You know you need to be on a website when both your barber and your city mayor are on it!
Difference between Internet and WWW. Any two persons can be connected through a social network by 5 degrees of separation or less.
How does TCP/IP work? What were the Browser Wars? Why did the Internet Bubble happen? The evolution of search.
Collective Intelligence (Wisdom of the Crowds) Dynamic Site Content pip.io Communities
More than the population of China.
Couch to computer chair
Just as the television did not replace the radio, and radio did not replace the newspapers, and newspapers didn’t replace office gossip, the internet is not going to replace the television.
My interactions define me.
Google searches for popular terms returns 'Twitter, Facebook, MySpace, Google News results' http://www.google.com/realtime
Real-time updates: http://pip.io/ Ning – Viral Loop
A collection of objects in the graph (people, pages, photos, etc) and the connections between them (e.g., friend relationships, shared content, and photo tags). What's the goal (Facebook): Offer Facebook social graph to websites so that they may utilize the objects and the connections between them outside of Facebook. What's the goal (Google): Google Social Graph API takes advantage of public connections and makes them accessible to developers. Social Plugins available on nextMEDIAEvents
Users: https://graph.facebook.com/btaylor (Bret Taylor) Pages: Movies https://graph.facebook.com/me/movies?access_token=2227470867|2.qc1Bf4z_U_ECHahAQjOQVg__.3600.1291309200-172004637|tpgZvSM85DKj1iM8AXM_E7hj5JY Likes https://graph.facebook.com/me/likes?access_token=2227470867|2.qc1Bf4z_U_ECHahAQjOQVg__.3600.1291309200-172004637|tpgZvSM85DKj1iM8AXM_E7hj5JY
Most breakups happen 2 weeks before Christmas.
Twitter has passed more than 10 billion tweets
SecondLife lindens Zynga reported that direct purchases of virtual currency and goods accounted for most of its more than $100 million in revenue for 2009. Mafia Wars.
YouTube has more than two billion views per day Hulu: Fox and NBC Universal, $100 million in revenue
LivingSocial received $175 million in funding
GPS/Signal Triangulation has made this possible
Location Based Advertising (LBA)
What’s the difference between Widgets and Mashups? Applications Built On Top Of Applications Find speed traps using Google Maps: http://www.trapster.com/
Search vs. Discovery: Amazon recommendation engine
User Generated Content (UGC)
RSS Feeds Show how I use Google Reader to Syndicate Content Ping.fm
http://nextmedia-source.com Google Buzz Show how I use Google Reader http://jawadonweb.com/projects/spy/ http://jawadonweb.com/projects/feed2blog
API -> Facebook CUTC Competition
Browser based offline outlook.
OpenSocial vs. Facebook Markup Language
Netbooks vs. Tablets
Hubs and Pivots .NET Framework
Calls over Data vs. Traditional Telecom
9 inches $549 for 16GB + Wifi No USB How will your website look in iPad: http://ipadpeek.com
7 inches 600, 000 units sold Includes dual camera Plays Flash $650
HTML 5 7 inches Executives (not heavy on games) Dual cameras Supports HDMI and USB
5 inches Android based
Google Goggles Shazam, search AC/DC Iron Man
Windows XNA technology will support cross device development XNA Demonstration: http://www.engadget.com/2010/03/09/microsoft-shows-off-xna-games-running-on-windows-phone-full-3d/
70% to %30 Revenue Sharing Model for iPhone Applications
Angry Birds -> Why is it so successful - Easy to learn - Utilizing features of the platform - Easy to pickup but it has depth - Graphics
MMOs/MMORPG (Massive Multiplayer Role Playing Game): World of Warcraft, Farmville FPS: Medal of Honor
Sony PSP is also a media player Sony PSP is used for fighting games DS is usually used for adventure or educational games (casual)
Your whole body becomes the controller. http://www.youtube.com/watch?v=Mf44bWQr3jc
Surf the internet Run apps like Netflix, games, flash Stream content from mobile to your tv Translate content real-time
Apple: Rent 99c shows Microsoft : Nascar races: Choose your own cockpit driver view CNN: Show polls on candidates
FREE audible book SalesForce.com RakeSecret.com ZendCart, PayPal, Google Checkout LonelyGirl15
Give away the cell phone, sell the monthly plan; make the videogame console cheap and sell expensive games; Free version for Flickr, charge for pro. Zero marginal cost to distribute: music. give away for free - charge on merchandise, licensing, and concerts.
Well-executed product placement adds value to the content and no longer becomes a “cost” to the consumer at all. Brand equity will be measured by the strength of the brand community. OldSpice : http://www.youtube.com/watch?v=0Cs95FmimP0&feature=channel Seth Macfarlane : http://www.youtube.com/sethcomedy YouTube Insights: http://www.youtube.com/my_videos_insight
Search vs. Discovery ads CPM -> cost per 1000 impressions When someone says something like, &quot;our CPM is $5,&quot; this means that the cost per impression is $0.005. Campaign Monitor
How Google Social Search Works: http://www.youtube.com/watch?v=BlpTjP6h6Ms SEO: Show AlphaWolfram Something out of the ordinary, “Will it Blend” http://www.youtube.com/watch?v=lAl28d6tbko Wedding Dance: http://www.youtube.com/watch?v=4-94JhLEiN0 FlameWhale
Don’t interrupt. Permission Marketing.
Search ads: 12 billion Display ads: 6 billion Search advertising is more effective because it targets intent.
Groupon strategy for sharing content “ Sent via iPhone” makes the user appear cool Figure out how your application will make your users promote themselves, and you will have built a viral loop.