup in Cambridge, MA on October 14, 2008. An overview of how semantic technologies/solutions are used at Dow Jones.

Published in: Education, Business
0 Comments
5 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,835
On SlideShare
0
From Embeds
0
Number of Embeds
254
Actions
Shares
0
Downloads
2
Comments
0
Likes
5
Embeds 0
No embeds

No notes for slide

An Overview of Dow Jones' Use of Semantic Technologies

  1. 1. An Overview of Semantic Technologies at Dow Jones Cambridge Semantic Web Meetup Christine Connors Global Director, Semantic Technology Solutions Dow Jones October 14, 2008 © Copyright 2008 Dow Jones and Company, Inc.
  2. 2. Christine Connors - Who?  B.S. Theatre Arts Management  Survived SABRE  M.S. Library & Information Science  Survived DIALOG  Hated Cataloging & Classification class  Analyst firm --> Dot-Com --> Library --> IT --> Content Operations/IKM -->Management  “Over” taxonomies at Raytheon, started learning about semantic web  Prefer the hybrid, practical approach  Need to solve UI/IxD and security/DAM issues  Content not technology  Many hats… © Copyright 2008 Dow Jones and Company, Inc.
  3. 3. The World of News Corporation © Copyright 2008 Dow Jones and Company, Inc.
  4. 4. Dow Jones Consumer Media Group Enterprise Media Group Local Media Group  Founded: 1882  First year distributed ‘electronically’: 1897  Full-time employees: 7000+  Business & Financial News Staff: 1900 © Copyright 2008 Dow Jones and Company, Inc.
  5. 5. Dow Jones Enterprise Media Group Business & Relationship Intelligence © Copyright 2008 Dow Jones and Company, Inc.
  6. 6. What is the Semantic Web?  A universal medium for exchanging information that can be processed electronically and still have meaning and relevance  It provides a common, standardized framework that allows data to be shared and reused across applications, enterprises, and community boundaries. Why do we care about it for our solutions?  We need to provide import and export support for the Semantic Web to enable easier data exchange  Greater interoperability means better standardization and integration into Web based applications – more customers can use it! © Copyright 2008 Dow Jones and Company, Inc.
  7. 7. Massive amounts of real-time data  On average we code 5 million articles per month  180,000+ articles per day  9000+ images per week  Publications and pictures from more than 159 countries and 350 geographical regions worldwide  5500 journals, 2300 newspapers, 400+ newswires, 300 media transcripts, 15,000 websites, blogs & forums, 2.4M company reports, 1.3M people profiles  8 24x7 coding desks around the globe  Real-time delivery  Scrolling headlines  Tickers  Feeds  Some product’s delivery time is measured in milli- seconds © Copyright 2008 Dow Jones and Company, Inc.
  8. 8. Information Processing model Information Sources Quality Data Capture Normalization Coding Distribution Control © Copyright 2008 Dow Jones and Company, Inc.
  9. 9. It’s all about the metadata  Dow Jones Intelligent Indexing™  7 million+ company codes  7 million+ executives  880+ industry codes  355+ region codes  655+ subject codes  22 language codes © Copyright 2008 Dow Jones and Company, Inc.
  10. 10. Why is Vocabulary Management Valuable to your organization?  Standardize your corporate vocabulary and improve information management. Adding structure to information assets streamlines product development, regulatory compliance and risk mitigation  Improve product development with a global business vocabulary that feeds right into downstream applications such as portals, reporting programs and CRMs  Enable Corporate intranet or portal users to easily and quickly locate relevant information by leveraging taxonomy to improve productivity  Gain valuable productivity benefits by connecting users and workgroups with the relevant information they need, when and where they need it  Streamline information access and license pre-built taxonomies that can be easily integrated into your enterprise search technology to streamline information access  Drive online revenue and increase customer satisfaction by improving how online customers find your information, products or services by cross-referencing industry classification codes and brand names  Monetize media content by unifying digital platforms to enable a better search infrastructure and a competitive advantage in the media marketplace © Copyright 2008 Dow Jones and Company, Inc.
  11. 11. A managed taxonomy using connects information to build a global semantic network Employed By Manufacturer Of Employer John Of Manufactured Widgets Doe By Vendor Located To In ABC Corporation Client Location Of Of PQR Corporation Client Of New York Vendor To XYZ Corporation © Copyright 2008 Dow Jones and Company, Inc.
  12. 12. Global Organizations Need Synaptica: As a centralized repository for multi-lingual semantic management that is: - Independent from web-portal search and categorization systems - Scalable; capable of evolving with emerging corporate semantic standards HTML Synaptica® CSV P e MS Word Portals Portals r Categorizers Multiple users XML working in m Centralized i Z39.5 collaborative and s Taxonomy Portals Portals SKOS Search Engines compartmentalized s Management i space o System RDF n OWL Portals Portals Content Portals s Web Services © Copyright 2008 Dow Jones and Company, Inc.
  13. 13. Use Case Example: How a taxonomy will help your corporate intranet succeed:  Adds structure to a portal/intranet project – Focuses on user requirements – Discovers what content is valuable – Achieves convergence on issues like semantics & terminology – Manages organizational change  Drives people to the portal/intranet – Improves user experience and increases usage  Makes information professionals more valuable to the business – Info pros become information architects – Enables them to drive actionable information to specific user environments © Copyright 2008 Dow Jones and Company, Inc.
  14. 14. Save time finding, creating and editing terms with a new one step process Synaptica’s new side by side relationship editor makes the creation and editing of terms a one step process. © Copyright 2008 Dow Jones and Company, Inc.
  15. 15. Managing and editing vocabulary hierarchies just got easier Synaptica drag and drop hierarchical relationship editing provides a simple, convenient way to manage vocabulary hierarchies. © Copyright 2008 Dow Jones and Company, Inc.
  16. 16. Gain quick views of term information right inside your current window Term Information Summary Window provides quick views of term details © Copyright 2008 Dow Jones and Company, Inc.
  17. 17. Leverage Expanded Reporting Functionality for Easier, More Flexible Information Sharing In addition to CSV, HTML and XML formats, reports may be created in Microsoft Word and Excel. © Copyright 2008 Dow Jones and Company, Inc.
  18. 18. View Comprehensive Executive Profiles  Biographies  Bio Clips  News  Relationships  Affiliation Strength  Web Search © Copyright 2008 Dow Jones and Company, Inc.
  19. 19. Dynamic Analysis of Any Web Page © Copyright 2008 Dow Jones and Company, Inc.
  20. 20. Access Dow Jones g2 at the Click of a Button Single click access to trusted information in context to the news article in seconds with no typing © Copyright 2008 Dow Jones and Company, Inc.
  21. 21. Gain a Strategic Vantage Point Search Alert Visualization Discovery © Copyright 2008 Dow Jones and Company, Inc.
  22. 22. Drive Profitable Decisions Across Enterprise © Copyright 2008 Dow Jones and Company, Inc.
  23. 23. Create Intelligence with Innovative Tools  Technologies to help people quickly analyze and understand large volumes of information  Content whenever, wherever, however  Intranets, portals, public Websites, trading applications, CRM, mobile devices  Design and build custom solutions © Copyright 2008 Dow Jones and Company, Inc.
  24. 24. Time is Money! © Copyright 2008 Dow Jones and Company, Inc.
  25. 25. References  DowJones.com  Fact Sheets http://www.dowjones.com/Pressroom/FactSheets.htm  DowJones Elementized News Feed http://www.djnewswires.com/us/djenf.htm  Dow Jones Enterprise Media Group http://www.dowjones.com/Products_Services/Electroni cPublishing/EnterpriseMedia.htm  icb Industry Classification Benchmark http://www.icbenchmark.com/  Outsell. Market Intelligence Service: Market Size, Share & Forecast Report - Information Industry Market Size and Share Rankings: Preliminary 2007 Results. Volume 2, January 10, 2008.  Celent. IT Spending in Financial Services: A Global Perspective. December 2007. © Copyright 2008 Dow Jones and Company, Inc.
  26. 26. Thank You!  Christine.Connors@dowjones.com © Copyright 2008 Dow Jones and Company, Inc.

×