Heineken embarked on an intelligent packaging strategy this last April with a total success. Constantly pushing the limits of technology and accessed pre-existing habits. This outstanding bottle is able to interact with other ignite bottles, its environment, and the people.

1. intelligent packaging heineken involved beer
Heineken launched into an intelligent packaging campaign this last April having a overall success.
Driving the limits of technology and tapped into current behaviour. This outstanding bottle can
interact with other ignite bottles, its environment, and the people.
Heineken's main plan is to try to produce a terrific experience by unlocking the potential and
power that is in mobile technology and innovation. First released in Manila earlier this April, the
Heineken ignite bottle combines technology to social interaction, becoming the pioneer ever
interactive bottle.
The bottle features a micro sensor which is incorporated with wireless networking which allows it
to detect whenever a holder of the bottle says "Cheers" to respond to the DJ's music via led lights
that even power up when a sip is consumed.
With a plastic housing within the bottom of each bottle, it protects the hardware and software that
is required to operate this amazing interaction.
The platform has 8 bright LED lights, a microprocessor, in addition to an accelerometer that picks
up different motions as well as conveys with a transceiver.
The Heineken Ignite interactive bottle conception is set to totally unveil in 2014.
How the Heineken Ignite interactive bottle works
Accelerometer detects the motion
When enjoying a sip or clinking bottles, the microsensors operating on the 8-bit microprocessor
set within the bottle's foundation sense the movement generating the 8 LED lights within it gleam.
Remote control
Remotely triggered, the bottle lights up just like a Christmas tree. Essentially each bottle becomes
a light source which can be remotely managed by the DJ to add to the light show; making the
lights inside the bottle shine in sync with the sound of the playing music.
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