11 Must-Dos
for the Serious
   Blogger
Jay Baer
Social Media Strategy
@jaybaer
www.convinceandconvert.com
fiskfisk




We’re All In This Together
History
          Launched July
             1, 2008

            225 posts

           1 Redesign

            6 Copy
   ...
Patience Pays




312 visits/week               3,577 visits/week




46 visits/week                949 visits/week
strategy
Specificity

Who Is Your Audience, Really?

 What Is Your Blog About?

  What Similar Blogs Exist?

What Does Success Look...
Consistency




                                           Joe Lanman

          More = More
    Create a Blog Schedule
  ...
content
Variety
                  Mix Feature-Length and
                          Short

                 Mix Timely With Timeles...
Imagery
      Include Images in Every
                Post

             flickr.com/
      creativecommons/by-2.0/

      ...
Utility
    Don’t Just Ramble, Be
           Helpful

          Create Tools

   Give Your Ideas Handles




             ...
Gravity
     Build An Anchor

  A Post Series You Write
         Routinely




                                n t
       ...
personality
Humanity




Show Yourself


Tell Stories

                                                    i ty
Your Real Life Is Inte...
Community

     W = Welcome

     F = Facilitate
     A = Answer
     C = Connect
     T = Thank

     Ask Questions

    ...
marketing
Searchability

          Google is Your Most
           Important Reader

          Every Post is Bait in
              th...
Searchability
              #55 to #17 in
           Google in One Day
            for “social media
                strat...
Extensibility
    Commenting on Other Blogs
           is Critical

    For Every Hour You Spend
    On Your Blog, Spend 3...
Extensibility
                                      How Can You Expand
                                      and Repackage...
Virality




                                             n g
My Business Model                     e ti
                 ...
Virality
         To Be A Good
       Blogger, You Must
          Be a Great
        Headline Writer

       120 Character...
Jay Baer
Social Media Strategy
@jaybaer
www.convinceandconvert.com
11 Must Dos For The Serious Blogger
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11 Must Dos For The Serious Blogger

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Comprehensive tips and advice for creating a thriving blog community from scratch, including specific examples and case studies. Blogging advice and how tos for serious bloggers.

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11 Must Dos For The Serious Blogger

  1. 1. 11 Must-Dos for the Serious Blogger
  2. 2. Jay Baer Social Media Strategy @jaybaer www.convinceandconvert.com
  3. 3. fiskfisk We’re All In This Together
  4. 4. History Launched July 1, 2008 225 posts 1 Redesign 6 Copy Changes
  5. 5. Patience Pays 312 visits/week 3,577 visits/week 46 visits/week 949 visits/week
  6. 6. strategy
  7. 7. Specificity Who Is Your Audience, Really? What Is Your Blog About? What Similar Blogs Exist? What Does Success Look Like? It’s Okay if You’re Not Sure. Your Results Will Change Your Strategy g y a te s tr
  8. 8. Consistency Joe Lanman More = More Create a Blog Schedule g y Blog in Advance a te Consecutive Days Builds Traction s tr
  9. 9. content
  10. 10. Variety Mix Feature-Length and Short Mix Timely With Timeless Mix Text With Video Mix Positive With Negative Mix Personal With Professional Don’t Over-think n t n te fotographix.ca c o
  11. 11. Imagery Include Images in Every Post flickr.com/ creativecommons/by-2.0/ shutterstock.com Sometimes, It’s not a Picture, it’s a presentation or a video n t n te c o
  12. 12. Utility Don’t Just Ramble, Be Helpful Create Tools Give Your Ideas Handles n t n te c o
  13. 13. Gravity Build An Anchor A Post Series You Write Routinely n t n te c o
  14. 14. personality
  15. 15. Humanity Show Yourself Tell Stories i ty Your Real Life Is Interesting a l s on p er
  16. 16. Community W = Welcome F = Facilitate A = Answer C = Connect T = Thank Ask Questions Ask For Help i ty a l s on p er
  17. 17. marketing
  18. 18. Searchability Google is Your Most Important Reader Every Post is Bait in the Water Pick Good Search Terms and Incorporate Them In URLs, Headlines, Subheads n g e ti a rk m
  19. 19. Searchability #55 to #17 in Google in One Day for “social media strategy” Now, #4 n g e ti a rk m
  20. 20. Extensibility Commenting on Other Blogs is Critical For Every Hour You Spend On Your Blog, Spend 3 on Other People’s blogs Being First Helps n g e ti a rk m
  21. 21. Extensibility How Can You Expand and Repackage Your Work? E-Book www.crowinfodesign.com Newsletter n g e ti a rk www.thesocialmediamessenger.com m
  22. 22. Virality n g My Business Model e ti a rk m
  23. 23. Virality To Be A Good Blogger, You Must Be a Great Headline Writer 120 Characters or less Challenge Wisdom Numbers/Lists Unexpected, Action Words Keywords n g e ti a rk m
  24. 24. Jay Baer Social Media Strategy @jaybaer www.convinceandconvert.com

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