Emerging Technologies and Trends in Social Media


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By Jawad Shuaib http://jawadonweb.com

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  • You know you need to be on a website when both your barber and your city mayor are on it!
  • Difference between Internet and WWW. Any two persons can be connected through a social network by 5 degrees of separation or less.
  • How does TCP/IP work? What were the Browser Wars? Why did the Internet Bubble happen? The evolution of search.
  • Collective Intelligence (Wisdom of the Crowds) Dynamic Site Content pip.io Communities
  • More than the population of China.
  • Couch to computer chair
  • Just as the television did not replace the radio, and radio did not replace the newspapers, and newspapers didn’t replace office gossip, the internet is not going to replace the television.
  • My interactions define me.
  • Google searches for popular terms returns 'Twitter, Facebook, MySpace, Google News results' http://www.google.com/realtime
  • Real-time updates: http://pip.io/ Ning – Viral Loop
  • A collection of objects in the graph (people, pages, photos, etc) and the connections between them (e.g., friend relationships, shared content, and photo tags). What's the goal (Facebook): Offer Facebook social graph to websites so that they may utilize the objects and the connections between them outside of Facebook.   What's the goal (Google): Google Social Graph API takes advantage of public connections and makes them accessible to developers. Social Plugins available on nextMEDIAEvents
  • Users: https://graph.facebook.com/btaylor (Bret Taylor) Pages: Movies https://graph.facebook.com/me/movies?access_token=2227470867|2.qc1Bf4z_U_ECHahAQjOQVg__.3600.1291309200-172004637|tpgZvSM85DKj1iM8AXM_E7hj5JY Likes https://graph.facebook.com/me/likes?access_token=2227470867|2.qc1Bf4z_U_ECHahAQjOQVg__.3600.1291309200-172004637|tpgZvSM85DKj1iM8AXM_E7hj5JY
  • Most breakups happen 2 weeks before Christmas.
  • Twitter has passed more than 10 billion tweets
  • TweetDeck
  • SecondLife lindens Zynga reported that direct purchases of virtual currency and goods accounted for most of its more than $100 million in revenue for 2009. Mafia Wars.
  • YouTube has more than two billion views per day Hulu: Fox and NBC Universal, $100 million in revenue
  • LivingSocial received $175 million in funding
  • GPS/Signal Triangulation has made this possible
  • Location Based Advertising (LBA)
  • What’s the difference between Widgets and Mashups? Applications Built On Top Of Applications Find speed traps using Google Maps: http://www.trapster.com/
  • Search vs. Discovery: Amazon recommendation engine
  • User Generated Content (UGC)
  • RSS Feeds Show how I use Google Reader to Syndicate Content Ping.fm
  • http://www.flickr.com/creativecommons/
  • http://nextmedia-source.com Google Buzz Show how I use Google Reader http://jawadonweb.com/projects/spy/ http://jawadonweb.com/projects/feed2blog
  • API -> Facebook CUTC Competition
  • Evernote Shazam
  • Browser based offline outlook.
  • OpenSocial vs. Facebook Markup Language
  • Netbooks vs. Tablets
  • Hubs and Pivots .NET Framework
  • Android
  • Retina Display
  • Calls over Data vs. Traditional Telecom
  • 9 inches $549 for 16GB + Wifi No USB How will your website look in iPad: http://ipadpeek.com
  • 7 inches 600, 000 units sold Includes dual camera Plays Flash $650
  • HTML 5 7 inches Executives (not heavy on games) Dual cameras Supports HDMI and USB
  • 5 inches Android based
  • Microsoft Surface
  • Google Goggles Shazam, search AC/DC Iron Man
  • Windows XNA technology will support cross device development XNA Demonstration: http://www.engadget.com/2010/03/09/microsoft-shows-off-xna-games-running-on-windows-phone-full-3d/
  • 70% to %30 Revenue Sharing Model for iPhone Applications
  • Angry Birds -> Why is it so successful - Easy to learn - Utilizing features of the platform - Easy to pickup but it has depth - Graphics
  • Mobile first.
  • MMOs/MMORPG (Massive Multiplayer Role Playing Game): World of Warcraft, Farmville FPS: Medal of Honor
  • Sony PSP is also a media player Sony PSP is used for fighting games DS is usually used for adventure or educational games (casual)
  • Your whole body becomes the controller. http://www.youtube.com/watch?v=Mf44bWQr3jc
  • Microsoft Silverlight
  • Surf the internet Run apps like Netflix, games, flash Stream content from mobile to your tv Translate content real-time
  • Apple: Rent 99c shows Microsoft : Nascar races: Choose your own cockpit driver view CNN: Show polls on candidates
  • FREE audible book SalesForce.com RakeSecret.com ZendCart, PayPal, Google Checkout LonelyGirl15
  • Give away the cell phone, sell the monthly plan; make the videogame console cheap and sell expensive games; Free version for Flickr, charge for pro.   Zero marginal cost to distribute: music. give away for free - charge on merchandise, licensing, and concerts.
  • Monetizing Facebook Applications: http://blogs.zdnet.com/social/?p=215
  • Well-executed product placement adds value to the content and no longer becomes a “cost” to the consumer at all. Brand equity will be measured by the strength of the brand community. OldSpice : http://www.youtube.com/watch?v=0Cs95FmimP0&feature=channel Seth Macfarlane : http://www.youtube.com/sethcomedy YouTube Insights: http://www.youtube.com/my_videos_insight
  • Define position
  • Search vs. Discovery ads CPM -> cost per 1000 impressions When someone says something like, "our CPM is $5," this means that the cost per impression is $0.005. Campaign Monitor
  • How Google Social Search Works: http://www.youtube.com/watch?v=BlpTjP6h6Ms SEO: Show AlphaWolfram Something out of the ordinary, “Will it Blend” http://www.youtube.com/watch?v=lAl28d6tbko Wedding Dance: http://www.youtube.com/watch?v=4-94JhLEiN0 FlameWhale
  • Don’t interrupt. Permission Marketing.
  • Search ads: 12 billion Display ads: 6 billion Search advertising is more effective because it targets intent.
  • Groupon strategy for sharing content “ Sent via iPhone” makes the user appear cool Figure out how your application will make your users promote themselves, and you will have built a viral loop.
  • A/B testing http://www.youtube.com/watch?v=1yTjj9MnzRY
  • #HoHoTo, CaseCamp, DemoCamp
  • Emerging Technologies and Trends in Social Media

    1. 1. Emerging Technologies and Trends in Social Media By: Jawad Shuaib W : http://jawadonweb.com
    3. 7. None Of These Sites Existed 8 Years Ago
    4. 9. The mobile web is growing 8x faster than the equivalent desktop web from 10 years ago.
    5. 10. The Long Tail of Startups
    6. 11. New Media is “ Present Media ”
    7. 12. HOW DID WE GET HERE? <ul><li>Internet vs. WWW </li></ul>
    8. 13. TCP/IP , Browser Wars , Internet Bubble and Search .
    9. 14. Web 1.0 -> Web 2.0 <ul><ul><li>Limitations of Web 1.0 and the eventual transition to Web 2.0 </li></ul></ul>
    10. 15. 60 billion web pages! How big is the WWW?
    11. 16. 28% of World Population
    12. 17. ACTIVE VS. PASSIVE <ul><li>Content is consumed in two ways: </li></ul>
    13. 18. Evolution of Media
    14. 19. Internet Is Not Going to Replace Television
    16. 22. What Do These Sites Have In Common?
    17. 23. What Makes Website Social? <ul><li>Identity: who are you? </li></ul><ul><li>Reputation: what do people think you stand for? </li></ul><ul><li>Presence: where are you? </li></ul><ul><li>Relationships: who are you connected with? who do you trust? </li></ul><ul><li>Groups: how do you organize your connections? </li></ul><ul><li>Conversations: what do you discuss with others? </li></ul>
    18. 24. The Consumers Of Content Are Also Its Producers
    19. 25. Social News & Bookmarking <ul><li>Blogs </li></ul><ul><ul><li>Blogger </li></ul></ul><ul><ul><li>Wordpress </li></ul></ul><ul><ul><li>Tumblr </li></ul></ul><ul><ul><li>Posterous </li></ul></ul><ul><li>Social Bookmarking </li></ul><ul><ul><li>Delicious </li></ul></ul><ul><ul><li>Digg/Reddit/HN </li></ul></ul><ul><ul><li>Mixx </li></ul></ul>
    20. 26. News Has Become Instantaneous
    21. 27. Social Networking
    22. 30. Social Networking <ul><li>Personal </li></ul><ul><li>Twitter </li></ul><ul><li>Ning </li></ul><ul><li>Hi5 </li></ul><ul><li>MySpace </li></ul><ul><li>Facebook </li></ul><ul><li>Professional </li></ul><ul><li>LinkedIn </li></ul><ul><li>Sprouter </li></ul><ul><li>Ryze </li></ul><ul><li>Plaxo </li></ul><ul><li>Xing </li></ul>
    23. 31. <ul><li>Facebook is for real-time communication </li></ul><ul><li>MySpace is for music artists and fan groups </li></ul><ul><li>Hi5 is for gamers and high-school students </li></ul><ul><li>LinkedIn is for business professionals and recruiters </li></ul><ul><li>Ning is for creating niche social networks . </li></ul>
    24. 32. “ Facebook is like a jail; You sit around and waste time, you write on walls and get poked by people you don’t even know.”
    25. 33. The Social Graph “ The global mapping of everybody and how they're related.”
    26. 34. Social Graph Attributes <ul><li>Users </li></ul><ul><li>Pages </li></ul><ul><li>Events </li></ul><ul><li>Movies </li></ul><ul><li>Likes </li></ul><ul><li>Photos </li></ul><ul><li>Videos </li></ul><ul><li>Notes </li></ul><ul><li>Check-ins </li></ul>
    27. 35. What can you do with the Social Graph?
    28. 36. Facebook vs. Twitter
    29. 37. Twitter is as of 2010 processing more than one billion tweets per month
    30. 38. <ul><li>Facebook </li></ul><ul><li>Real relationships </li></ul><ul><li>Connected network </li></ul><ul><li>Media updates </li></ul><ul><li>On-site third party applications </li></ul><ul><li>Twitter </li></ul><ul><li>Open relationships </li></ul><ul><li>Idea network </li></ul><ul><li>Status updates </li></ul><ul><li>Off-site third party applications </li></ul>Facebook vs. Twitter
    31. 41. Virtual Currency <ul><li>Virtual Goods Are Worth $1.5 billion </li></ul>
    32. 42. Social Photos and Videos <ul><li>Flickr/Getty Images </li></ul><ul><li>Twitpic </li></ul><ul><li>YouTube/Hulu </li></ul>
    33. 43. Social Collaboration <ul><li>Wikipedia </li></ul><ul><li>Google Wave </li></ul><ul><li>Google Maps </li></ul><ul><li>Collaborative Documents/Wikis </li></ul>
    34. 44. Social Bookmarking <ul><li>Digg was built for less than $2000 </li></ul><ul><li>Delicious sold for $30 million </li></ul>
    35. 45. Collaborative Buying <ul><li>WagJag/LivingSocial/RedFlagDeals </li></ul><ul><li>Groupon rumoured to be sold for $5.3 billion </li></ul>
    36. 46. Location Based Services (LBS) <ul><li>Search today has a new dimension to it: location. </li></ul><ul><li>Locating people on a map ( Facebook Places, Google Lat ) </li></ul><ul><li>Recommending social events ( Meetup, Gowalla ) </li></ul><ul><li>Finding nearby services, such as a restaurant ( Yelp, Google Places ) </li></ul><ul><li>Turn by turn navigation to any address </li></ul><ul><li>Mobile Commerce in terms of redeeming coupons ( Foursquare ) </li></ul>
    37. 47. Facebook Places
    38. 48. Foursquare <ul><li>FourSquare used by businesses to reward their most loyal customers (Starbucks) </li></ul>
    39. 49. Micro Applications (Widgets and Mashups) <ul><li>Causes </li></ul><ul><li>Mafia Wars </li></ul><ul><li>Farmville </li></ul><ul><li>iGoogle Apps </li></ul><ul><li>Pip.io </li></ul>
    40. 50. Industry Leading Blogs <ul><li>Social Media: Mashable.com </li></ul><ul><li>Startup News: TechCrunch.com </li></ul><ul><li>New Media Analysis: ReadWriteWeb.com </li></ul><ul><li>Latest Gadgets: Engadget.com </li></ul><ul><li>Television and Media: GigaOm.com </li></ul><ul><li>Canadian Startups: StartupNorth.ca </li></ul>
    42. 52. Content Syndication vs. Aggregation
    43. 53. Content Syndication Me Facebook Twitter Other Users
    44. 54. Open Source Content License <ul><li>GNU General Public License (GPL) </li></ul><ul><li>Creative Commons </li></ul><ul><li>MIT License </li></ul>
    45. 55. Content Aggregation Content Aggregator Blog NY Times Facebook Me
    47. 57. Useful Concepts <ul><li>API </li></ul><ul><li>Torrents/P2P </li></ul><ul><li>Content Tags </li></ul><ul><li>Cloud Computing </li></ul><ul><li>Mashups and Widgets </li></ul><ul><li>HTML 5 and Semantic Web </li></ul><ul><li>Augmented Reality </li></ul>
    48. 58. Cloud Computing <ul><li>Amazon S3 </li></ul><ul><li>Microsoft Azure </li></ul><ul><li>Google App Engine </li></ul>
    49. 59. HTML 5 <ul><li>HTML 5 bridges the gap between desktop and web apps. </li></ul><ul><li>Video without Flash </li></ul><ul><li>Geolocation </li></ul><ul><li>SQL Storage (for offline support) </li></ul><ul><li>Defined markup, header, footer, aside, content, article </li></ul>
    50. 60. ENABLING TECHNOLOGIES <ul><li>The quiet revolution </li></ul>
    51. 61. There Is An Ongoing Movement Towards Open Data
    52. 62. Open Data <ul><li>Facebook Connect and API </li></ul><ul><li>Twitter OAuth </li></ul><ul><li>OpenID </li></ul><ul><li>OpenSocial </li></ul><ul><li>Google Connect </li></ul>
    53. 63. When Picking a Platform, Consider: <ul><li>Geographic location of target users </li></ul><ul><li>Ownership of data (copyright issues) </li></ul><ul><li>Flexibility of platform </li></ul><ul><li>Usage limits </li></ul><ul><li>Potential for monetization </li></ul><ul><li>Ability to leverage the social graph </li></ul>
    54. 64. EXTENDING THE DESKTOP EXPERIENCE <ul><li>The Social Smart Phone </li></ul>
    55. 65. When Forecasting The Future, Look East
    56. 67. Some New Devices
    57. 68. Review Of Popular Mobile Phones <ul><li>Windows 7 Mobile </li></ul>
    58. 69. Review Of Popular Mobile Phones <ul><li>Sony Ericsson Xperia X10 </li></ul>
    59. 70. Review Of Popular Mobile Phones <ul><li>iPhone </li></ul>
    60. 71. Review Of Popular Mobile Phones <ul><li>Samsung </li></ul>
    61. 72. Review Of Popular Mobile Phones <ul><li>BlackBerry </li></ul>
    62. 73. Reference: http://gigaom.com
    63. 75. iTunes has sold over 1 billion songs
    64. 76. TABLET WARS <ul><li>Year 2011 </li></ul>
    65. 77. Tablet Wars Apple iPad
    66. 78. All iPhone Applications Run On iPad
    67. 79. More than 300, 000 iPads sold on first day
    68. 80. Tablet Wars Samsung Galaxy Tab
    69. 81. Tablet Wars BlackBerry Playbook
    70. 82. Tablet Wars Dell Streak
    71. 83. Tablet Wars Microsoft
    72. 84. Canada’s Service Provider <ul><li>Rogers </li></ul><ul><ul><li>Fido, Chatr Wireless </li></ul></ul><ul><li>Bell </li></ul><ul><ul><li>Virgin </li></ul></ul><ul><li>Telus </li></ul><ul><ul><ul><li>Koodo </li></ul></ul></ul><ul><li>Wind Mobile/Mobilicity/Public Mobile </li></ul>
    73. 85. Network Types <ul><li>CDMA </li></ul><ul><ul><li>Good national coverage </li></ul></ul><ul><li>GSM </li></ul><ul><ul><ul><li>Supports SIM </li></ul></ul></ul><ul><li>3G </li></ul><ul><ul><li>Fast broadband support </li></ul></ul><ul><li>HSPA </li></ul><ul><ul><li>Bell and Telus moved from 3G </li></ul></ul><ul><li>4G </li></ul>
    74. 86. A Device That’s Not Connected Is Not Interesting
    75. 87. Popular Mobile Platforms <ul><li>iPhone </li></ul><ul><li>Windows Mobile 7 Series </li></ul><ul><li>Android </li></ul><ul><li>BlackBerry </li></ul><ul><li>Ovi </li></ul>
    76. 88. It’s Cheaper To Develop For iPhone
    77. 89. Applications Sell For More On BlackBerry <ul><li>$1.99 on iPhone </li></ul><ul><li>$2.72 on Android </li></ul><ul><li>$5.99 on BlackBerry </li></ul>
    79. 91. How To Choose Between WAP vs. Native
    80. 92. WAP vs. Native <ul><li>WAP applications are easier to build for. It works across devices. </li></ul><ul><li>Native applications can better leverage the device hardware (i.e. gps, compass, accelerometer). </li></ul>
    81. 93. Application Examples <ul><li>Angry Birds </li></ul><ul><li>Yelp Augmented Reality/TinEye </li></ul><ul><li>Google Translator </li></ul><ul><li>Netflix </li></ul><ul><li>ING Mobile Payments </li></ul><ul><li>TomTom GPS </li></ul><ul><li>Audible Books </li></ul><ul><li>Yellow Pages </li></ul>
    82. 94. A Phone Is No Longer A Phone, It’s Your Alter Ego
    84. 96. Gaming Is A Bigger Industry Than Hollywood
    85. 97. “ Call of Duty” Sold 14 Million Copies In 24 Hours
    86. 98. Three Types <ul><li>Gaming Consoles </li></ul><ul><li>Handheld Devices </li></ul><ul><li>Web Based </li></ul>
    87. 99. Gaming Consoles <ul><li>Nintendo Wii </li></ul><ul><li>Sony Playstation </li></ul><ul><li>Microsoft Xbox </li></ul>
    88. 100. Handheld Devices <ul><li>Sony PSP </li></ul><ul><li>Nintendo DS </li></ul><ul><li>Microsoft Zune, Apple iPhone, etc </li></ul>
    89. 101. Microsoft Kinect
    90. 102. Flash vs. Apple
    92. 104. Internet Television (IPTV) <ul><li>Google TV </li></ul><ul><ul><li>Android Software Platform </li></ul></ul><ul><ul><li>Make content searchable </li></ul></ul><ul><li>Apple TV </li></ul><ul><ul><li>Hardware box </li></ul></ul><ul><ul><li>Stream YouTube, iTunes, Music Collection </li></ul></ul><ul><li>Microsoft Media Room </li></ul><ul><ul><li>SDK to add more depth to content </li></ul></ul>
    94. 106. On The Internet There Are A Few Millionaires But Hardly Any Billionaires
    95. 107. Monetization Models <ul><li>Freemium </li></ul><ul><li>Software as a Service (SaaS) </li></ul><ul><li>Advertising </li></ul><ul><li>Affiliate Marketing </li></ul><ul><li>E-Commerce </li></ul><ul><li>Product Placement </li></ul><ul><li>Branded Entertainment </li></ul><ul><li>Subscription Model </li></ul>
    96. 108. Freemium <ul><li>The marginal cost of an additional user is almost zero </li></ul><ul><li>Free products with pro subscriptions </li></ul>
    97. 109. Advertising <ul><li>Embedded YouTube Ads </li></ul><ul><li>Google Adsense / Adbrite </li></ul><ul><li>TextLinkAds </li></ul>
    98. 110. Affiliate Marketing <ul><li>Commission Junction </li></ul><ul><li>Amazon Affiliates </li></ul>
    99. 111. E-Commerce <ul><li>EventBrite (Event Registration) </li></ul><ul><li>Monster (Job Board) </li></ul><ul><li>E-Bay (PayPal) </li></ul><ul><li>ING Mobile Payments </li></ul>
    100. 112. Product Placement and Branded Entertainment <ul><li>The future of branded entertainment is social. </li></ul><ul><li>OldSpice Commercials </li></ul><ul><li>Seth Macfarlane </li></ul><ul><li>LoneyGirl15 </li></ul><ul><li>Maynards </li></ul>
    101. 113. Subscription Model <ul><li>Wall Street Journal </li></ul><ul><li>Netflix/Rogers on Demand </li></ul>
    103. 115. Advertising Is Not Marketing Turn strangers into friends and friends into customers.
    104. 116. Paid Growth <ul><li>Social Ads </li></ul><ul><li>Google Adwords (CPC/CPM/CPL) </li></ul><ul><li>Newsletter Campaigns </li></ul>
    105. 117. Organic Growth <ul><li>Direct Traffic </li></ul><ul><li>Search Engine Optimization (SEO) </li></ul><ul><li>Viral </li></ul>
    106. 118. Suggested Reading Material
    107. 119. Suggested Reading Material
    109. 121. Users Have An Attention Span Of An Orangutan
    110. 122. How Is Content Spread? <ul><li>Content That Stands Out </li></ul><ul><li>User Gets Rewarded For Sharing It </li></ul>
    111. 123. SUCCESS METRICS <ul><li>What Gets Measured Gets Improved </li></ul>
    112. 124. Traffic Metrics <ul><li>Measure Web Traffic with Google Analytics, Crazy Egg, ChartBeat </li></ul><ul><li>Measure Social Interactions with TweetDeck, Alerts, and Google Blog Search </li></ul><ul><li>Measure Blog Subscriptions with Feedburner </li></ul><ul><li>Compare traffic using Compete/Alexa </li></ul><ul><li>Identify success using A/B testing and conversions </li></ul>
    113. 125. “ When I took office, only high energy physicists had ever heard of what is called the World Wide Web ... Now even my cat has it's own page.” – Bill Clinton
    114. 126. Stay In Touch http://facebook.jawadonweb.com http://jawadonweb.com [email_address] http://twitter.jawadonweb.com