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CONSPICUOUS CONSUMPTION AND THE THEORY OF THE LEISURE CLASS OR WHY ALLIGATORS ARE “TACKY”
NO REASON EXCEPT I LIKED IT
THORSTEIN VEBLEN The Theory of Leisure  (UNIV. CHICAGO)  ,[object Object],[object Object]
CONSPICUOUS LEISURE ,[object Object]
SPORT FOR THE LEISURED SOCIETY  (Note White)
OR PLAY IT ON HORSE-BACK (Amateur of course), or play when working people cannot.
The Very Rich are Different from You and Me  The Great Gatsby   F. Scott Fitzgerald ,[object Object],[object Object]
CONSPICUOUS CONSUMPTION ,[object Object],[object Object]
WHAT CAN THE WIFE DO WHICH IS HARD WORK, VOLUNTARY, DOES NOT INVOLVE MAKING MONEY?
NOT SHOWING  IS  CONSPICUOUS ,[object Object],[object Object]
AS FOR SUNBLOCK DARLING!!
FOR THE YOUNG IT CAN EVEN BECOME A CLUB  ,[object Object],[object Object],[object Object],[object Object]
ALL THE FAULT OF THE INDUSTRIAL REVOLUTION ,[object Object],[object Object],[object Object],[object Object],[object Object]
INDUSTRY SUPPORTING CONSUMPTION AT THE TOP  (AND FERMENTING REVOLUTION) Louis XIV   King 1643 - 1715   ,[object Object],[object Object],[object Object]
Jean-Baptiste Colbert ,[object Object],[object Object],[object Object],[object Object],[object Object]
Concentration on extravagance at home would eventually lead to a neglect of the French Navy: Wolfe at Quebec (Sept. 1859)
THE SUN KING ARISES  1654? ,[object Object],[object Object],[object Object],[object Object]
Life is a Cabaret ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Conspicuous Consumption was Cultural Power ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Fashion Became Majesty and Power ,[object Object],[object Object]
FASHION WAS COMMERCE (And Still is: Louis’ vision played out 200 years later) ,[object Object],[object Object],[object Object],[object Object]
A Fashion Culture and Advertising Industry   (Theatre de la Mode)   ,[object Object],[object Object],[object Object],[object Object]
“ Fashion is the Mirror of History: it reflects political, social and economic changes rather than whimsy.” ,[object Object],[object Object]
Hair, Hurluberlu, and Modesty ,[object Object],[object Object],[object Object]
Colbert, French Luxury Products and Economic Idiocy ,[object Object],[object Object],[object Object]
GEORGIAN ENGLAND  1714-1830   New Wealth and Rotten Teeth ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
17th  Century England Wild, Violent and Free
World of Dress Shops and Shopping (1809) ,[object Object]
AND MANNERED SOCIETY
Positions in Society under threat as Industrial Money Spread to the Middle Classes and their servants ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ I am quite in the minority I believe: few people seem to value simplicity of dress—show and finery are everything.” (Jane Austen. Emma) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Rise in ‘Cosmetics’ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
YOU CAN SEE BY MY CLOTHES THAT I AM SOBER AND TO BE TRUSTED. AM I WEALTHY? JUST LOOK AT MY WIFE, DO YOU THINK SHE COULD WORK IN THAT DRESS OR EVEN PUT IT ON WITHOUT A MAID?
TALKING OF CRINOLINES (Empress Eugenie Queen of the Crinoline) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Napoleon III  (1848-1871) ,[object Object],[object Object],[object Object],[object Object],[object Object]
THE LINK WITH ‘GILDED AGE’ NEW YORK   Charles Frederick Worth ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
IRONICAL CONSIDERING FRENCH DISTAIN FOR ENGLISH SOCIETY 1814
Haute Couture $112,000 (2002) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WHAT IS HAUTE COUTURE? “HIGH SEWING” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Fashion Dictates
AND FASHION MOVES ON
AND ON  1880
WORTH GOWNS
The Society that Veblen Studied ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
GILDED WEALTH ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MOVERS AND SHAKERS ,[object Object],[object Object],[object Object]
ROBBER BARONS AND BENEFACTORS ,[object Object],[object Object],[object Object]
AND AT THE APEX OF SOCIETY ,[object Object],[object Object]
The Gilded Age ,[object Object],[object Object]
Some Points
OF COURSE IT IS ALL DIFFERENT NOW!!!!!
CONSPICUOUS CONSUMPTION AND THE THEORY OF THE LEISURE CLASS OR WHY ALLIGATORS ARE “TACKY”

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8 Conspicous Consumption