11 Must-Dos for the Serious
Blogger

Jay Baer Social Media Strategy
@jaybaer www.convinceandconvert.com

fiskfisk We’re All In This
Together

History Launched July 1, 2008
225 posts 1 Redesign 6 Copy Changes

Patience Pays 312 visits/week 3,577
visits/week 46 visits/week 949 visits/week

strategy

Specificity Who Is Your Audience,
Really? What Is Your Blog About? What Similar Blogs Exist? What Does Success Look Like? It’s Okay if You’re Not Sure. Your Results Will Change Your Strategy g y a te s tr

Consistency Joe Lanman More =
More Create a Blog Schedule g y Blog in Advance a te Consecutive Days Builds Traction s tr

content

Variety Mix Feature-Length and Short
Mix Timely With Timeless Mix Text With Video Mix Positive With Negative Mix Personal With Professional Don’t Over-think n t n te fotographix.ca c o

Imagery Include Images in Every
Post flickr.com/ creativecommons/by-2.0/ shutterstock.com Sometimes, It’s not a Picture, it’s a presentation or a video n t n te c o

Utility Don’t Just Ramble, Be
Helpful Create Tools Give Your Ideas Handles n t n te c o

Gravity Build An Anchor A
Post Series You Write Routinely n t n te c o

personality

Humanity Show Yourself Tell Stories
i ty Your Real Life Is Interesting a l s on p er

Community W = Welcome F
= Facilitate A = Answer C = Connect T = Thank Ask Questions Ask For Help i ty a l s on p er

marketing

Searchability Google is Your Most
Important Reader Every Post is Bait in the Water Pick Good Search Terms and Incorporate Them In URLs, Headlines, Subheads n g e ti a rk m

Searchability #55 to #17 in
Google in One Day for “social media strategy” Now, #4 n g e ti a rk m

Extensibility Commenting on Other Blogs
is Critical For Every Hour You Spend On Your Blog, Spend 3 on Other People’s blogs Being First Helps n g e ti a rk m

Extensibility How Can You Expand
and Repackage Your Work? E-Book www.crowinfodesign.com Newsletter n g e ti a rk www.thesocialmediamessenger.com m

Virality n g My Business
Model e ti a rk m

Virality To Be A Good
Blogger, You Must Be a Great Headline Writer 120 Characters or less Challenge Wisdom Numbers/Lists Unexpected, Action Words Keywords n g e ti a rk m

Jay Baer Social Media Strategy
@jaybaer www.convinceandconvert.com