This document provides an introduction to social media and recommendations for businesses to engage with social media. It notes that almost 58 million Americans use social media daily and that social media allows for conversations rather than one-way communication. The document recommends that businesses listen, engage, and connect with customers on social media platforms and to have a strategy for conversation mapping, page management, and monthly reporting. It suggests that the goal of social media is to establish connections and that most social media users believe companies should interact with customers on social platforms.

1. Welcome to
Presented in part by

2. brand development
with s cial media

3. What is
social
media

5. It’s a fancy way to describe all
of the conversations people are
having online 24/7.

6. Current Social
MediaTrends

7. Almost 58 million Americans
use social media daily.

8. Twitter is now driving new and
more engaged users.

9. 40% of American’s exposed to “tweets”
from traditional media.

10. The number of people following
brands has doubled.

11. Young Facebook users have lots of friends.

12. Only 25% of social networkers use
“daily deals” sites.

13. 1/3 of
Social
Media
users do
not
interact.

14. People are “checking in” less frequently
with location based social tools.

15. Why do
I need it
for my
business

16. Social Media is
modern day
word of mouth.
The goal of
social media is
to establish
connections.

17. 85% of social media users
believe that a company
should go further than just
having a presence on
social sites and should also
interact with its customers.
Cone, Business in Social Media Study, September 2008

18. Social media is…
Public Relations
Customer Service
BrandBuilding
Business Development
Industry Leadership

19. How
do I
do it

20. Listen. ENGAGE. Connect.
Have a strategy.

21. Social media is a dialogue,
not a monologue. “Marketers don't
understand channels
where you have to talk
and listen at the same
time...
The marketing industry's
idea of a two-way
communication is to put
an 800 number or a web
address in an ad and take
orders.”
Josh Bernoff, Why marketers have trouble
with full-duplex social technology, June 30,
2009

25. Conversation
mapping
Page management
Creating and monitoring
a strategy Increasing reach
Monthly reporting
Time Management

26. What is conversation mapping?
Conversation = The art of listening, learning, and sharing.
Mapping = The process of locating something.

27. Properties to Evaluate
• Facebook
• Linkedin
• Twitter
• Blogs
• YouTube
• Forums
• Discussions
• News Sharing

28. Next Steps:
Brand Story
Images
Uniform Display

29. Need help?
Find help.
Real help.

30. bouvierkelly.com
@bouvierkelly
facebook.com/bouvierkellyinc
(336) 275-7000 x 17