Hacking the meme_code_ext
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The document discusses the rise of social media and its impact on mass media. It covers how personalized social media feeds and algorithms filter information differently for each user. It also discusses how memes spread visually online and how brands can create meaningful connections by understanding online communities and hacking the code of viral memes. The presentation aims to explain how information spreads visually online in the age of social media.
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Hacking the meme_code_ext
- 1. Hacking the Meme Code Hacking the Meme Code MediaCom, Feb 14th 2012
- 2. Hacking the Meme Code MediaCom, Feb 14th 2012 Joerg Blumtritt MediaCom Germany @jbenno
- 3. Hacking the Meme Code MediaCom, Feb 14th 2012 Panel auf der re:publica 2011 mit u.a. Jörg Blumtritt, Hanno Rauterberg, Benedikt Köhler und Jens Best (vlnr). (cc) Jonas Fischer/re:publica
- 4. Hacking the Meme Code MediaCom, Feb 14th 2012 “Literacy, the visual technology, dissolved the tribal magic by means of its stress on fragmentation and specialization and created the individual.” Herbert Marshall McLuhan
- 5. Table of contents 1. My timeline is a filter 2. The rise of social media and the changes for mass mediaUse 3. My Internet does not look the same way yours does 4. Meaningful Brands 5. The Meme 6. Hacking the code Hacking the Meme Code MediaCom, Feb 14th 2012
- 6. My timeline is a filter Hacking the Meme Code MediaCom, Feb 14th 2012
- 7. The rise of social media Hacking the Meme Code MediaCom, Feb 14th 2012
- 8. My Internet does not look the same way yours does Hacking the Meme Code MediaCom, Feb 14th 2012
- 9. Meaningful Brands Hacking the Meme Code MediaCom, Feb 14th 2012
- 10. Meaningful Brands Hacking the Meme Code MediaCom, Feb 14th 2012
- 11. The Meme Hacking the Meme Code MediaCom, Feb 14th 2012
- 12. The Meme http://knowyourmeme.com/photos/85444 Hacking the Meme Code MediaCom, Feb 14th 2012
- 13. The Meme Hacking the Meme Code MediaCom, Feb 14th 2012
- 14. Visual Communities Hacking the Meme Code MediaCom, Feb 14th 2012
- 15. How Images get spread Hacking the Meme Code MediaCom, Feb 14th 2012
- 16. And the future? Hacking the Meme Code MediaCom, Feb 14th 2012
- 17. And the future? Hacking the Meme Code MediaCom, Feb 14th 2012