11 Must-Dos for the Serious
Blogger

Jay Baer Social Media Strategy
@jaybaer www.convinceandconvert.com

We’re All In This Together
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History Launched July 1, 2008
225 posts 1 Redesign 6 Copy Changes

Patience Pays 312 visits/week 3,577
visits/week 46 visits/week 949 visits/week

s t r a t
e g y

Specificity s t r a
t e g y Who Is Your Audience, Really? What Is Your Blog About? What Similar Blogs Exist? What Does Success Look Like? It’s Okay if You’re Not Sure. Your Results Will Change Your Strategy

Consistency s t r a
t e g y More = More Create a Blog Schedule Blog in Advance Consecutive Days Builds Traction Joe Lanman

c o n t e
n t

Variety c o n t
e n t Mix Feature-Length and Short Mix Timely With Timeless Mix Text With Video Mix Positive With Negative Mix Personal With Professional Don’t Over-think fotographix.ca

Imagery c o n t
e n t Include Images in Every Post flickr.com/ creativecommons/by-2.0/ shutterstock.com Sometimes, It’s not a Picture, it’s a presentation or a video

Utility c o n t
e n t Don’t Just Ramble, Be Helpful Create Tools Give Your Ideas Handles

Gravity c o n t
e n t Build An Anchor A Post Series You Write Routinely

p e r s o
n a l i t y

Humanity p e r s
o n a l i t y Show Yourself Your Real Life Is Interesting Tell Stories

Community W = Welcome F
= Facilitate A = Answer C = Connect T = Thank Ask Questions Ask For Help p e r s o n a l i t y

m a r k e
t i n g

Searchability m a r k
e t i n g Google is Your Most Important Reader Every Post is Bait in the Water Pick Good Search Terms and Incorporate Them In URLs, Headlines, Subheads

Searchability m a r k
e t i n g #55 to #17 in Google in One Day for “social media strategy” Now, #4

Extensibility m a r k
e t i n g Commenting on Other Blogs is Critical For Every Hour You Spend On Your Blog, Spend 3 on Other People’s blogs Being First Helps

Extensibility m a r k
e t i n g How Can You Expand and Repackage Your Work? E-Book Newsletter www.thesocialmediamessenger.com www.crowinfodesign.com

Virality m a r k
e t i n g My Business Model

Virality m a r k
e t i n g To Be A Good Blogger, You Must Be a Great Headline Writer 120 Characters or less Challenge Wisdom Numbers/Lists Unexpected, Action Words Keywords

Jay Baer Social Media Strategy
@jaybaer www.convinceandconvert.com