Understanding how the fracturing of media creates new opportunities for brands to create a deeper relationship with people. This presentation was given for Germany's Art Directors Club (ADC) "Young Masters Seminar". The audience was relatively new to the digital space and had around 2-4 years of professional experience.
1. Small is the New Big
Understanding how the fracturing of media creates new opportunities for
brands to create a deeper relationship with consumers people.
ADC Young Masters “Digital Media” | May 16th, 2008 | Jeremy Abbett