Yusen Logistics Re-launch

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A Brand Re-launch Strategy for NYK / Yusen Logistics

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Yusen Logistics Re-launch

  1. 1. The Launch of a Truly Global Logistics Provider A Corporate Re-branding Strategy by Copyright © 2011 SideFX / Jay Abeyratne
  2. 2. To effectively communicate and create top of mind awareness of the new corporate merger betweenOur Brief NYK Logistics and Yusen Air and Sea Service Group, integrating all operations globally under Yusen Logistics. Copyright © 2011 SideFX / Jay Abeyratne
  3. 3. The Communications Platform The Big IdeaYusen Logistics - a truly global logistics provider with world-class scope and service quality Copyright © 2011 SideFX / Jay Abeyratne
  4. 4. New Corporate Identity The new logo expresses a soaring and vibrant feeling towards tomorrow and asense of flight shared by the Group, which provides services on land, sea and air. The black sumi color is an image representing the vast Earth and the color of the wing gradually changes from sky blue at its roots to the deep ocean blue of theboundless ocean at its tip. The Company believes this appropriately expresses the logistics service and the spread of the business of the new integrated company, Yusen Logistics, as an integrated logistics provider. Copyright © 2011 SideFX / Jay Abeyratne
  5. 5. Corporate Collateral / Gifts Miniature Cargo Trucks Pens Note Paper HoldersLetterheads / Business Cards Caps Mugs Umbrellas T-shirts Copyright © 2011 SideFX / Jay Abeyratne
  6. 6. The EventLaunch of Yusen LogisticsThe mechanics•Evening is best but can happen in the morning if your requirement is amorning function.•It doesn’t really matter whether you want to have cocktails, a brunch orjust snacks. Just give us the people and we’ll make it memorable.•You could make it a low-cost, informal activity and invitemany people as possible.•Venue can be a small but with great ambience.•A unique launch concept could be executed to a budget which is as low asRs.500,000 in its basic form. We could bring in add-ons depending on yourbudget. Entertainment and food too could be prepared to suit your budgetas the location offers us flexibility through creativity.• A thoughtful gift will add the icing and can be worked to your specifics.We’d maximize your return on investment throughmedia publicity for the brand. Copyright © 2011 SideFX / Jay Abeyratne
  7. 7. The Event Backdrop and Ambience Copyright © 2011 SideFX / Jay Abeyratne
  8. 8. The table setting and Ambience Copyright © 2011 SideFX / Jay Abeyratne
  9. 9. ATL – Print Ad Campaign Copyright © 2011 SideFX / Jay Abeyratne
  10. 10. Copyright © 2011 SideFX / Jay Abeyratne
  11. 11. Copyright © 2011 SideFX / Jay Abeyratne
  12. 12. Copyright © 2011 SideFX / Jay Abeyratne
  13. 13. Copyright © 2011 SideFX / Jay Abeyratne
  14. 14. Copyright © 2011 SideFX / Jay Abeyratne
  15. 15. BTL – Hoardings, Banners, Pennants Copyright © 2011 SideFX / Jay Abeyratne
  16. 16. Hoarding Copyright © 2011 SideFX / Jay Abeyratne
  17. 17. Banner Copyright © 2011 SideFX / Jay Abeyratne
  18. 18. PennantCopyright © 2011 SideFX / Jay Abeyratne
  19. 19. PennantCopyright © 2011 SideFX / Jay Abeyratne
  20. 20. Let’s do it!We believe in a constant relationship where the client and agency work as one team, working in unison withthe same kind of passion that should drive the band to greater heights. So let’s do it! Copyright © 2011 SideFX / Jay Abeyratne

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