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Hub and Spoke Marketing Plan
1. The Hub and Spoke approach to a
Marketing Campaign
Twitter Facebook
Linkedin
Single Issue PPC ads
Blog Call to
series
Action
Company
Website
Email Marketing
to DB Database
2. Grow the Marketing Database from
this
Twitter Facebook
Linkedin
Single Issue PPC ads
Blog Call to
series
Action
Company
Website
Email Marketing
to DB Database
3. To This!
Twitter Facebook
Linkedin
Single Issue PPC ads
Blog Call to
series
Action
Company
Website
Email Marketing
to DB Database
4. Next Step: Nurture and Score
• Gently share valuable content (to them) over
time. Tell a story.
• Watch behaviors for buying readiness.
• Use the phone to confirm readiness.
• If ready, pass to Sales.
• Close the business or return to Nurturing
5. Benefits
• Very low cost approach
• Easy to reuse on other issues
• Builds a reusable asset
• Real sales-ready leads go to Sales
6. More about Find New Customers
Call 516-495-9350
Visit www.findnewcustomers.com
Send an email to
jeff.ogden@findnewcustomers.com
Thank you!