Emerging Media Trends

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Emerging Media Trends

  1. 1. Internet Brings the Power to the People<br />Merging Media & Mobile Advertising<br />Session 1- Individual Report by Borislav Kiprin (IE MDMK10)<br />
  2. 2. We used to be like that…<br />10/12/2009<br />Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising<br />2<br />Our music consumption was delivered by the:<br /><ul><li> TV
  3. 3. Radio
  4. 4. Tapes
  5. 5. Vinyl</li></li></ul><li>We used to be like that…<br />10/12/2009<br />Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising<br />3<br />Our news consumption was delivered by <br /><ul><li> TV
  6. 6. Radio
  7. 7. Newspapers
  8. 8. Magazines</li></li></ul><li>We used to be like that…<br />10/12/2009<br />Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising<br />4<br />Our movie consumption was delivered by the TV, cinemas and video cassettes<br />
  9. 9. We used to be like that…<br />10/12/2009<br />Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising<br />5<br />We took a note of what’s around us using a notepads, dad’s film cameras, John’s newspaper or granny‘s phone…<br />
  10. 10. We used to be like that…<br />Point of Consumption<br />Requirements<br />10/12/2009<br />Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising<br />6<br />
  11. 11. We used to be like that…<br />Content & Advertisement<br />Was pushed to us<br />Chosen for us<br />The short head was served<br />We lived offline<br />We were doing one, max two things in the same time<br />We were<br /><ul><li>Filming
  12. 12. Scathing
  13. 13. Writing
  14. 14. Broadcasting
  15. 15. Listening</li></ul>10/12/2009<br />Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising<br />7<br />
  16. 16. 10/12/2009<br />Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising<br />8<br />The user listened….<br />
  17. 17. 10/12/2009<br />Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising<br />9<br />Now we are more like…<br />Virtually all information can be accessed, researched, purchased and in some cases consumed online…<br />
  18. 18. Video on Demand<br />10/12/2009<br />Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising<br />10<br />You want video? - You got video.<br />
  19. 19. Music on Demand<br />10/12/2009<br />Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising<br />11<br /><ul><li>You want music? – You got music… And you don’t have to leave the apartment</li></ul>The music industry still struggles to find the right business model, but consumption has grown tremendously and 95% is downloaded illegally…<br />
  20. 20. News on Demand<br />10/12/2009<br />Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising<br />12<br />You want news? – You got news… Tailored to your interests news…<br />Late ‘08 Rupert Murdoch said that all News Corp. media will be made available online for a access fee basis. <br />
  21. 21. Now we are more like…<br />Point of Consumption<br />Requirements<br />10/12/2009<br />Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising<br />13<br />
  22. 22. Where we are…<br />Content & Advertisement<br />We appreciate the long tails as much as the short head<br />We are pulled to content<br />We share, collaborate and cooperate<br />We live online just as much as we live offline<br />We multitask<br />Now we …<br /><ul><li>Google things
  23. 23. Twitter thoughts
  24. 24. Facebook friends
  25. 25. YouTube phone captures
  26. 26. Skype mom & dad
  27. 27. Flickrour photos
  28. 28. Digg/Reddit web spaces</li></ul>10/12/2009<br />Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising<br />14<br />
  29. 29. Britain now<br />10/12/2009<br />Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising<br />15<br />If we have to make a cloud of Britain’s contemporary life , the word “Digital” will be the biggest tag…<br />Unfortunately, the rest of the world is to travel a lot to reach this level…<br />Source: Digital Britain report: business reactions <br />
  30. 30. 10/12/2009<br />Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising<br />16<br />The user talks….<br />
  31. 31. But what the future holds?...<br />10/12/2009<br />Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising<br />17<br />
  32. 32. 10/12/2009<br />Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising<br />18<br />Pronunciation<br />Rhymes: -ɛnd<br />Noun<br />Singulartrend<br />Pluraltrends<br />trend (plural trends)<br />An inclination in a particular directionThe trend of stock-market prices is generally upwards.<br />A tendencyThere is a trend, these days, for people in films not to smoke.<br />A fad or fashionstyle<br />(mathematics) A line drawn on a graph that approximates the trend of a number of disparate points<br />Source: www.wikipedia.com<br />
  33. 33. 4 + 2 Things to Keep an Eye on Now<br />10/12/2009<br />Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising<br />19<br />+<br />+<br />
  34. 34. 10/12/2009<br />Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising<br />20<br />And aneye on this one…<br />
  35. 35. Will it really be like this?<br />10/12/2009<br />Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising<br />21<br />Will we trade the real life feel and touch for the virtual one?<br />In “Demolition Man” Sly was not ready, but Sandra Bullock was…<br />
  36. 36. Or more like that?<br />10/12/2009<br />Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising<br />22<br />
  37. 37. And we will most likely be like…<br />Technology<br /><ul><li> Handheld
  38. 38. All around compatibility
  39. 39. Interactive
  40. 40. Multi-purpose & multi-use</li></ul>10/12/2009<br />Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising<br />23<br />
  41. 41. And we will most likely be like…<br />Wi-Fi here, there… It is everywhere<br />10/12/2009<br />Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising<br />24<br />Source: www.websiteoptimization.com<br />
  42. 42. And we will most likely be like…<br />Virtual ID<br />A single point of access (login details) for the whole web space…<br />10/12/2009<br />Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising<br />25<br />
  43. 43. And we will most likely be like…<br />Streamlined Conversations Platforms<br /><ul><li> Languages won’t matter
  44. 44. Places won’t matter
  45. 45. The user is the social object</li></ul>10/12/2009<br />Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising<br />26<br />
  46. 46. And we will most likely be like…<br />Traditional Media will be…<br />One that the user can interact with<br /> The user is the prosumer<br /> Optimized formats for content delivery<br /> Live news serving<br />Media Platforms<br />Mega syndicated news portals<br />100% Digital platform<br />Customization<br />Personalization<br />Optimization<br />10/12/2009<br />Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising<br />27<br />
  47. 47. 10/12/2009<br />Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising<br />28<br />The user delivers, optimizes, personalizes, customizes & consumes….<br />
  48. 48. 10/12/2009<br />Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising<br />29<br />Tags we should keep an eye on in the near future….<br />Source: Digital Standards Organization<br />

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