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THE 7 MYTHS

OF B2B CONTENT
MARKETING
HOSTAGE

TO THE HYPE CURVE
consideredcontent.com
Right now, content marketing is hotter than a very 

hot thing in a heatw...
consideredcontent.com
CONTENT MARKETING 

= INBOUND MARKETING
Myth #1
Inbound is great. But it’s a slow burn demanding
you...
consideredcontent.com
IT’S ALL ABOUT 

SOCIAL MEDIA
Myth #2
In B2B, social drives as little
as 5% of web traffic. While
ther...
consideredcontent.com
YOU CAN’T
SELL
Myth #3
Really? True, going for the
sales jugular too early will be
counter-productiv...
consideredcontent.com
CUSTOMERS 

CARE ABOUT 

YOU
Myth #4
Sorry, they don’t. They care
about their businesses and
their c...
consideredcontent.com
B2B CONTENT
MUST BE
BORING
Myth #5
Let’s be clear: No one in the
history of the world has ever
been ...
consideredcontent.com
IT’S ALL ABOUT
QUANTITY
IT’S ALL ABOUT
QUALITY
Myth #6
Of course, to a degree, it’s about
both. Whil...
consideredcontent.com
THERE IS A SINGLE
BEST PRACTICE
Myth #7
Ultimately, there’s what works for your
business and what do...
consideredcontent.com
GET THE FULL
PICTURE
This Slideshare is an excerpt from the 

7 Myths of B2B Content Marketing ebook...
RIDDING THE WORLD OF CRAPPY 

B2B CONTENT (ONE BRAND AT A TIME)
Considered Content is an outbound content marketing agency...
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7 myths of B2B content marketing

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Content marketing is hot and B2B is where most of the action is. But amongst all the hype, there are a bunch of myths that (while they sound good) might be damaging your success. Here we bring together the seven we hear most often.

Published in: Marketing

Transcript of "7 myths of B2B content marketing"

  1. 1. THE 7 MYTHS
 OF B2B CONTENT MARKETING
  2. 2. HOSTAGE
 TO THE HYPE CURVE consideredcontent.com Right now, content marketing is hotter than a very 
 hot thing in a heatwave. And with that heat comes 
 a lot of noise — some helpful, some not so much. 
 So before you sign up to the Content Marketing Appreciation Society (or write it off completely), check out the 7 myths we see most regularly in the market.
  3. 3. consideredcontent.com CONTENT MARKETING 
 = INBOUND MARKETING Myth #1 Inbound is great. But it’s a slow burn demanding you invest a lot of time. The most effective marketing, however, is still outbound (especially when supported by valuable content). Plus, do 
 it right and you get inbound traffic too. consideredcontent.com
  4. 4. consideredcontent.com IT’S ALL ABOUT 
 SOCIAL MEDIA Myth #2 In B2B, social drives as little as 5% of web traffic. While there are good reasons for doing social, you should consider exactly how much investment it deserves.
  5. 5. consideredcontent.com YOU CAN’T SELL Myth #3 Really? True, going for the sales jugular too early will be counter-productive, but unless people buy, you don’t have a business.
  6. 6. consideredcontent.com CUSTOMERS 
 CARE ABOUT 
 YOU Myth #4 Sorry, they don’t. They care about their businesses and their challenges. So unless your content talks to these, you’re wasting their time 
 (and your money).
  7. 7. consideredcontent.com B2B CONTENT MUST BE BORING Myth #5 Let’s be clear: No one in the history of the world has ever been bored into buying a product. Hypnotised maybe, but that’s different. The best performing content both informs and entertains.
  8. 8. consideredcontent.com IT’S ALL ABOUT QUANTITY IT’S ALL ABOUT QUALITY Myth #6 Of course, to a degree, it’s about both. While you should never compromise on quality, by mixing created, curated, commissioned and re-created content, you can achieve the right balance.
  9. 9. consideredcontent.com THERE IS A SINGLE BEST PRACTICE Myth #7 Ultimately, there’s what works for your business and what doesn’t. Use the available research, adopt a culture of low-cost testing and discover your own best practices.
  10. 10. consideredcontent.com GET THE FULL PICTURE This Slideshare is an excerpt from the 
 7 Myths of B2B Content Marketing ebook. ! Download your free copy at consideredcontent.com/7-myths/
  11. 11. RIDDING THE WORLD OF CRAPPY 
 B2B CONTENT (ONE BRAND AT A TIME) Considered Content is an outbound content marketing agency focused on B2B and technology companies. We do three things really well: Whether you need to drive leads or accelerate sales, we can help. Check out consideredcontent.com to learn more or contact us at hello@consideredcontent.com.
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