Making Your Business Mobile

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  • Jeneil Crooks
  • As of 2012 IDC reported that over 144.9 million people worldwide own smart phones. In past years with the evolution of products such as Apple’s iPhone and iPad, we have seen the evolution of Internet usage as well. The world is growing accustomed to moving fast. With this new quick paced mindset companies are expected to have websites compatible with mobile devices and tablets. Facebook for example, has 901 million active users and over half of them are active on their mobile devices. Mobile device users are not only active, but twice as active on Facebook than non-mobile users. The amount of mobile data users has already grown rapidly and are expected to reach billions by 2013. All of this should tell you one thing, get on the fast track, or get left behind.
  • As of 2012 IDC reported that over 144.9 million people worldwide own smart phones. In past years with the evolution of products such as Apple’s iPhone and iPad, we have seen the evolution of Internet usage as well. The world is growing accustomed to moving fast. With this new quick paced mindset companies are expected to have websites compatible with mobile devices and tablets. Facebook for example, has 901 million active users and over half of them are active on their mobile devices. Mobile device users are not only active, but twice as active on Facebook than non-mobile users. The amount of mobile data users has already grown rapidly and are expected to reach billions by 2013. All of this should tell you one thing, get on the fast track, or get left behind.
  • One critical aspect when considering mobile and tablet compatibility is a website’s design. The key is to design for mobile first! . Mobile devices naturally have limitations for exploring web content, so it is easier to prioritize and really focus on what the customer wants out of your web page. These limits can really help us think out of the box and provide innovative options for our users. One way to do this is by utilizing compatible connections with HTML5 coding and CSS. These tools will help web pages load on mobile devices and desktops much faster, while also providing better graphics.
  • Content construction is also just as important. The screen on mobile devices are small, and it is annoying and stressful for clients or customers to strenuously view pages and pages of information on such a small device. Think mobile first! Put content on your page that is a need to know from your customers. Give the client what they want easy and fast. Thinking like this helps your entire audience in retrospect because non mobile users do not want to be bombarded with pages and pages also. Consider social network badges too. Mobile customers can be your best friend. If your web content is already fast and interesting, you can only benefit by word of mouth or word of web. Easy sharing means more possible views and users for your business.
  • Databases like WURFL make it easy to detect mobile devices, converting content automatically. Think like a mobile user. Using horizontal tabs like the current ones on the Urban Outfitters page are harder to use on mobile devices. A vertical nav option makes it easy for users on the go, which is why Urban Outfitters uses one on their mobile web site.
  • Easy, fast and no clutter. Users on Urban Outfitters, like users on Socialbliss are looking for the latest fashion, styles and beauty tips FAST! Helping customers by organizing their needs is something they won’t forget.
  • Its always good courtesy to provide a footer with a link to the full website. This will help mobile users who want to explore the full content of the webpage. Helping with this redirection automatically shows courtesy and efficiency once again to your user. Proper links should be distributed throughout the web page. Sites like CNN take long to convert and can turn users away. Remember, think mobile first, so all content should be made mobile friendly if possible.
  • Don’t go head first blind folded. Do your research. You’ll waste less time and effort by knowing your customer and what they like and use everyday. You already know why they use your website, now knowing what, how, where and when will help to develop better content.
  • The real question isn’t if Socialbliss is ready for mobile, but when. The world is moving fast, and at this rate web sites need to update constantly or stand a huge chance of becoming virtually extinct. Luckily, Socialbliss shouldn’t have trouble with a lot of details in converting. I would recommend providing alternative nav by creating vertical tabs instead of only horizontal. I would also suggest integrating mobile compatible links for images and videos considering they are the majority of your feed. Socialbliss benefits from the lack of text content, so the images should flow easily once converted for both mobile and desktop users. Mobile users would also love Socialbliss for the SPOT IT! Button, so use this to your advantage by marketing your mobile site with tools like these.
  • Making Your Business Mobile

    1. 1. SocialblissMaking Your Business Mobile
    2. 2. The Future Moves Fast Facebook 2012 500 Million Active Users Active Users on 901 million Mobile Devices
    3. 3. The Future Moves Fast Facebook 2013 500 Million Active Users Active Users on 901 million Mobile Devices
    4. 4. Designing for Devices Think Mobile First!  Limitations create possibilitiesUse Compatible Connections  HTML5 – faster, mobile compatibility, vivid graphics
    5. 5.  Smart Content  Need to know information, Focused  Less content is uploaded faster  Social interaction = FREE MARKETING!
    6. 6.  Detecting Devices  WURFL http://wurfl.sourceforge.net/ Nav Guides  Vertical Nav for easier use
    7. 7.  Path to the Full Site  Full site link footer for clear redirection  Bad ex: CNN http://m.cnn.com/primary/wk_Home?cookieFlag=C OOKIE_SET Mobile Links  Provide links compatible in mobile form for articles, videos, images etc. DO YOUR RESEARCH  Know which devices your audience use most  Best device compatibility  What content your users prefer  Google ADMOB acquisition  Mobile API
    8. 8.  DO YOUR RESEARCH  Know which devices your audience use most  Best device compatibility  What content your users prefer  Google ADMOB acquisition  Mobile API
    9. 9. Is Socialbliss Ready ForMobile Domination? Quick TIPS  Re-design your nav tabs  Check out HTML5 and CSS for mobile compatibilty coding  Insert mobile friendly links for feed content  MARKET SPOT IT! BUTTON
    10. 10. References 1. http://mashable.com/2011/08/05/mobile-design-priority/ 2. http://www.uxmatters.com/mt/archives/2011/03/10-ways-mobile- sites-are-different-from-desktop-web-sites.php 3. http://www.netmagazine.com/features/mobile-first 4. http://blogs.sitepoint.com/7-tips-to-make-your-web-site-mobile- friendly/ 5. http://www.uxmatters.com/mt/archives/2011/01/designing-for-the- mobile-web-special-considerations.php 6. http://sixrevisions.com/web-development/mobile-web-design-best- practices/

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